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- Tasks: Lead EVE LOM's social media strategy and create engaging content that resonates with our audience.
- Company: Join a luxury skincare brand with a rich heritage and innovative approach to beauty.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of social innovation in the beauty industry and shape brand storytelling.
- Qualifications: 8+ years in social media or content creation, with a passion for luxury beauty.
- Other info: Collaborative environment with a focus on creativity and cultural relevance.
The predicted salary is between 36000 - 60000 £ per year.
Overview
EVE LOM Skincare was founded in 1985 by the renowned facialist Eve Lom. The brand’s eponymous skincare collection is centered on the belief that the secret to radiant skin begins with the perfect cleanse. In the 37+ years since the launch of the iconic and hero EVE LOM Cleanser, the brand combines high quality natural ingredients with the latest scientific innovations to create a portfolio of luxurious and effective products, among which many are award-winning and have a loyal, cult following worldwide.
Parent Company: EVE LOM was acquired in March 2021 by Yatsen Global Group, a leader in the rapidly evolving China beauty market with the mission of creating an exciting new journey of beauty discovery for consumers in China and around the world. Leveraging its digitally native direct-to-consumer business model, Yatsen has built a platform with core capabilities that disrupts every part of the traditional beauty industry value chain and deliver greater value to its customers. Yatsen reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China.
Role Overview
We’re looking for a bold, culturally plugged-in marketer who lives and breathes social, someone with sharp instincts, fresh ideas and the confidence to challenge convention, understand the importance of using social to shape modern brand building. The Social Innovation & Content Manager is responsible for delivering EVE LOM’s content and social strategy across paid and owned channels, creating premium, high-performing and culturally relevant storytelling that builds desirability, drives engagement and strengthens brand equity. Working closely with the Global Head of Marketing and partnering cross-functionally, this role brings the brand’s voice, visual world and social presence to life across all platforms. The Social Innovation & Content Manager ensures cohesive, best-in-class execution and adapts global plans into compelling content and social moments that resonate with EVE LOM’s community and target consumer.
Key Responsibilities
- Community Management & Brand Voice
- External Agency & Partner Management
- Cross-Functional Collaboration
Key Skills & Experience
- 8+ years’ experience in content, social media or digital storytelling; luxury beauty or proven experience delivering premium content and growing social channels.
- Strong creative instincts with a deep understanding of luxury aesthetics, cultural trends & platform-native content.
- Demonstrated ability to spot trends early and translate cultural moments into brand-relevant content.
- Strong understanding of social innovation, emerging platforms and platform-native storytelling.
- Curious, agile and experimental mindset with a passion for testing new ideas and formats.
- Experience with managing agencies and production partners.
- Confident communicator with strong stakeholder management skills.
- Data-literate with experience using performance insights to optimise content.
- SKINCARE/BEAUTY INDUSTRY EXPERIENCE IS A MUST!!!
Senior Social Media Manager employer: EVE LOM
Contact Detail:
EVE LOM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own social profiles reflect the kind of content and creativity EVE LOM is after. Show off your skills by sharing relevant posts that highlight your understanding of luxury beauty trends.
✨Tip Number 2
Network like a pro! Connect with people in the beauty industry on platforms like LinkedIn or Instagram. Engage with their content, share your insights, and don’t be shy to slide into DMs. Building relationships can open doors that a standard application might not.
✨Tip Number 3
Prepare for the interview by diving deep into EVE LOM’s brand story and values. Think about how you can bring fresh ideas to their social strategy. Be ready to discuss how you can create culturally relevant content that resonates with their audience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the EVE LOM team. Don’t forget to follow up after you apply; a little persistence can go a long way!
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Show Your Passion for Skincare: When you're writing your application, let your love for skincare shine through! Share why you’re excited about EVE LOM and how their values resonate with you. We want to see that you’re not just looking for a job, but that you genuinely care about the brand and its mission.
Tailor Your Experience: Make sure to highlight your relevant experience in social media and content creation. We’re looking for someone who understands luxury beauty, so don’t be shy about showcasing your past successes in this area. Use specific examples to demonstrate how you've driven engagement and built brand equity.
Be Creative and Bold: This role is all about fresh ideas and challenging the norm, so don’t hold back! Use your application to showcase your creative instincts. Whether it’s through storytelling or innovative strategies, we want to see how you can bring something unique to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about EVE LOM and what we stand for!
How to prepare for a job interview at EVE LOM
✨Know Your Brand Inside Out
Before the interview, dive deep into EVE LOM's history, products, and brand ethos. Understand their unique selling points and how they position themselves in the luxury skincare market. This knowledge will help you demonstrate your passion and alignment with their values.
✨Showcase Your Creative Portfolio
Prepare a portfolio that highlights your best work in social media and content creation. Include examples that reflect luxury aesthetics and successful campaigns you've managed. Be ready to discuss the thought process behind each piece and how it drove engagement.
✨Stay Ahead of Trends
Familiarise yourself with current trends in the beauty industry and social media landscape. Be prepared to discuss how you can leverage these trends to create compelling content for EVE LOM. Showing that you can spot and act on trends will set you apart.
✨Engage in Thoughtful Dialogue
During the interview, engage with your interviewers by asking insightful questions about their current strategies and future goals. This shows your genuine interest in the role and helps you understand how you can contribute to their vision.
