Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead sales growth in the UK for a top AI-driven SaaS platform.
- Company: Join a leading European company transforming digital experiences with AI.
- Benefits: Competitive salary, commission structure, and support for professional development.
- Other info: Dynamic role with opportunities for networking and industry representation.
- Why this job: Make a significant impact in a rapidly growing tech environment.
- Qualifications: 10+ years in B2B SaaS sales with a proven track record.
The predicted salary is between 120000 - 120000 £ per year.
Location: Greater London Area, UK (Remote)
Sector: Enterprise SaaS / MarTech / Digital Experience
Compensation: c. £120k base + commission
About the Client
Our client is a leading European AI-driven experimentation and personalization platform, empowering major brands to create better products and deliver exceptional digital experiences. With a global customer base of over 700 enterprise organizations and offices across Europe and North America, the company is experiencing rapid growth — both in revenue and customer acquisition. The platform unifies Web Experimentation, Feature Experimentation, and AI-Powered Personalization into a single solution, helping enterprise customers accelerate digital performance, optimize customer journeys, and personalize in real time. Their clients span industries such as Retail & E-commerce, Travel & Hospitality, Financial Services, Media & Entertainment, and Healthcare. The company is well-established, profitable, and continuing its international expansion.
Role Overview
We are seeking an experienced and highly motivated UK Sales Director to spearhead new business growth across the United Kingdom. This strategic role reports directly to the CEO and will be pivotal in building up the company’s footprint within the UK enterprise market. You will be responsible for generating approximately £1.7M ARR annually, driving enterprise SaaS sales cycles, and building trusted relationships with C-suite stakeholders across key sectors. This is a hunter role — ideal for a results-oriented sales leader with deep experience in selling high-value SaaS solutions to enterprise clients in the digital, retail, and ecommerce space.
Key Responsibilities
- Revenue Generation & Sales Execution
Achieve £1.7M ARR quota through the acquisition of new Enterprise and mid-market customers in UK. Manage complex sales cycles (3–12 months) with deal sizes ranging from £25K–£200K+ ARR. Build and maintain a qualified pipeline with 3–4x coverage to exceed quota. Lead the full sales process: prospecting, discovery, solution presentation, negotiation, and close. Engage multiple stakeholders across C-suite, IT, marketing, product, and procurement.
Strategic Market Development
- Drive UK market expansion in competition with leading experimentation and personalization vendors.
- Identify and prioritize strategic accounts in retail, ecommerce, travel, and financial services.
- Represent the business at industry events, conferences, and networking opportunities.
Partnership & Channel Development
- Establish and grow relationships with digital agencies, CRO consultancies, and implementation partners.
- Drive co-selling and referral initiatives through the partner ecosystem.
- Collaborate with marketing on events, sponsorships, and targeted demand generation.
Sales Methodology & Process Excellence
- Apply structured sales methodologies (MEDDPICC, SPIN, Solution Selling).
- Conduct in-depth discovery, demos, proof of concepts, and ROI-driven business cases.
- Lead RFP responses and competitive evaluations.
- Maintain accurate forecasting and CRM hygiene.
- Collaborate cross-functionally with product, engineering, and success teams to ensure customer success.
Requirements
- 10+ years’ Enterprise B2B SaaS sales experience.
- Consistent track record of exceeding quotas in hunter roles.
- Proven success selling SaaS platforms in experimentation, personalization, analytics, or digital optimization.
- Strong domain expertise across Retail, E-commerce, Travel, or Consumer Brands.
- Experience closing £25K–£200K+ ARR deals with complex buying committees.
- Established UK network within enterprise retail and ecommerce markets.
- Comfortable engaging at CMO, CDO, CTO, VP Digital, and VP Ecommerce levels.
- Familiarity with MEDDPICC, SPIN, or similar methodologies.
Desirable
- Experience in high-growth SaaS scale-ups or successful exits (acquisition/IPO).
- Strong partnership-building background.
- Entrepreneurial mindset or start-up experience.
- Technical understanding of web technologies, SaaS architecture, and digital marketing tools.
- Consistent Presidents Club or top-performer recognition.
Key Competencies
- Sales Excellence: Consultative approach, exceptional negotiation and closing skills.
- Relationship Building: Trusted advisor to C-suite stakeholders; strong industry network.
- Strategic Execution: Skilled in market development, forecasting, and pipeline management.
- Personal Drive: Hunter mentality, self-starter, commercially savvy, and results-focused.
- Communication: Outstanding presentation and storytelling ability.
Resources & Support
- Dedicated presales and solution engineering support.
- Marketing & events budget for sponsorships and client engagement.
- Best-in-class sales tech stack and enablement tools.
- Travel and entertainment allowance for business development activities.
UK Sales Director in London employer: Europe & America
Contact Detail:
Europe & America Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Sales Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Research the company inside out. Know their products, culture, and recent news. This will help you tailor your pitch and show you're genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! Be ready to talk about your achievements and how they relate to the role. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace UK Sales Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the UK Sales Director role. Highlight your experience in enterprise SaaS sales and any relevant achievements that align with the job description. We want to see how you can drive revenue and build relationships!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital experiences and how your background in sales can help us grow in the UK market. Keep it engaging and personal!
Showcase Your Results: When detailing your past roles, focus on quantifiable results. Mention specific figures like ARR growth or successful deals closed. We love numbers that demonstrate your impact and success in previous positions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive — a key trait we value!
How to prepare for a job interview at Europe & America
✨Know Your Numbers
As a UK Sales Director, you'll need to demonstrate your ability to generate revenue. Be prepared to discuss specific figures from your past roles, such as how you exceeded quotas or the size of deals you've closed. This shows you understand the metrics that matter.
✨Understand the Market
Familiarise yourself with the competitive landscape in the enterprise SaaS and MarTech sectors. Research key players and trends in digital experience, especially within retail and e-commerce. This knowledge will help you speak confidently about market opportunities during the interview.
✨Build Relationships
Since this role involves engaging with C-suite stakeholders, practice articulating how you've built and maintained relationships in previous positions. Share examples of how you've acted as a trusted advisor and navigated complex sales cycles to close deals.
✨Master the Sales Methodologies
Brush up on sales methodologies like MEDDPICC and SPIN. Be ready to explain how you've applied these frameworks in your sales processes. This will show that you're not just a hunter but also strategic in your approach to sales execution.