Associate Director, Events Marketing in London

Eurasia Group is seeking an Associate Director of Events Marketing and Audience Strategy to lead the strategic development and execution of marketing and audience engagement across the firm’s global events portfolio. This individual will oversee the full marketing lifecycle of Eurasia Group convenings, from flagship summits to private roundtables, ensuring a cohesive and data-driven approach to audience growth, brand positioning, and client engagement.

Working closely with senior leadership, commercial teams, Communications, and GZERO Media, this role will define and operationalize strategies that elevate the firm’s convening platform, expand its reach among priority stakeholders, and deliver measurable value to clients. A core component of this role is working directly with clients and partners to translate their strategic objectives into tailored marketing and audience strategies. The Associate Director will serve as a senior-facing advisor, capable of engaging with demanding stakeholders, pressure-testing assumptions, and delivering clear, actionable recommendations grounded in data and experience.

• Marketing Strategy and Leadership
  • Define and lead the overarching marketing strategy for Eurasia Group's global events portfolio, ensuring alignment with firm-wide commercial and engagement priorities.
  • Oversee and mentor Events Managers and Associates across marketing, audience outreach, engagement, and analytics functions.
  • Develop integrated campaign strategies across digital, email, partnerships, and media channels to maximize reach and impact.
  • Partner with internal stakeholders, including commercial, research, and GZERO Media, to ensure consistent messaging and strategic alignment.
• Client Strategy and Advisory
  • Serve as the primary marketing and audience strategy lead for key clients and partners, translating their objectives into clear and tailored event strategies.
  • Lead client conversations to define success metrics, target audiences, and positioning for each engagement.
  • Present marketing strategies, campaign performance, and audience insights to senior client stakeholders with clarity and credibility.
  • Provide thoughtful, data-driven recommendations, with the ability to challenge assumptions and guide clients toward effective outcomes.
  • Maintain a high standard of communication, ensuring clients are consistently informed, aligned, and confident in execution.
• Audience Strategy and Development
  • Lead the development of a targeted audience growth strategy, with a focus on senior public sector leaders, multilateral institutions, and C-suite executives.
  • Work across teams to identify priority audiences and build pathways to expand Eurasia Group's network of high-level participants.
  • Design and execute marketing partnerships to extend reach into key geographies, sectors, and policymaking communities.
  • Ensure a highly curated and senior attendee mix aligned with the strategic objectives of each convening.
• Communications and Campaign Execution
  • Oversee the development of event marketing content, including website copy, email campaigns, and attendee communications, ensuring consistency with Eurasia Group's voice.
  • Guide the execution of integrated marketing campaigns across in-person and virtual formats.
  • Ensure event websites are effectively deployed and maintained using Eurasia Group's event marketing platform.
  • Collaborate with Communications to align messaging across earned, owned, and partner channels.
• Branding and Creative Direction
  • Provide strategic oversight of event branding and creative direction, ensuring consistency across onsite, digital, and promotional assets.
  • Partner with design teams to deliver high-quality event materials, including slides, printed collateral, and digital assets.
  • Support the development of marketing materials such as pitch decks and sponsor-facing content.
• Press and Media Strategy
  • Work with the Communications team to define and execute media strategies for Eurasia Group's events, including the identification and management of media partners.
  • Collaborate with event sponsors and partners to align on press engagement and visibility opportunities.
• Data, Analytics and Performance Optimization
  • Oversee the collection and analysis of event performance data, including registration trends, attendance, and audience engagement.
  • Translate insights into actionable recommendations for both internal teams and clients, refining audience targeting and campaign performance.
  • Present post-event reporting and strategic recommendations to clients and senior stakeholders.
  • Ensure the effective management and growth of Eurasia Group's attendee database, maintaining high-quality data on senior stakeholders.

Qualifications

• 5 to 8 years of experience in event marketing, audience development, client advisory, or strategic communications, ideally within a global, policy, or advisory environment.
• Demonstrated experience working directly with senior clients, with the ability to translate business objectives into marketing and audience strategies.
• Proven ability to present to and influence demanding stakeholders, including C-suite executives, policymakers, and institutional partners.
• Strong strategic and analytical capabilities, with experience using data to inform decision-making and communicate performance clearly.
• Exceptional written and verbal communication skills, with experience crafting and delivering executive-level presentations and updates.
• Proven ability to lead cross-functional initiatives and manage teams across marketing, communications, and analytics.
• Experience managing complex, high-profile events or convenings.
• Bachelor's degree required, advanced degree preferred.

Key Performance Indicators

• Client satisfaction and retention, including quality of strategic advisory and communication.
• Growth and quality of target audience segments, including public sector, multilateral, and C-suite audiences.
• Event registration and attendance against targets.
• Effectiveness of marketing campaigns and audience engagement metrics.
• Strength of marketing partnerships and media outcomes.
• Clarity, quality, and impact of reporting and client presentations.