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- Tasks: Drive customer acquisition and optimise paid media campaigns to boost revenue.
- Company: Evaro, a tech-driven startup revolutionising healthcare accessibility.
- Benefits: Competitive salary, pension scheme, and professional development opportunities.
- Why this job: Join a passionate team and shape the future of digital healthcare.
- Qualifications: 3+ years in performance marketing with strong analytical skills.
- Other info: Fast-paced environment with high-impact projects and team events.
The predicted salary is between 36000 - 60000 £ per year.
Our mission? To increase accessibility to prescription medications and improve health outcomes by providing a seamless, technology-driven solution that empowers brands to integrate digital health services effortlessly. Evaro strives to build the online banking for UK healthcare.
Our journey: Evaro was founded in 2018 by Dr Thuria Wenbar and Dr Oskar Wenbar after realising that 25% of A&E consultations and 40% of GP appointments focused on minor health conditions. Starting as an online service for e-Surgery and e-Pharmacy, Evaro has since expanded its offerings to support 13.5 million patients across NHS and private healthcare services in the UK.
Our values: Put Patients First | Teamwork Makes It Work | Level Up | Embrace Innovation
Join us as a Performance Marketer to accelerate customer acquisition, optimise paid media performance, and support our growth across digital channels. You will play a key role in driving ROI and supporting data-driven marketing initiatives across the business. You will report to the Marketing Manager and collaborate closely with the wider Marketing team.
As a Performance Marketer at Evaro, you will:
- Plan, execute and optimise paid media campaigns across channels (especially Google) to drive customer acquisition and revenue growth.
- Manage campaign optimisation to maximise ROI and hit key performance metrics (CPA, ROAS).
- Conduct A/B testing on ad copies, landing pages and audience segments to continuously improve campaign performance.
- Monitor campaign metrics and competition performance to provide actionable insights to the Marketing Manager.
- Collaborate with Data Analyst, designers and developer in the marketing team to improve funnel conversion rates.
About you:
Essential Skills, Experience & Qualifications:
- 3yr+ relevant experience in performance marketing campaigns such as Google Ads.
- Strong analytical skills with proficiency in Google Analytics, campaign management platforms and Excel/Google Sheets.
- Hands-on experience managing substantial media budgets (£100k+ monthly) and demonstrable track record of achieving performance targets.
- Deep understanding of digital marketing metrics, attribution models and conversion funnel optimisation.
- Ability to work collaboratively with cross-functional teams including creative, clinical and data.
Desirable Skills, Experience & Qualifications:
- Experience working with Meta Ads Manager, Bing, LinkedIn Campaign Manager, etc.
- Familiarity with Google Tag Manager.
- Experience scaling performance marketing programmes in high-growth environments.
What you can expect:
- Work in a fast-growing startup redefining healthcare through technology and data.
- Collaborate with innovative clients and a passionate, forward-thinking team.
- Take on high-impact projects that directly shape the future of digital healthcare.
- Embrace innovation in a company centred on technology-driven solutions.
Perks:
- Competitive salary.
- Pension scheme.
- Opportunities for professional development and growth.
- A modern office based just outside of Norwich.
- Regular team building and events.
Our hiring process:
- Online initial conversation with our Talent Partner (Kate).
- On-site Interview with the Hiring Manager.
- On-site business case to connect with the team and experience the company culture.
- Offer.
Performance Marketer in Norwich employer: Evaro
Contact Detail:
Evaro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketer in Norwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see your passion for Evaro's mission! Think about how your skills in performance marketing can directly contribute to improving health outcomes.
✨Tip Number 3
Showcase your results! When discussing your experience, focus on specific metrics and achievements from your past campaigns. We love numbers, so let us know how you’ve driven ROI and optimised performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who align with our values of putting patients first and embracing innovation.
We think you need these skills to ace Performance Marketer in Norwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketer role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with our mission at Evaro!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our goal of improving health outcomes. Let us know why you're excited about joining Evaro!
Showcase Your Analytical Skills: Since we value strong analytical skills, be sure to include examples of how you've used data to drive marketing decisions. Mention specific metrics you've improved and how you achieved those results.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Evaro
✨Know Your Numbers
As a Performance Marketer, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPA and ROAS, and be ready to discuss how you've optimised campaigns in the past. Bring specific examples of how your strategies have driven ROI.
✨Familiarise with Tools
Make sure you're comfortable with Google Ads, Google Analytics, and any other platforms mentioned in the job description. If you have experience with Meta Ads Manager or Bing, highlight that too! Being able to talk about these tools confidently will show you're ready to hit the ground running.
✨Showcase Collaboration Skills
Evaro values teamwork, so be prepared to discuss how you've worked with cross-functional teams in previous roles. Share examples of how you collaborated with designers, data analysts, or other departments to achieve campaign success.
✨Embrace Innovation
Evaro is all about innovation in healthcare. Think about how you've embraced new technologies or strategies in your past roles. Be ready to share ideas on how you could bring fresh perspectives to their performance marketing efforts.
