Social Media Lead in London

At Eurostar, we are refuelling the future of rail travel – operating in five countries and sparking new opportunities for travellers. Our trains connect much more than just people and places; they help us build a greener, more inclusive future for everyone. Join us and you will be part of a passionate team that always goes the extra mile.

An exciting opportunity awaits you as Social Media Lead in our Marketing team, part of our Commercial department. As Social Media Lead, you will help to build brand love and consideration for Eurostar by ensuring our brand is part of the conversation on social media. You will make Eurostar visible, memorable, and engaging through content that is embedded in popular culture and pushes our brand story forward. You will also collaborate with our wider teams on integrated campaigns and brand activations that help us achieve our commercial goals.

This permanent position is based in our London Kings Cross office with hybrid working (expectation to be in the office 2 days per week). There will also be travel involved to our offices in Paris and Brussels. The close date for this role is 12pm on Thursday, 26 March 2026. Candidates are encouraged to apply as soon as possible; Eurostar reserves the right to contact candidates before the close date and to close the role earlier if suitable candidates are identified.

What you will do:

• Develop and deliver a social media strategy that helps us achieve our business, brand, and stakeholder objectives.
• Lead social media agency management, ensuring effective planning, production, and delivery of content and campaigns in a timely way.
• Work closely with our wider Marketing, PR, HR and other teams to deliver company campaigns and initiatives.
• Drive innovation through creative testing, performance analysis, and adoption of emerging social media trends and platforms.
• Support the creation and curation of in-house content that adheres to brand guidelines and creative standards.
• Manage local and corporate communications plans, ensuring cohesive customer experiences across all social channels.
• Build and grow online communities, including influencer, advocate, and industry relationships to enhance brand presence and advocacy.
• Provide insights from market research, competitive analysis, and campaign performance to inform strategic decisions.
• Support on budget management and financial administration related to social media activity.

What you will need:

• Degree level education with a minimum of 5-7 years' experience in social media across major platforms (Facebook, Instagram, LinkedIn, X, TikTok) in either in-house or agency environments.
• Advanced knowledge of the social media landscape, including tools and platforms (publishing, administration, analytics, backend systems).
• Deep knowledge and passion for monitoring popular cultural trends, including experience delivering reactive content both hands-on and with influencers.
• Proven ability to plan and execute social media strategies, translate strategy into measurable actions, and apply robust measurement frameworks.
• Experience leading and managing agencies and working effectively across multiple geographies and organisational structures.
• Skilled in creative development for social, including content, messaging, and copywriting, with a strong eye for innovation and standout ideas.
• Demonstrated ability to drive stakeholder and employee engagement through corporate social media activity.
• Experience developing and managing influencer marketing programmes, including audience profiling, creative briefing and review, and measurement.
• Fluency in both English and French is required for this role.

Benefits:

We are constantly working to create a bright future for our company and our colleagues. That’s why we offer a wide range of brilliant benefits, including:

• Travel benefits that can be used for both work and play including 75% off underground network from Day 1.
• Competitive defined benefit pension scheme.
• Free Eurostar tickets.
• Discounted Eurostar tickets for friends and family.
• Ongoing training and development.
• Lots of other exclusive deals, discounts and perks.

If you think you have what it takes to help us make Eurostar bigger and better than ever before, then we would love to hear from you. At Eurostar, we believe in giving everyone an equal chance. We actively encourage applications from talented individuals regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, whether you are pregnant or on maternity leave. Your individuality is your strength, and we want a diverse team that reflects the world we live in.