At a Glance
- Tasks: Lead email campaigns and enhance fan engagement across major golf events.
- Company: Join a leading global golf organisation with a focus on diversity and inclusion.
- Benefits: Gain hands-on experience in marketing, with opportunities for growth and creativity.
- Other info: Experience with email platforms and a love for sports is a bonus!
- Why this job: Shape the future of fan engagement while working in a dynamic sports environment.
- Qualifications: Strong communication skills and a passion for delivering engaging campaigns.
The predicted salary is between 28800 - 43200 £ per year.
In this role, you\'ll be at the forefront of our email communications strategy, supporting the full campaign lifecycle-from initial concept and briefing, through to building, testing, deployment, and post-campaign analysis. Your work will directly contribute to driving fan retention, engagement, and revenue across the DP World Tour, Ryder Cup, and other key events.
You\'ll also play a vital role in enhancing the event experience for attendees. From pre-event communications to on-the-ground messaging during event week, you\'ll deliver multi-channel plans that include email, push notifications, SMS, and WhatsApp. You\'ll help drive loyalty and retention, while also supporting revenue growth through upgrade campaigns and merchandise promotions.
Beyond email, you\'ll support wider CRM and fan engagement initiatives-building sign-up forms, setting up onboarding automations, and helping manage tournament and ticketing web pages. You\'ll also contribute to engagement competitions and assist with day-to-day admin tasks that keep our campaigns running smoothly.
We\'re looking for someone who\'s highly organised, creative, and commercially minded. You\'ll need strong written and verbal communication skills, a customer-centric mindset, and the ability to thrive in a fast-paced, collaborative environment. Experience with email marketing platforms like Dot Digital, MailChimp, or Emarsys, is a plus, as is familiarity with HTML, design software, and Google Analytics.
An interest in sports-especially golf-is welcome, but not essential. What matters most is your enthusiasm for delivering best-in-class campaigns and your ability to adapt and grow with the role.
Ready to help shape the future of fan engagement in global golf?
The European Tour group is one of the world\'s pre-eminent golf organisations. We are responsible for running the world-famous DP World Tour, Legends Tour, Challenge Tour and G4D Tour (golf for the disabled). We also organise, alongside the PGA of America, golf\'s greatest team contest - the Ryder Cup.
The European Tour group promotes diversity, equality, and inclusion. We ensure that we make employment decisions by matching our business needs with skills and experience of candidates, regardless of anything.
CRM & Fan Engagement Executive in Rawmarsh employer: European Tour
As a CRM & Fan Engagement Executive at the European Tour group, you'll join a dynamic and inclusive work culture that values creativity and collaboration. With opportunities for professional growth and development in the exciting world of global golf, you will play a key role in enhancing fan experiences and driving engagement across prestigious events like the Ryder Cup. Our commitment to diversity and employee well-being makes us an exceptional employer, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Fan Engagement Executive in Rawmarsh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for European Tour and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like European Tour are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with European Tour on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at European Tour. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Fan Engagement Executive in Rawmarsh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit European Tour. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of European Tour:Show us that you’ve done your homework! In your application, briefly mention what you admire about European Tour’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at European Tour
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at European Tour will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At European Tour, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
