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- Tasks: Create and implement innovative marketing strategies to drive demand and lead generation.
- Company: Join Norstella, a leader in life sciences data and AI solutions.
- Benefits: Enjoy 25 days annual leave, pension match, and health benefits.
- Why this job: Make a real impact on patient lives while working with cutting-edge technology.
- Qualifications: Experience in marketing strategies and strong communication skills required.
- Other info: Hybrid work environment with a focus on collaboration and growth.
The predicted salary is between 36000 - 60000 £ per year.
About NORSTELLA: Norstella is a premier and critical global life sciences data and AI solutions provider dedicated to improving patient access to life-saving therapies. Norstella supports pharmaceutical and biotech companies across the full drug development lifecycle — from pipeline to patient. Our mission is simple: to help our clients bring therapies to market faster and more efficiently, ultimately impacting patient lives. Norstella unites market-leading brands - Citeline, Evaluate, MMIT, Panalgo, Skipta and The Dedham Group and delivers must-have answers and insights, leveraging AI, for critical strategic, clinical, and commercial decision-making.
We help our clients:
- Accelerate the drug development cycle
- Assess competition and bring the right drugs to market
- Make data driven commercial and financial decisions
- Match and recruit patients for clinical trials
- Identify and address barriers to therapies
Norstella serves most pharmaceutical and biotech companies around the world, along with regulators like the FDA, and payers. By providing critical proprietary data supporting AI-driven workflows, Norstella helps clients make decisions faster and with greater confidence. Norstella’s investments in AI are transforming how data is consumed and decisions are made, disrupting inefficient legacy workflows and helping the industry become more efficient, innovative, and responsive to patient needs.
The role: Demand Generation, Marketing Manager
The primary responsibility for this role is to create and implement marketing strategies and tactical plans for our core solutions. You will own demand and lead generation activities, collaborating closely with commercial teams to drive high-quality lead flow, using an omni-channel marketing approach. This is a hands-on role where you will manage the entire process of creating and executing campaigns. You will align on commercial strategies and business objectives to develop targeted campaigns and content marketing plans, while also delivering performance reports focused on key KPIs.
Responsibilities:
- Partner with the key stakeholders—including commercial teams, product management and enablement teams – to translate GTM strategies into targeted campaigns and programs centred around our solution and product goals.
- Generate new, marketing qualified leads that meet both MQL quantity and quality standards, leveraging the full marketing mix.
- Identify and define the most commercially attractive target markets and customer segments, developing marketing programs that address their specific needs.
- Collaborate with thought leadership, digital, and campaign managers to develop both always-on and tactical campaign solutions.
- Work with the content and event marketing teams to support content marketing campaigns and ensure our event presence is on brand and aligned with the event attendee personas.
- Develop campaign briefs that highlight our unique value propositions to support driving key product strategies and roadmaps and work with the campaign delivery teams to oversee the subsequent delivery of the campaigns.
- Work with the digital team to coordinate and track SEO, SEM, and social media campaigns and develop content and campaigns based on keyword research.
- Stay abreast of industry-relevant information to gain a deep understanding of prospects, customers, and competitors and how that might impact marketing messaging.
- Develop and oversee marketing budgets for all campaign activities.
- Monitor and analyse campaign performance to optimize effectiveness and achieve business objectives.
- Ad hoc duties as assigned.
Qualifications:
- Proven track record of implementing marketing strategies that drive customer and competitor insights and leverage the full promotional mix.
- Excellent written and verbal communication skills with strong copywriting ability to create compelling marketing content.
- Previous experience working in finance or biopharma sectors is ideal but not essential.
- Strong project management skills combined with creativity and analytical thinking.
- Strategic understanding of marketing automation platforms, lead scoring, and segmentation.
- Deep customer focus - able to segment markets and buyer types to develop tailored solution messaging.
- Experience managing campaign budgets, tracking ROI, and applying insights to improve performance.
- Data-driven mindset with analytical expertise to interpret complex data and guide marketing tactics.
- Results-oriented approach, with the drive to meet strategic goals and overcome challenges.
- Excellent collaboration, presentation, and public speaking skills.
Location: Hybrid - UK
Benefits:
- 25 days annual leave, 4 days for volunteering and a personal day
- 5% pension match
- Group Life Assurance (100% employer funded)
- Group Income Protection (100% employer funded)
- Other voluntary benefits such as: Dental, Cash Plan, PMI Excess Cover, Health Screening
Demand Generation, Marketing Manager employer: Evaluate Ltd.
Contact Detail:
Evaluate Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation, Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We want you to walk in with insights that show you understand their market and can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Demand Generation, Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation, Marketing Manager role. Highlight your relevant experience and skills that align with Norstella's mission and the specific responsibilities outlined in the job description.
Showcase Your Creativity: Since this role involves creating marketing strategies and campaigns, don’t hesitate to showcase your creative side. Include examples of past campaigns you've worked on and how they drove results. We love seeing innovative ideas!
Be Data-Driven: Norstella values a data-driven mindset, so be sure to mention any experience you have with analytics or performance tracking. Share how you've used data to inform your marketing decisions and improve campaign effectiveness.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Norstella!
How to prepare for a job interview at Evaluate Ltd.
✨Know Your Stuff
Before the interview, dive deep into Norstella's mission and values. Understand their role in the life sciences sector and how they leverage AI to improve patient access. This knowledge will help you connect your experience with their goals during the conversation.
✨Showcase Your Campaign Success
Be ready to discuss specific marketing campaigns you've managed in the past. Highlight how you generated leads, collaborated with teams, and used data to optimise performance. Use metrics to back up your claims—numbers speak volumes!
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current marketing strategies or how they measure success in demand generation. This not only demonstrates your enthusiasm but also helps you gauge if the company is the right fit for you.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be sure to highlight your collaboration skills. Share examples of how you've successfully partnered with stakeholders in previous roles to achieve common goals. This will show that you're a team player who can drive results together.
