Assistant Store Manager in Dunstable

Assistant Store Manager in Dunstable

Dunstable Full-Time 25000 - 32000 £ / year (est.) No working from home possible
Evans Cycles

At a Glance

  • Tasks: Lead and motivate a team to deliver top-notch customer service and achieve sales goals.
  • Company: Join Evans Cycles, part of the dynamic Frasers Group, where cycling is our passion.
  • Benefits: Enjoy commission bonuses, discounts, and access to development courses with national qualifications.
  • Other info: Flexible shifts in a fast-paced environment with great opportunities for personal growth.
  • Why this job: Be part of a vibrant team that lives and breathes cycling while growing your career.
  • Qualifications: Retail management experience and a passion for customer service are essential.

The predicted salary is between 25000 - 32000 £ per year.

Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets. Setting high standards for customer experience and ensuring these are consistently met. Driving sales by coaching the team on product knowledge, selling techniques, and service excellence. Overseeing merchandising standards to keep the store well‑presented and commercially strong. Assisting with staff training and development, helping the team grow their skills and knowledge. Supporting inventory management including stock levels, restocking, and accuracy checks. Overseeing cash handling procedures and store operations, including opening and closing duties. Promoting a safe, compliant, and well‑organised store environment. Gathering customer feedback and sharing ideas to improve store performance. Carrying out administrative tasks such as scheduling, payroll, and reporting as required.

Why Join Us? We don't just sell bikes - we live cycling. As part of Evans Cycles and the wider Frasers Group, you'll have access to great rewards, development, and opportunities to grow your career. Here's what you can expect:

  • Commission‑led bonuses across a wide range of products.
  • Monthly Group Rewards & Recognition.
  • A wide range of development courses with national qualifications.
  • 40% in‑store uniform discount.
  • Group‑wide 20% discount across all Frasers Group brands.
  • Discounted gym membership.

About You: Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus). Strong leadership skills with the ability to motivate and inspire a team. Passionate about customer service with excellent communication skills. Sales‑driven, with experience meeting and exceeding sales targets. Knowledge and enthusiasm for cycling products is highly desirable. Organised, adaptable, and comfortable working in a fast‑paced environment. Computer‑literate and confident with administrative tasks. Flexible to work evenings, weekends, and varied shifts in line with store hours.

Assistant Store Manager in Dunstable employer: Evans Cycles

At Evans Cycles, we are not just about selling bikes; we are passionate about cycling and committed to fostering a vibrant work culture that prioritises employee growth and development. As an Assistant Store Manager, you will benefit from competitive commission-led bonuses, extensive training opportunities, and a supportive environment that encourages teamwork and excellence in customer service. With generous discounts across our brands and a focus on recognising and rewarding your contributions, joining us means being part of a dynamic team dedicated to making cycling accessible and enjoyable for everyone.

Evans Cycles

Contact Details:

Evans Cycles Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Assistant Store Manager in Dunstable

Tip Number 1

Get to know the company culture! Before your interview, check out Evans Cycles and the Frasers Group online. Understanding their values and mission will help you connect with the team and show that you're genuinely interested in being part of their cycling community.

Tip Number 2

Practice your pitch! Be ready to talk about your previous retail management experience and how it relates to the Assistant Store Manager role. Highlight your leadership skills and any specific examples where you motivated a team or exceeded sales targets.

Tip Number 3

Show off your passion for cycling! If you have personal stories or experiences related to cycling, share them during your interview. This will not only demonstrate your enthusiasm but also help you stand out as a candidate who truly understands the products.

Tip Number 4

Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the position and keep you fresh in their minds as they make their decision.

We think you need these skills to ace Assistant Store Manager in Dunstable

Leadership Skills
Customer Service
Sales Techniques
Product Knowledge
Team Motivation
Inventory Management
Cash Handling Procedures

Some tips for your application 🫡

Show Your Passion for Cycling:When you're writing your application, let your love for cycling shine through! Share any personal experiences or stories that highlight your enthusiasm for the sport. We want to see that you’re not just looking for a job, but that you genuinely care about what we do.

Highlight Your Leadership Skills:Make sure to emphasise your previous retail management or supervisory experience. Use specific examples of how you've motivated and inspired a team in the past. We’re looking for someone who can lead by example and drive sales, so don’t hold back!

Be Customer-Focused:Customer service is key in this role, so showcase your communication skills and any relevant experiences where you’ve gone above and beyond for customers. We want to know how you ensure a top-notch customer experience, as it’s crucial for our success.

Keep It Organised and Professional:Your written application should be clear and well-structured. Make sure to proofread for any typos or errors. A tidy application reflects your organisational skills, which are essential for the Assistant Store Manager role. And remember, apply through our website for the best chance!

How to prepare for a job interview at Evans Cycles

Know Your Stuff

Make sure you brush up on your knowledge of cycling products and the latest trends in the industry. Being able to discuss specific bikes or gear will show your passion and expertise, which is exactly what they’re looking for.

Showcase Your Leadership Skills

Prepare examples from your previous experience where you successfully led a team or motivated others. Think about times when you’ve coached someone to improve their performance or how you’ve handled challenges in a retail environment.

Customer Service is Key

Be ready to share your approach to delivering excellent customer service. Think of specific instances where you went above and beyond for a customer, as this will highlight your commitment to creating a great shopping experience.

Ask Smart Questions

Prepare thoughtful questions about the store’s sales targets, team dynamics, or training opportunities. This shows that you’re genuinely interested in the role and eager to contribute to the team’s success.