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- Tasks: Drive lead generation and market intelligence for public sector sales.
- Company: Join European Electronique, a trusted tech partner with 30 years of experience.
- Benefits: Competitive salary, commission, health programme, and pension scheme.
- Other info: Office-based role with great career growth opportunities in a dynamic environment.
- Why this job: Be the first point of contact and shape the future of public sector sales.
- Qualifications: Experience in lead generation and strong communication skills required.
The predicted salary is between 28000 - 30000 £ per year.
Company Overview
European Electronique is a leading UK systems integrator with over 30 years’ experience delivering secure technology platforms across Hybrid IT, Cyber Security, and Networking Infrastructure. We are a trusted partner to public sector organisations and educational institutions, recognised for our technical expertise, customer focus, and long‑term relationships.
Role Overview
We are seeking a motivated and commercially minded Lead Generation & Market Intelligence Lead to own and develop our lead generation programme within the Public Sector Sales team. This role sits at the centre of Sales, Marketing, and Leadership, acting as the first point of contact for prospective customers and ensuring a consistent pipeline of qualified opportunities supported by data‑led market insight. You will build on established lead generation and market intelligence capabilities, with the autonomy to refine approach, improve effectiveness, and shape ongoing direction.
The role is split into two core objectives:
- Lead Generation & Database Management
- Market Intelligence & Opportunity Identification
1. Lead Generation & Database Management
A lead generation structure is already in place, including customer prospect lists and contact databases. You will take ownership of these assets, ensuring they remain accurate, relevant, and commercially effective. You will act as the initial engagement point for prospective customers, qualifying interest and requirements before passing opportunities to the Business Development Managers for progression.
Key responsibilities include:
- Owning and evolving the lead generation framework in line with business growth objectives
- Developing, maintaining, and segmenting prospect and customer databases
- Acting as the first point of contact for new and existing prospects, engaging to establish interest, requirements, and next steps
- Qualifying leads and handing over sales‑ready opportunities to the Business Development Managers
- Working closely with Sales and Marketing leadership to translate agreed messaging into targeted communication activity
- Delivering campaigns and outreach activity aligned to public sector priorities
- Maintaining accurate records of engagement and qualification activity within the CRM system
- Providing regular reporting and briefings on lead volumes, quality, and campaign effectiveness
2. Market Intelligence & Opportunity Identification
A market intelligence solution is already in operation and forms a core part of the role.
Key responsibilities include:
- Using market intelligence tools to identify emerging opportunities, trends, and target accounts
- Proactively identifying the next wave of opportunities aligned to public sector demand and strategic priorities
- Working with leadership to assess, shape, and prioritise opportunities
- Presenting actionable insight to Sales and Marketing teams, ready for communication and campaign execution
- Ensuring market insight informs account targeting, messaging, and engagement strategy
Measures of Success
Success in the role will be demonstrated through:
- Growth in qualified lead volume and improved conversion rates
- Measurable contribution to sales pipeline creation
- Quality and readiness of opportunities passed to Business Development Managers
- Improved targeting and relevance of campaigns
- Strong alignment between market insight, messaging, and sales execution
Skills & Experience
Essential
- Proven experience in lead generation, sales development, or commercial insight roles
- Strong communication skills, both written and verbal
- Experience engaging prospects as an initial point of contact
- Experience using CRM systems and managing prospect data
- Ability to work independently while collaborating across teams
- Strong organisational skills with the ability to manage multiple activities simultaneously
Desirable
- Demonstrable experience working with public sector customers in an IT or technology‑led environment
- Exposure to market intelligence tools or data‑driven opportunity identification
- Understanding of public sector procurement or buying cycles
Further Information
Full‑time, permanent role (09:00–17:30, Monday–Friday) Office‑based role at European Electronique HQ, Eynsham, Oxfordshire. Salary range £28,000 - £30,000 Commission - up to £5,000 based on target. Company pension, Health & wellbeing programme, Cycle to Work scheme, Life assurance, On‑site parking, Full RTW.
Lead Generator in Oxford employer: European Electronique
Contact Detail:
European Electronique Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generator in Oxford
✨Tip Number 1
Get to know the company inside out! Research European Electronique, their values, and their public sector focus. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in lead generation aligns with their needs. Highlight your skills in CRM systems and market intelligence tools to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at European Electronique.
We think you need these skills to ace Lead Generator in Oxford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Lead Generation role. Highlight your experience in lead generation and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about lead generation and how your background aligns with our mission at European Electronique. Let us know what excites you about this opportunity!
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and check for any typos or errors. We appreciate attention to detail!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it’s super easy to do!
How to prepare for a job interview at European Electronique
✨Know Your Lead Generation Basics
Before the interview, brush up on your lead generation knowledge. Understand the existing frameworks and how you can enhance them. Be ready to discuss specific strategies you've used in the past to generate leads and how they could apply to the public sector.
✨Familiarise Yourself with Market Intelligence Tools
Since market intelligence is a key part of the role, make sure you know about the tools commonly used in the industry. Research how these tools can identify trends and opportunities, and be prepared to share examples of how you've leveraged data in previous roles.
✨Prepare for Role-Specific Scenarios
Think about scenarios where you've had to qualify leads or manage databases. Prepare to discuss how you approached these situations, what challenges you faced, and the outcomes. This will show your practical experience and problem-solving skills.
✨Showcase Your Communication Skills
As the first point of contact for prospects, strong communication is crucial. Practice articulating your thoughts clearly and confidently. You might even want to prepare a mock pitch to demonstrate how you would engage a potential customer.