Product Manager - Marketing

About Euromonitor

Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services; we are the first destination for organisations seeking growth. With our guidance, our clients can make bold, strategic decisions with confidence.

About the Role

Reporting to the Head of the Enterprise Applications, the Marketing Product Manager leads the ideation, delivery and optimisation of marketing technology solutions and processes to drive revenue growth and enhance marketing performance. The role ensures all Martech platforms and automation tools deliver measurable value by enabling data‑driven campaigns, improving customer engagement, and supporting a culture of continuous improvement across all facets of Marketing at Euromonitor.

What you'll be doing

• Martech Strategy: Work collaboratively with the Marketing team to define and deliver a Marketing roadmap aligned with business strategy, growth objectives and marketing priorities.
• Marketing Automation: Identify, define and deliver enhancements and optimisations across marketing automation workflows to improve campaign efficiency and lead nurturing.
• Performance Measurement: Establish and maintain reporting frameworks and dashboards to track marketing KPIs linked to revenue impact.
• Trusted Partner: Be the first port of call for Marketing requirements to ensure successful delivery of new solutions/enhancements and ensure continued support of existing tools and platforms.
• Stakeholder Collaboration: Partner with marketing, sales, and IT teams to ensure seamless integration and adoption of Martech solutions.
• Vendor Management: Manage relationships with technology providers to maximise service quality and cost efficiency.
• Data and Analytics: Leverage data insights to refine marketing strategies and improve ROI.
• Process Improvement: Identify and implement enhancements to marketing processes for better scalability and compliance.
• Market Insight: Stay updated on Martech trends and recommend innovative solutions to maintain competitive advantage.

What you'll bring

• Strong understanding of marketing technology platforms, automation tools, and CRM systems.
• Knowledge of AI tools or capabilities and embedding them into marketing workflows (Desirable).
• Proven experience in managing Martech products such as marketing automation solutions, Lead Nurturing and Sourcing tools, Digital Experience platforms and creative & content generation applications (inc Gen AI).
• Excellent Product Management and organisational skills.
• Strong analytical and data interpretation abilities to link marketing performance to revenue outcomes.
• Excellent communication, stakeholder management & relationship building skills.
• Familiarity with Agile methodologies and tools such as Jira or Azure DevOps.
• Ability to create and manage product backlogs and roadmaps, estimate work effort and prioritise based on business value.

Why work for Euromonitor?

Our Values

• We seek individuals who act with integrity.
• We look for candidates who are curious about the world.
• We feel that as a community, we’re stronger together.
• We seek to enable people to feel empowered.
• We welcome candidates who bring strength in diversity.

International not only do we have a very multinational workforce in each office but we communicate across our 16 offices worldwide on a daily basis.

Hardworking and sociable our staff know how to work hard and know also how to enjoy themselves! We pride ourselves on creating an appropriate work‑life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of other groups to be involved with.

Committed to making a difference We believe that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It gives all new starters a donation amount on joining us which they can give to a charity of their choice. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights.

Excellent benefits We offer competitive salaries, enhanced healthcare and pensions, plus generous holiday allowances, hybrid working and, in many offices, a Core Hours policy allowing flexible start and finish times to each day.

Opportunities to grow We offer extensive training and development opportunities at all levels. The vast majority of our Managers and Directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.

Equal Employment Opportunity Statement Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non‑merit factor.