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- Tasks: Support digital marketing campaigns, manage email marketing, and optimise website content.
- Company: Join Europa Worldwide Group, a top logistics business with a strong international presence.
- Benefits: Competitive salary, 25 days off, wellbeing resources, and referral bonuses.
- Other info: Enjoy a fantastic work-life balance and recognition for your contributions.
- Why this job: Make a real impact in a forward-thinking company while growing your digital marketing skills.
- Qualifications: 3+ years in digital marketing, strong analytical skills, and creativity.
The predicted salary is between 32000 - 38000 £ per year.
Europa Worldwide Group is an ambitious and independently owned logistics business. We operate across three divisions - Europa Road, Europa Air & Sea, and Europa Warehouse – and our continued success has earned us a place in The Sunday Times Top Track 250 for three consecutive years. With 15 sales offices across the UK and Ireland, plus a strong and expanding international footprint in Europe, and countries such as Hong Kong, China, India, and Dubai, we're investing heavily in our people, our infrastructure, and our future. If you're looking to be part of a forward-thinking organisation where your contribution genuinely makes an impact, Europa is a place where you can grow and thrive.
About the Role
We are looking for an experienced digital marketing professional to join our growing team and support the execution of our digital marketing campaigns and strategies. You will work closely with marketing managers and agency specialists to enhance the online presence, engage with our target audience, and drive business growth. Ideally you will be Midlands based and attend our branch in Birmingham at least twice a week. You will also be required to travel to Dartford and Corby on occasion so a UK driving license is a necessity.
Responsibilities
- Email Marketing
- Support the development and execution of email marketing campaigns.
- Segment email lists and assist in creating personalised email content.
- Monitor email campaign performance and suggest improvements.
- Website Management
- Use our SEO tool, BrightEdge, conduct keyword research and assist in optimising website content for search engines.
- Update website content and ensure it remains up-to-date and user-friendly.
- Monitor website analytics and report on key performance metrics.
- Data Analysis
- Assist in collecting and analysing data from various digital marketing channels.
- Prepare reports and insights to inform marketing strategies and decisions.
- Identify trends and opportunities for improvement.
- Paid Advertising
- Collaborate with the marketing & comms team to create and manage paid advertising campaigns (e.g., Google Ads, Facebook Ads).
- Monitor ad performance and adjust budgets and targeting as needed.
- Market Research
- Conduct research on industry trends, competitors, and target audience preferences.
- Stay updated on digital marketing best practices and emerging technologies.
Qualifications
- An experienced marketer with at least 3 years' experience in delivering marketing campaigns and creating content.
Required Skills
- Excellent understanding of digital marketing concepts and tools.
- Proficiency in social media platforms and content management systems.
- Familiarity with SEO principles and best practices.
- Analytical mindset with the ability to work with data and analytics tools.
- Detail-oriented and highly organized.
- Creativity and a passion for digital marketing.
- Good written and verbal communication skills.
- Ability to work collaboratively in a team environment.
What we offer in return
- Competitive salary between £32k-£38k depending on experience!
- Generous Time Off: Benefit from 25 days of annual leave.
- Enhanced Family Leave: Benefit from enhanced maternity, paternity, and adoption pay.
- Benefits portal: where you access a wide range of exclusive discounts, company benefits, wellbeing resources and much more.
- Wellbeing Focus: Access our employee wellbeing programme for your overall health and happiness.
- Referral Rewards: Generous referral bonus when you refer a friend to work with us!
- Work-Life Balance: Thrive in a fantastic working culture that promotes an excellent work-life balance.
- Recognition Programs: Celebrate your contributions with our charity 50-50 and long service awards.
Europa Worldwide Group are committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. Please note that an offer of employment is subject to the completion of a satisfactory pre-employment checks.
Europa Worldwide Group do not accept agency CV submissions unless specifically requested/ engaged with the role by the Internal Talent Team. Please do not submit speculative CV'S to our Talent Team, Colleagues, Hiring Managers, or any branches/locations directly. Europa will not be responsible for any fees related to CV's received in this unsolicited manner. Please note - if you submit your CV, you are giving Europa Worldwide Group Ltd, and its subsidiaries consent to hold your personal data. All applications will be dealt with according to General Data Protection Regulations.
Digital Marketing Specialist in West Bromwich employer: Europa Worldwide Group
Contact Detail:
Europa Worldwide Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns and projects. This will give you an edge over other candidates and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by researching Europa Worldwide Group thoroughly. Understand their values, recent projects, and how you can contribute to their success. Tailor your answers to show how you fit into their ambitious culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Europa.
We think you need these skills to ace Digital Marketing Specialist in West Bromwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your relevant experience and skills that match the job description, especially in areas like email marketing and SEO.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background makes you a perfect fit for Europa. Keep it engaging and personal.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully executed campaigns or improved performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Europa Worldwide Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest digital marketing trends and tools. Familiarise yourself with SEO principles, email marketing strategies, and analytics tools like BrightEdge. Being able to discuss these topics confidently will show that you're not just a candidate, but a knowledgeable professional ready to contribute.
✨Showcase Your Creativity
Prepare examples of past campaigns you've worked on that highlight your creativity and problem-solving skills. Whether it's a unique email campaign or an innovative social media strategy, having tangible examples will help you stand out and demonstrate your ability to think outside the box.
✨Be Data-Driven
Since data analysis is a key part of the role, come prepared to discuss how you've used data to inform your marketing decisions in the past. Bring insights from previous campaigns and be ready to talk about how you measured success and made adjustments based on performance metrics.
✨Ask Smart Questions
At the end of the interview, don’t forget to ask insightful questions about the company’s digital marketing strategies and future goals. This shows your genuine interest in the role and helps you understand how you can fit into their vision. Plus, it gives you a chance to assess if this is the right place for you!