At a Glance
- Tasks: Drive lead generation and market intelligence to support sales growth.
- Company: Join a leading UK tech integrator with over 30 years of experience.
- Benefits: Competitive commission, flexible working options, and career development opportunities.
- Other info: Dynamic role with a focus on public sector opportunities and teamwork.
- Why this job: Be the first point of contact for exciting prospects and shape the future of tech sales.
- Qualifications: Strong communication skills and experience with CRM systems are essential.
The predicted salary is between 40500 - 49500 £ per year.
Company Overview
European Electronique is a leading UK systems integrator with over 30 years’ experience delivering secure technology platforms across Hybrid IT, CyberSecurity, and Networking Infrastructure. We are a trusted partner to public sector organisations and educational institutions, recognised for our technical expertise, customer focus, and long‑term relationships.
Role Overview
We are seeking a motivated and commercially minded Lead Generation & Market Intelligence Lead to own and develop our lead generation programme within the Sales team. This role sits at the centre of Sales, Marketing, and Leadership, acting as the first point of contact for prospective customers and ensuring a consistent pipeline of qualified opportunities supported by data‑led market insight. You will build on established lead generation and market intelligence capabilities, with the autonomy to refine approach, improve effectiveness, and shape ongoing direction.
The role is split into two core objectives:
- Lead Generation & Database Management
- Market Intelligence & Opportunity Identification
A lead generation structure is already in place, including customer prospect lists and contact databases. You will take ownership of these assets, ensuring they remain accurate, relevant, and commercially effective. You will act as the initial engagement point for prospective customers, qualifying interest and requirements before passing opportunities to the Business Development Managers for progression.
Key responsibilities include:
- Owning and evolving the lead generation framework in line with business growth objectives
- Developing, maintaining, and segmenting prospect and customer databases
- Acting as the first point of contact for new and existing prospects, engaging to establish interest, requirements, and next steps
- Qualifying leads and handing over sales‑ready opportunities to the Business Development Managers
- Working closely with Sales and Marketing leadership to translate agreed messaging into targeted communication activity
- Delivering campaigns and outreach activity aligned to public sector priorities
- Maintaining accurate records of engagement and qualification activity within the CRM system
- Providing regular reporting and briefings on lead volumes, quality, and campaign effectiveness
Market Intelligence & Opportunity Identification
A market intelligence solution is already in operation and forms a core part of the role. Key responsibilities include:
- Using market intelligence tools to identify emerging opportunities, trends, and target accounts
- Proactively identifying the next wave of opportunities aligned to public sector demand and strategic priorities
- Working with leadership to assess, shape, and prioritise opportunities
- Presenting actionable insight to Sales and Marketing teams, ready for communication and campaign execution
- Ensuring market insight informs account targeting, messaging, and engagement strategy
Measures of Success
Success in the role will be demonstrated through:
- Growth in qualified lead volume and improved conversion rates
- Measurable contribution to sales pipeline creation
- Quality and readiness of opportunities passed to Business Development Managers
- Improved targeting and relevance of campaigns
- Strong alignment between market insight, messaging, and sales execution
Skills & Experience
- Strong communication skills, both written and verbal
- Experience engaging prospects as an initial point of contact
- Experience using CRM systems and managing prospect data
- Ability to work independently while collaborating across teams
- Strong organisational skills with the ability to manage multiple activities simultaneously
- Demonstrable experience working with public sector customers in an IT or technology‑led environment
- Exposure to market intelligence tools or data‑driven opportunity identification
- Understanding of public sector procurement or buying cycles
Further Information
Commission - up to £5,000 based on target
Sales Development Representative in Oxford employer: European Electronique
European Electronique is an excellent employer, offering a supportive work culture that prioritises the growth and development of its employees. Located at UTC Reading, the company provides meaningful opportunities for IT professionals to make a real impact in the education sector, alongside competitive benefits such as a company pension, life insurance, and a cycle-to-work scheme.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative in Oxford
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative at European Electronique, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including European Electronique. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative in Oxford
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for European Electronique:When writing your cover letter, make sure to tailor your message specifically for European Electronique. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at European Electronique
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show European Electronique that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show European Electronique that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with European Electronique’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
