Product Marketing Lead, Consulting & Ecommerce

About Euromonitor: Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services; we are the first destination for organisations seeking growth. With our guidance, our clients can make bold, strategic decisions with confidence.

Building the marketing department for the future: Marketing at Euromonitor is being reimagined. We're building an AI-powered growth engine: agentic, automated, and data and tech led. A B2B marketing system designed for 2030, not 2015. Behind it sits an advantage most companies would envy: original research from analysts across 210 markets, and decades of proprietary data built over more than 50 years. Our job is to turn that into growth. And not incremental growth. We're not here for 10% better. We're building for 10x, and then 100x. That ambition sets the standard for everything we do, and everyone we hire.

Purpose of the role: This role holds together two genuinely different disciplines: consulting, where clients commission bespoke research and advice, and reports, bought individually online. Both put Euromonitor's research and data in front of clients, but they are won in completely different ways, and this role owns the proposition, the messaging and the commercial outcome for both.

• On consulting: define the proposition for senior buyers, the problems we solve, the outcomes we deliver, and the claims that separate us from strategy firms, agencies and other research providers.
• On reports: own the commercial story and the revenue line, ensuring clear differentiation against research providers, agencies and strategy firms.
• Partner closely with colleagues who deliver our consulting and research work, and those who build and run our online buying experience.
• Equip commercial & solutions teams with the messaging, tools and training needed to improve conversion and revenue performance.
• Mine pipeline, conversion, purchase and competitive data for opportunities and risks across both routes.
• Conduct customer, prospect and win/loss analysis to identify unmet needs and emerging market opportunities.
• Own go-to-market for new consulting propositions and report launches.

What success looks like:

• One current proposition and messaging set for consulting and for reports, used consistently by commercial and client-facing colleagues.
• A consulting proposition senior buyers recognise as distinct, evidenced in win rates against strategy firms, agencies and other research providers.
• The report revenue target met or exceeded, with growth that holds up month on month and year on year.
• A clear, evidence-based view of which propositions and topics to invest in next.

What we're looking for:

• 6+ years in product marketing, including ownership of the positioning and messaging for a service or product line.
• All experience must be in B2B marketing.
• A genuine writer, comfortable producing the proposition, the sales narrative and the customer-facing copy yourself.
• Experience marketing a consulting or professional services proposition to senior buyers, plus some experience in ecommerce marketing.
• Comfortable holding, and being personally accountable for, a revenue target.
• Able to influence senior colleagues you don't manage.
• Some experience working with AI.

Why work for Euromonitor?

• Our Values: We seek individuals who act with integrity, are curious about the world, feel empowered, and bring strength in diversity.
• International: We have a very multinational workforce and communicate across our 16 offices worldwide.
• Hardworking and sociable: We pride ourselves on creating an appropriate work-life balance.
• Committed to making a difference: Our Corporate Social Responsibility Programme gives each member of staff two volunteering days a year.
• Excellent benefits: We offer competitive salaries, enhanced healthcare and pensions, plus generous holiday allowances.
• Opportunities to grow: We offer extensive training and development opportunities at all levels.

Equal Employment Opportunity Statement: Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.