At a Glance
- Tasks: Lead branded content strategy and deliver high-impact campaigns across digital, social, and broadcast platforms.
- Company: Join the European Tour group, a leading name in global golf.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture that values innovation and diversity.
- Why this job: Shape storytelling in sports and engage millions of fans worldwide.
- Qualifications: Proven experience in branded content and strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
The European Tour group is one of the world’s pre-eminent golf organisations. We are responsible for running the world-famous DP World Tour, Staysure Legends Tour & HotelPlanner Tour. We also organise, alongside the PGA of America, golf’s greatest team contest - the Ryder Cup.
As golf’s global tour, we showcase world-class talent in global destinations and use our platform to build, entertain and connect our global community. We’re looking for a Branded Content Account Director to play a pivotal role in shaping and delivering industry-leading content that drives both audience engagement and commercial value.
About the role:
Reporting to the Head of Content, you’ll lead the Branded Content function across Project Management, Account Management and from an editorial perspective. This is a senior leadership role where you’ll bring together editorial excellence, production oversight and partner management to create best-in-class branded content across digital, social and broadcast platforms. You’ll work at the heart of our content and commercial ecosystem, collaborating across teams and with external partners, to deliver innovative, high-impact campaigns that grow audiences, achieve global acclaim and generate revenue.
Key responsibilities:
- Define and own the long-term Branded Content strategy for efficient and effective partner content management, driving audience and revenue growth.
- Set clear KPIs, success metrics and performance frameworks for all branded content activity.
- Oversee the end-to-end development, production and distribution of branded content across all platforms.
- Maintain consistently high editorial, creative and production standards across all output.
- Provide strategic oversight of our IMG production partnership, driving innovation, efficiency and quality.
- Lead the delivery of partner campaigns from concept to execution and reporting, demonstrating clear ROI.
- Build and maintain senior relationships with key commercial partners.
- Collaborate closely with Digital Commercial, Partnerships, Broadcast, Sales, Marketing and Operations teams to deliver integrated activation programmes.
- Lead, coach and develop a high-performing team, fostering a collaborative and accountable culture.
- Own budgeting, forecasting and financial performance, ensuring efficient resource allocation and profitability.
- Partner with Sales teams to develop compelling content-led propositions and support pipeline growth and conversion.
- Identify and unlock new revenue opportunities, including opportunities beyond contracted partnerships.
- Attend selected events to oversee content capture and delivery on-site.
About you:
- Proven experience leading branded content or sports content teams, delivering high-impact campaigns across digital, social and broadcast.
- Innovative creativity and big picture strategic thinking.
- Deep understanding of the sports media and commercial landscape, with a keen eye for what works on social.
- Track record of driving revenue through content-led partnerships.
- Strong financial acumen, with experience of budget ownership, forecasting and pricing strategy.
- Excellent stakeholder management skills, with the confidence to influence at senior level internally and externally.
- Highly organised with exceptional project management capability in complex environments.
- Data-driven mindset, using insights and performance metrics to optimise content and demonstrate value.
- Passion for innovation, with up-to-date knowledge of emerging content trends and platforms.
- A meticulous eye for detail, with a commitment to quality and excellence in delivery.
Why join us?
This is an opportunity to lead branded content for one of the most recognised rights holders in global sport. You’ll shape how we tell stories, deliver value to partners, and engage millions of fans worldwide. We’re a collaborative, ambitious and forward-thinking organisation where your ideas and leadership will make a real impact.
Ready to apply?
If you’re ready to lead, innovate and make an impact on a global stage, we’d love to hear from you. The European Tour group promote diversity, equality, and inclusion. We ensure that we make employment decisions by matching our business needs with skills and experience of candidates, regardless of anything.
Branded Content Account Director employer: European Tour group
The European Tour group is an exceptional employer, offering a dynamic and collaborative work environment in Virginia Water, Surrey. As a leader in global golf, we provide our employees with unique opportunities for growth and innovation, allowing you to shape impactful branded content that resonates with millions. With a strong focus on diversity, equality, and inclusion, we empower our team members to thrive while enjoying the benefits of hybrid working and a culture that values creativity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Branded Content Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for European Tour group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like European Tour group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with European Tour group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at European Tour group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Branded Content Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit European Tour group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of European Tour group:Show us that you’ve done your homework! In your application, briefly mention what you admire about European Tour group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at European Tour group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at European Tour group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At European Tour group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
