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For Companies At a Glance
- Tasks: Manage and optimise paid media accounts across Google, Microsoft, and Meta platforms.
- Company: Join Euroflorist, a pioneer in eCommerce with 41 years of spreading joy through flowers.
- Benefits: Enjoy 25 days annual leave, discounts, and a supportive employee assistance programme.
- Why this job: Make a real impact in a dynamic marketing role while working with a passionate team.
- Qualifications: 3+ years in PPC, strong analytical skills, and experience with high-volume eCommerce accounts.
- Other info: Flexible work schedule with opportunities for travel and career growth.
The predicted salary is between 36000 - 60000 £ per year.
About Euroflorist
Since its start 41 years ago, Euroflorist has delivered more than 50 million bouquets, making millions of people happy worldwide. When we launched our first site with eCommerce in April 1995 we were one of the world’s first 100 eCommerce companies. eCommerce is in the company’s DNA, and every day we work hard to exceed the expectations of our customers and to spread happiness and joy through flowers – anywhere, anytime.
The Role
We are looking for a Paid Media Specialist to manage and optimise our Google Ads, Microsoft Ads (Bing), and Meta (Facebook & Instagram) accounts. You will be responsible for the day-to-day planning, execution, and optimisation of paid media activity, driving volume, efficiency, and revenue growth while maintaining strong brand visibility. You will report directly to the Head of Marketing and work closely with wider marketing, analytics, and eCommerce teams. As a European business, occasional travel to our other hubs may be required. You will join our established Traffic team, working alongside two experienced Paid Traffic Specialists, collaborating on strategy, best practices, and performance optimisation across markets.
Key Responsibilities
- Manage the day-to-day performance of paid media accounts
- Own performance against volume, revenue, and cost-per-order (CPO) targets
- Plan, build, and optimise campaigns across:
- Google Ads (Search, Display, YouTube)
- Microsoft Ads (Bing)
- Meta (Facebook & Instagram)
- CTR
- Quality Score
- Conversion Rate
- CPA / CPO
- Bidding strategies
- Ad copy and creative
- Account and campaign structure
- Account structure
- Targeting
- Bidding strategies
- Budget allocation
- Upper and mid-funnel measurement
- Web analytics dashboards and reporting
Required Experience & Skills
- Minimum 3 years’ experience in a PPC / Paid Media role
- Google Ads
- Microsoft Ads (Bing)
- Meta Ads (Facebook & Instagram)
- Experience managing large budgets and high-volume eCommerce accounts
- Strong understanding of attribution models and performance measurement
- Confident using analytics and reporting tools from Google, Microsoft, and Meta
- Data-driven decision-maker with strong analytical skills
- Self-motivated, proactive, and results-focused
- Eligible to travel within Europe (valid passport required)
- Experience with Google Looker Studio (Data Studio)
- Google Analytics certification
- Microsoft Ads (Bing) certification
- Recognised marketing qualifications
- Bachelor’s degree in Marketing or a related field
- Amazon Seller or Marketplace advertising experience
Working Schedule
- 37.5 hours per week, Monday to Friday
- Office-based: Monday to Wednesday
- Working from home: Thursday and Friday
- During peak trading periods (including Christmas, Mother’s Day, and Valentine’s Day), full in-office attendance is required
- Additional hours will be required during peak periods and will be compensated with time in lieu
- Flexibility is essential during high-demand seasonal campaigns
Employee Benefits
- 25 days annual leave plus bank holidays
- Free onsite parking
- Employee benefits and discount scheme
- Employee Assistance Programme
- Cycle to work scheme
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Retail Florists
Paid Marketing Specialist in Southampton employer: Euroflorist
Contact Detail:
Euroflorist Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Marketing Specialist in Southampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend marketing events, and connect with fellow marketers on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your expertise in Google Ads, Microsoft Ads, and Meta. Make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by practising common questions related to PPC and paid media strategies. Be ready to discuss your past experiences and how you've optimised campaigns for better performance. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Don’t hesitate to follow up after applying to show your enthusiasm!
We think you need these skills to ace Paid Marketing Specialist in Southampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Marketing Specialist role. Highlight your experience with Google Ads, Microsoft Ads, and Meta, and showcase any relevant achievements that demonstrate your ability to drive revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about paid media and how your skills align with Euroflorist's mission of spreading happiness through flowers. Keep it engaging and personal!
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to mention specific tools you've used for reporting and performance measurement. Share examples of how you've optimised campaigns based on data-driven insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Euroflorist
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and Meta platforms. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've optimised campaigns based on performance metrics like CTR, CPA, and Quality Score. This will demonstrate your data-driven mindset, which is crucial for a Paid Marketing Specialist.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like launching a new campaign or dealing with underperforming ads. Think through your approach to A/B testing and budget allocation, and be prepared to explain your thought process clearly.
✨Cultural Relevance Matters
Since Euroflorist operates across Europe, be prepared to discuss how you would ensure ad copy is culturally relevant and aligned with local market messaging. Show that you understand the importance of localisation in paid media strategies and how it impacts performance.
