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- Tasks: Create and optimise Google Ads campaigns to drive growth and improve performance.
- Company: Evaro, a tech-driven startup revolutionising healthcare accessibility.
- Benefits: Competitive salary, pension scheme, and professional development opportunities.
- Why this job: Join a passionate team and shape the future of digital healthcare.
- Qualifications: 3+ years managing Google Ads with proven results and strong analytical skills.
- Other info: Fast-paced environment with exciting projects and team-building events.
The predicted salary is between 36000 - 60000 £ per year.
Our mission is to increase accessibility to prescription medications and improve health outcomes by providing a seamless, technology-driven solution that empowers brands to integrate digital health services effortlessly. Evaro strives to build the online banking for UK healthcare.
Evaro was founded in 2018 by Dr Thuria Wenbar and Dr Oskar Wenbar after realising that 25% of A&E consultations and 40% of GP appointments focused on minor health conditions. Starting as an online service for e-Surgery and e-Pharmacy, Evaro has since expanded its offerings to support 13.5 million patients across NHS and private healthcare services in the UK.
Our values: Put Patients First | Teamwork Makes It Work | Level Up | Embrace Innovation
Join us as a PPC Specialist to create, optimise, and scale Google Ads campaigns that drive sustainable growth. You will play a key role in building campaigns from the ground up, driving ROI, and improving performance through data-driven optimisation. You will report to the Marketing Manager and collaborate closely with the wider Marketing team.
As a PPC Specialist at Evaro, you will:
- Campaign Strategy & Execution: Build Google Ads campaigns from scratch, including campaign setup, ad groups, and targeting strategy. Develop comprehensive keywords through research, competitor analysis, and performance insights. Create compelling ad copy and test variations to maximise click-through and conversion rates. Monitor conversion tracking and attribution models to measure true campaign effectiveness. Manage budget allocation across campaigns to optimise overall account performance.
- Performance Optimisation & Analytics: Conduct ongoing keyword optimisation, including adding negative keywords, adjusting bids, and refining match types. Monitor and optimise Quality Scores to reduce cost per click and improve ad positioning. Perform regular competitor analysis to identify opportunities and stay ahead of market trends. Analyse performance data daily to identify trends, issues, and opportunities for improvement. Create detailed performance reports with actionable insights and recommendations. Use A/B testing methodologies to continuously improve campaign elements.
- Technical Management: Manage Google Merchant Center setup and ongoing maintenance, including product feeds and data sources. Ensure accurate product data synchronisation and troubleshoot feed errors. Monitor conversion tracking. Stay current with Google Ads platform updates, beta features, and best practices.
- Commercial & Strategic Input: Understand Evaro’s business model, unit economics, and growth objectives to inform paid search strategy. Identify new opportunities for campaign expansion, including new products, audiences, or campaign types. Provide commercial recommendations on budget allocation and investment decisions. Collaborate with wider marketing and commercial teams to align paid search with overall business goals.
About you:
Essential Skills, Experience & Qualifications:
- 3+ years hands-on experience managing Google Ads campaigns with demonstrable results.
- Proven track record of building successful campaigns from scratch and achieving strong ROAS (ideally 3x+ or equivalent metrics).
- Expert-level knowledge of Google Ads platform, including Search, Shopping, Display, and Performance Max campaigns.
- Strong technical skills with Google Merchant Center, product feeds, and data source management.
- Excellent analytical skills with ability to extract insights from complex data sets and translate into action.
- Deep understanding of keyword research, competitor analysis, and search intent.
- Experience with conversion tracking, Google Analytics, and attribution models.
- Self-starter who thrives working independently with minimal supervision.
- Commercial understanding of the business in terms of profitability.
- Meticulous attention to detail with strong organisational and time management skills.
- Comfortable working in a fast-paced startup environment with evolving priorities.
Desirable Skills & Experience:
- Experience in healthcare, digital health, or another regulated industry.
- Google Ads certifications.
- Experience with B2C or B2B2C business models.
- Familiarity with marketing automation platforms and CRM systems.
- Experience working with e-commerce platforms and shopping feeds.
- Understanding of landing page optimisation and conversion rate optimisation principles.
- SQL or data analysis tool experience (Looker, Tableau, etc.).
What you can expect:
- Work in a fast-growing startup redefining healthcare through technology and data.
- Collaborate with innovative clients and a passionate, forward-thinking team.
- Take on high-impact projects that directly shape the future of digital healthcare.
- Embrace innovation in a company centred on technology-driven solutions.
Perks:
- Competitive salary.
- Pension scheme.
- Opportunities for professional development and growth.
- A modern office based just outside of Norwich.
- Regular team building and events.
Our hiring process:
- Online initial conversation with our Talent Partner (Kate).
- On-site Interview with the Hiring Manager.
- On-site business case to connect with the team and experience the company culture.
- Offer.
PPC Specialist in Norwich employer: Evaro
Contact Detail:
Evaro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist in Norwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Evaro's mission and values. Show us how your skills as a PPC Specialist align with our goal of improving health outcomes. Tailor your responses to highlight your experience in building successful campaigns from scratch.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your achievements in Google Ads management and how you've driven ROI in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team at Evaro.
We think you need these skills to ace PPC Specialist in Norwich
Some tips for your application 🫡
Show Off Your Skills: When you're writing your application, make sure to highlight your experience with Google Ads. We want to see how you've built campaigns from scratch and achieved impressive results. Don't be shy—this is your chance to shine!
Tailor Your Application: Make your application specific to the PPC Specialist role at Evaro. Use keywords from the job description and relate your past experiences to what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Be Data-Driven: Since this role is all about optimising campaigns based on data, include examples of how you've used analytics to drive decisions in your previous roles. We love numbers, so if you can quantify your successes, even better!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to be part of our mission!
How to prepare for a job interview at Evaro
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss your experience with building campaigns from scratch, optimising for ROI, and using data-driven insights. They’ll want to see that you can talk the talk and walk the walk!
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've used analytics to drive campaign performance. Bring examples of how you've analysed data to identify trends and opportunities for improvement. Being able to translate complex data into actionable insights will impress them!
✨Understand Evaro's Mission
Familiarise yourself with Evaro’s mission to improve health outcomes through technology. Show that you understand their values and how your role as a PPC Specialist fits into their broader goals. This will show your genuine interest in the company and its impact.
✨Be Ready for Technical Questions
Since the role involves managing Google Merchant Center and product feeds, be prepared for technical questions. Brush up on your knowledge of conversion tracking, attribution models, and any relevant tools like Google Analytics. They’ll appreciate your technical prowess!
