For over four decades, EVE LOM has been a pioneer in radiant skin health — fusing British heritage, artisanal craftsmanship, & botanical science & innovation to create skincare that embodies balance, purity, & timeless beauty.
Celebrated globally for its iconic cleansing balm & holistic approach to skincare, EVE LOM continues to evolve its legacy, bridging tradition & modernity.
Guided by a three-year strategic roadmap, the brand is focused on:
- Driving cleansing leadership & global authority
- Building a second growth engine as it evolves into multi-Categories & Markets
- Fostering a relevant, consumer-focused brand & engagement strategy
The EVE LOM brand is at a significant point of evolution, with a new global brand team, strategic direction & impact plan being developed at its home in London. This is an exciting opportunity for the right individual to be part of shaping the future of the brand itself, the business & the team culture.
We are seeking an experienced commercial & brand leader to unite our Sales, Marketing & e-Commerce capability into one high-performing growth engine — driving revenue, brand equity & profitable, sustainable growth for EVE LOM.
Role Purpose
Reporting to the Global Brand President, this role will lead EVE LOM's global commercial growth strategy — bringing Sales, Marketing & E-Commerce together under a single, unified leader for the first time. This is a newly created role, formed by merging the previous Sales Director & Marketing Director positions & combining all International Sales ex China into one function, reflecting the brand's shift towards a single commercial owner & a growth mindset embedded across the whole team.
The Head of Growth will serve as the commercial engine of EVE LOM's international business -owning the P&L across the four key growth channels for these markets (Direct, Amazon, S-Commerce & Specialty Multi), & setting the Marketing and go-to-market strategy for the brand globally, ensuring every sales, marketing & eCommerce decision drives measurable commercial impact while protecting the brand's premium positioning.
Key Accountabilities
- Own the global commercial growth strategy (ex China), delivering ambitious net sales, retail sales & profitability targets across all international markets & channels
- Develop & lead the annual commercial planning, forecasting & budget process
- Manage the commercial P&L, ensuring sustainable, profitable growth
- Identify new market opportunities, distribution channels & strategic partnerships to accelerate growth and develop market-specific growth strategies
- Partner with the Global Brand President & Leadership Team to deliver strategic business objectives
- Develop & lead the global sales organisation to achieve revenue & profitability targets, including full ownership of International Sales (excluding China)
- Strengthen relationships with key global accounts to maximise long-term commercial opportunities
- Ensure consistent execution of commercial strategies whilst protecting premium brand positioning
E-Commerce & Digital Growth
- Develop & execute the global eCommerce growth strategy across owned channels & retailer.com platforms.
- Drive profitable growth across DTC websites, marketplaces (including Amazon) & key retail partners, bringing Direct & Amazon Sales fully in-house
- Lead digital trading, merchandising & promotional planning to maximise conversion, customer lifetime value & profitability
- Optimise CRM, email, SMS, paid media & affiliate marketing performance, in partnership with appointed agencies
- Ensure digital customer experience supports both commercial growth & premium brand positioning
Brand & Marketing Leadership
- Develop & execute the global marketing strategy (all Markets) to support commercial growth & strengthen brand equity
- Work in partnership with our China team to develop and execute global Marketing and GTM strategies that meet the needs of all EVE LOM consumers around the world
- Ensure consistent global brand positioning, messaging & visual identity across all markets & customer touchpoints (inc China)
- Ensure an effective GTM strategy is implemented across all regions, channels & launches, working through hand with direct teams plus partners and distributors
- Lead integrated marketing campaigns that can be executed across digital, social, influencer, PR, retail & trade marketing teams
- Lead media agency relationships and relevant agency partnerships
- Partner with Product Development to deliver commercially successful launches & go-to-market strategies
- Utilise consumer insights, market intelligence & competitive analysis to identify new growth opportunities & optimise marketing investment
- Ensure all marketing activity delivers measurable commercial impact & ROI
Performance & Commercial Excellence
- Use data & analytics to drive decision-making, improve commercial performance & optimise investment.
- Develop promo & trade marketing plans that driver sales while protecting brand equity
- Foster a culture of continuous improvement & commercial accountability across team
- Provide forward-looking commercial insight that enables leadership to make confident, well-informed decisions on investment, growth & resource allocation.
- Challenge costs, assumptions & strategic choices constructively — acting as the commercial conscience of the leadership team.
- Merged Sales & Marketing team fully mobilised, with clear roles, ways of working & a growth mindset embedded across the function
- Commercial strategy & FY plan defined for the four focus growth channels (Direct, Amazon, S-Commerce & Specialty Multi), aligned with the Global Brand President
- International Sales structure (including APAC) consolidated under a single point of accountability, with clear reporting cadence in place
- eCommerce & Amazon capability transitioned in-house, with the S-Commerce agency/contract terminated & a full-time hire onboarded
- Content & S-Commerce connectivity established with the Content & Advocacy team, driving conversion & brand visibility
- Baseline KPI framework & reporting dashboard established across Sales, Marketing & eCommerce
- Key account & distributor relationships reviewed, with a clear plan to strengthen top-tier partnerships
- Cross-functional relationships established with Product Development, Content & Advocacy, & the wider Leadership Team.
Key Success Measures
- Global Net Sales Growth & Retail Sales Growth- linked to Market Share goals
- Gross Margin & Profitability
- eCommerce Revenue & Conversion
- Key Account Performance
- Brand Health & Awareness
- Marketing ROI
- Customer Acquisition & Lifetime Value
- Team Engagement & Capability Development
Candidate Profile
- 12-15+ years' progressive commercial experience in Sales, Marketing or eCommerce, including significant time in a P&L-owning leadership role
- Experience unifying or leading multi-disciplinary commercial teams strongly preferred
- Proven track record of delivering profitable revenue growth across direct, retail & marketplace channels, with hands‑on experience of Amazon / key eCommerce platforms
- Strong commercial network, with direct & distributor relationships – in category preferred
- Strong brand & marketing leadership credentials — able to balance commercial performance with protecting premium brand equity & positioning
- Skilled at assessing market, competitive & performance data side by side & distilling it into sharp, actionable insight that informs commercial strategy & investment decisions
- Experience building & leading integrated GTM strategies cross functionally with a track record of successful product launches in partnership with Product Development
- Commercially astute with excellent analytical, negotiation & strategic thinking skills
- Comfortable operating at both strategic & operational levels, & able to challenge constructively at leadership level
- Experience working with multicultural, international teams; proven experience servicing UK, US & EMEA markets. Asia/APAC market experience an advantage, given oversight of the region within this role.
- Experience in consumer goods, luxury beauty or FMCG environments strongly preferred.
- Ideally experience working within a Group/parent company reporting structure, & comfortable operating with a dotted line into a wider international commercial or S-Commerce function.
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