At a Glance
- Tasks: Drive programmatic sales growth in the French market and build strong client relationships.
- Company: Euronews, Europe's leading international news media with a focus on independent journalism.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Work from Paris or London with frequent travel to France.
- Why this job: Join a pioneering team and make an impact in the fast-paced world of digital advertising.
- Qualifications: 3+ years in digital programmatic sales and fluent in French.
The predicted salary is between 49500 - 60500 £ per year.
Euronews is Europe’s leading international news media operating TV channels and digital platforms in 13 languages. Euronews TV is available to more than 400 million households in over 160 countries. In 2016, Euronews launched Africanews, the first pan-African multilingual news channel.
This is an important addition and newly created role within the programmatic sales team reporting to the Head of Digital Advertising in London and carries the responsibility to continue the solid growth of programmatic sales revenue, specifically for the French market. This appointment will suit an entrepreneurial character to hunt new business and increase programmatic sales within France.
Main Responsibilities
- Work closely with our existing Programmatic Lead to develop a strategy in growing the current share of Euronews existing programmatic sales activity in France.
- Identify new and build on your existing relationships with programmatic buyers initially in France, then in neighboring markets such as Switzerland through regular meetings, calls and recommendations.
- Liaise with marketing to review and adapt all sales material related to programmatic selling that this role will use locally.
- Grow awareness and generate demand around our ad inventory offer and create a reputation of innovation for Euronews in the marketplace.
- Identify and execute new trading opportunities, including PMP’s and guaranteed deals across our entire portfolio of inventory including desktop, mobile web, app, YouTube Inventory and CTV.
- Work closely with our Programmatic Operations Manager and our dedicated Programmatic Ad Ops Specialist to collaborate and ensure that all sold campaigns deliver in full and hit the KPI’s set.
- Work with the Programmatic Lead to build custom ad packages for premium programmatic partners and support revenue growth in France initially and surrounding markets.
- Evangelize Euronews at national Programmatic and digital events to act as a brand ambassador by attending and representing our media.
Skills
- Minimum 3 years’ experience in digital programmatic sales is a must, preferably from a media owner with an extensive list of trading desk/agency/client direct contacts in Paris and the wider French market.
- Must be a fluent French speaker and conduct all meetings and calls in French.
- Have a good understanding of the global programmatic marketplace and where Euronews can add value to buyers.
- Experience in sell-side business development and media sales.
- Strong relationships across the digital & programmatic community.
- Experience with ad technologies/platforms such as DSPs, DMPs, measurement vendors and data providers.
- Consultative selling skills with the ability to anticipate and overcome concerns by positioning value propositions in relation to client needs.
- Actively attend key industry events in Paris and follow trends/emerging ad technologies.
- Excellent communication skills with an ability to address business and technical audiences.
- Exceptional presentation skills.
- Ability to adapt and work in a small but entrepreneurial atmosphere.
- Ability to foster relationships and address internal and external client issues.
- Ability to make data-driven decisions.
- Able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization.
Other information
- Start date: ASAP
- Location: London, UK or Paris, France
- Position based in Paris office or in London but comfortable with frequent trips to France.
Programmatic Sales Executive – French Market in London employer: Euronews
Euronews is an exceptional employer, offering a dynamic work environment in the heart of Paris or London, where creativity and innovation thrive. With a strong commitment to independent journalism and a diverse, multicultural team, employees benefit from ample growth opportunities and the chance to make a meaningful impact in the media landscape. The company's focus on programmatic sales provides a unique platform for professionals to develop their skills while contributing to a trusted news source that reaches millions across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Sales Executive – French Market in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Euronews and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Euronews are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Euronews on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Euronews. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programmatic Sales Executive – French Market in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Euronews. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Euronews:Show us that you’ve done your homework! In your application, briefly mention what you admire about Euronews’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Euronews
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Euronews will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Euronews, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
