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- Tasks: Lead creative campaigns across various channels and ensure alignment with brand goals.
- Company: Join Eurostar, a leader in sustainable rail travel, connecting people and places.
- Benefits: Enjoy travel perks, competitive pension, ongoing training, and exclusive discounts.
- Why this job: Be part of a passionate team driving innovation in the rail industry.
- Qualifications: 5+ years in integrated marketing, fluent in English and either French or Dutch.
- Other info: Hybrid working model with opportunities for travel to Paris and Brussels.
The predicted salary is between 50000 - 65000 £ per year.
At Eurostar, we're fuelling the future of rail travel - operating in five countries and sparking new opportunities for travellers. But our trains connect much more than just people and places. They're helping us build a greener, more inclusive future for everyone. Join us and you'll be part of a passionate team which always goes the extra mile.
An exciting opportunity awaits you as Creative Campaign Lead in our Commercial team. The Creative Campaign Lead is responsible for planning, developing and delivering creative for campaigns across channels including ATL, social, video, digital and paid media channels. The role ensures that our campaigns are strategically aligned to our commercial goals and deliver on our brand goals across our markets.
This permanent position is based in our London Kings Cross office with hybrid working (expectation to be in the office 2 days per week). There will also be travel involved to our offices in Paris and Brussels.
We're looking for someone to:
- Shape and deliver creative strategy aligned to commercial, brand, and media objectives.
- Plan integrated creative roadmaps with Media, GTM, Marketing, PR, and other stakeholders.
- Develop clear, actionable creative briefs for agencies and the in-house Studio.
- Manage day-to-day agency relationships to ensure on-time, on-budget, on-brief campaign delivery.
- Lead the execution of integrated brand and performance campaigns across social, digital, and paid media channels.
- Oversee cross-market projects such as platform launches, events, and partnerships.
- Ensure brand identity and creative consistency across all campaign assets.
- Build a measurement and testing framework to optimise creative effectiveness and provide insight-driven recommendations.
You’ll need:
- Degree-educated with 5+ years' experience delivering integrated marketing campaigns across ATL, social, digital, video, influencer, and performance media.
- Fluency in English as well as French OR Dutch is essential for this role.
- Strong understanding of campaign performance, creative effectiveness, and media measurement.
- Experienced working across multiple geographies and cross-functional team structures.
- Solid knowledge of the advertising, social, and digital landscape, including content production, formats, tools, and publishing workflows.
- Proven ability to lead and manage creative agencies and studio teams to deliver high-quality output.
- Strategic mindset with hands-on experience in creative testing and optimisation.
- Strong creative eye with a passion for innovation and brand differentiation.
We're constantly working to create a bright future for our company and our colleagues. That's why we offer a wide range of brilliant benefits, including:
- Travel benefits that can be used for both work and play including 75% off underground network from Day 1.
- Competitive defined benefit pension scheme.
- Free Eurostar tickets.
- Discounted Eurostar tickets for friends and family.
- Ongoing training and development.
- Lots of other exclusive deals, discounts and perks.
If you think you've got what it takes to help us make Eurostar bigger and better than ever before then we'd love to hear from you.
At Eurostar we believe in giving everyone an equal chance. We actively encourage applications from talented individuals regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, whether you're pregnant or on maternity leave. Your individuality is your strength, and we want a diverse team that reflects the world we live in.
Hybrid Creative Campaign Lead - Strategy & Brand Driver in London employer: Eurostar
Contact Detail:
Eurostar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hybrid Creative Campaign Lead - Strategy & Brand Driver in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Eurostar employees on LinkedIn. You never know who might give you a heads-up about an opportunity or refer you directly.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers, bring examples of your past campaigns. Talk about what worked, what didn’t, and how you adapted. This will demonstrate your strategic mindset and hands-on experience.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. If you think you’d be a great fit for Eurostar, reach out directly through our website. Express your interest and share how you can contribute to their creative campaigns.
✨Tip Number 4
Prepare for interviews by researching Eurostar’s recent campaigns. Understand their brand identity and think about how you can help enhance it. This shows you’re not just interested in the role, but also in the company’s mission and values.
We think you need these skills to ace Hybrid Creative Campaign Lead - Strategy & Brand Driver in London
Some tips for your application 🫡
Show Your Creative Side: As a Creative Campaign Lead, we want to see your flair for creativity right from the start. Make sure your application reflects your unique style and innovative thinking. Use examples from your past work that showcase your ability to deliver standout campaigns.
Tailor Your Application: Don’t just send a generic CV and cover letter! We’re looking for someone who understands our brand and can align with our commercial goals. Take the time to tailor your application to highlight how your experience matches the job description.
Be Clear and Concise: We appreciate clarity in communication. When writing your application, be straightforward and to the point. Highlight your key achievements and skills without unnecessary fluff – we want to know what makes you the best fit for this role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Eurostar!
How to prepare for a job interview at Eurostar
✨Know Your Campaigns
Before the interview, dive deep into Eurostar's recent campaigns. Understand their creative strategies and how they align with commercial goals. This will not only show your interest but also allow you to discuss how your experience can enhance their future projects.
✨Showcase Your Creative Process
Be ready to explain your approach to developing creative briefs and managing agency relationships. Use specific examples from your past work to illustrate how you've successfully led integrated campaigns across various channels, especially in social and digital media.
✨Demonstrate Strategic Thinking
Prepare to discuss how you measure campaign effectiveness and optimise creative output. Highlight any frameworks you've built for testing and insights, as this aligns perfectly with the role's requirements of ensuring brand consistency and effectiveness.
✨Brush Up on Language Skills
Since fluency in English and either French or Dutch is essential, practice speaking in both languages. Be prepared to switch between them during the interview if necessary, showcasing your communication skills and cultural adaptability.