At a Glance
- Tasks: Design and execute impactful marketing initiatives to boost brand awareness and generate leads.
- Company: Join a global tech company with a focus on innovation and collaboration.
- Benefits: Enjoy hybrid work, 30 days leave, stock options, and a dog-friendly office.
- Other info: Inclusive workplace committed to diversity and personal growth.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: 3-5 years in B2B marketing, project management skills, and CRM experience.
The predicted salary is between 40000 - 50000 £ per year.
As a global Field Marketing Specialist, you are responsible for designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality leads and sales meetings, and nurture Malt clients in the UK and globally. While your primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross-regional campaigns to support the global sales strategy. You will report to the global Head of Field Marketing, inside the Demand & Performance marketing team.
Key responsibilities
- Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1:1 programs and digital marketing.
- Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localize global campaigns covering all our business in the UK.
- Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go-to-market strategies.
- Organize events (Malt’s own events and sponsorship of external events), leveraging resources as needed.
- Align with the Enterprise & global sales teams, work closely with sales leadership to align marketing activities to business needs, hold business reviews, and participate in sales meetings.
- Facilitate access to all marketing resources (events, e-books, articles, etc.).
- Facilitate feedback loops with sales.
- Analyse results, metrics and reports to determine effectiveness of program activities.
- Participate in transversal projects and/or global activities.
Qualifications
- 3 to 5 years of B2B field or event marketing experience, preferably in the tech industry.
- Experience supporting complex buying cycles and interacting effectively with large sales teams.
- Superior project-management skills, autonomous, able to work on several projects simultaneously in a fast-paced environment.
- High comfort level with a fast-changing environment.
- Full proficiency in English is required; fluency in Spanish would be a significant plus.
- Experience and ease with tools such as Salesforce (or similar CRM) and marketing automation (Marketo, HubSpot, etc.) is appreciated.
Benefits
- Hybrid remote policy – 3 days in office, 2 days from home.
- 30 days annual leave per year.
- 1 month paid sabbatical after 3 years at Malt.
- Stock options for every employee.
- Private health insurance through Bupa in the UK.
- Cycle-to-work scheme.
- Season-ticket loan.
- Pension contribution of 5% through Aviva.
- Dog-friendly office in London.
- Free books to support career growth.
We’re committed to an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.
Field Marketing Specialist - UK employer: European SaaS Benchmark
Malt is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a hybrid remote policy, generous annual leave, and unique benefits like a paid sabbatical and stock options, employees are empowered to grow both personally and professionally. The inclusive culture and commitment to diversity ensure that every team member feels valued and supported in their career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Specialist - UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals. Remember, it’s not just about what you’ve done, but how it fits into their vision!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a chance to showcase your enthusiasm right from the start!
We think you need these skills to ace Field Marketing Specialist - UK
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Field Marketing Specialist role. Highlight your B2B marketing experience and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing and how you can contribute to our global marketing squad. Don’t forget to mention your experience with events and campaigns!
Showcase Your Results:When detailing your past experiences, focus on the results you achieved. Use metrics to demonstrate how your initiatives drove brand awareness or generated leads. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly. Let’s get started on this journey together!
How to prepare for a job interview at European SaaS Benchmark
✨Know Your Audience
Before the interview, research the company and its marketing strategies, especially in the UK market. Understand their brand voice and recent campaigns to show that you’re genuinely interested and can contribute to their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your B2B field marketing experience. Focus on how you've successfully managed complex buying cycles and collaborated with sales teams to drive results.
✨Be Ready to Discuss Metrics
Since analysing results is key in this role, be prepared to discuss how you've measured the effectiveness of your marketing initiatives. Bring data or reports that demonstrate your impact on lead generation and sales meetings.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the role and the company’s future. Inquire about their upcoming campaigns or how they measure success in their marketing efforts to demonstrate your proactive mindset.