At a Glance
- Tasks: Lead the go-to-market strategy for digital assets, engaging with compliance and legal leaders.
- Company: Join a fast-growing AI startup transforming finance with innovative digital asset solutions.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Be part of an elite team backed by top VCs, influencing company trajectory.
- Why this job: Shape the future of finance by earning trust and driving revenue in a dynamic environment.
- Qualifications: Sales experience in compliance or regulatory fields, with strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
A commercial role owning go-to-market for Eunice's digital assets product, sold to compliance and legal leaders at regulated institutions.
Location: London (Hybrid - 2 days/week) or Remote | Permanent
What we're building: AI in finance has reached an inflection point. Models can analyse markets with superhuman speed, but they stop short of taking responsibility. We're building the company that closes that gap. Eunice is a vertical AI platform for alternative assets. We started with digital assets (working with Coinbase, Crypto.com, Copper.co, FalconX) and are now expanding into private markets. We don't just deliver analysis, we deliver decisions institutions can defend: traceable, evidence-backed, accountable. Backed by $8M from Moonfire, Speedinvest, Openspace Capital, and Locus Ventures. Named to Sifted's 2026 Top 100 fastest-growing UK startups. In five years, every financial institution will run on agents that don't just analyse, but act with accountability. If that excites you, come build it with us.
The role: You'll own how Eunice goes to market on the digital assets side - from first conversation to signing contract. This is a growth sales role, but for a compliance product sold to regulated institutions, so credibility matters as much as hustle. You'll sell to compliance, legal, and risk leaders at exchanges, custodians, and trading firms, which is why we want someone who has lived in that world, not just sold into it. This is roughly 50% owning and closing the pipeline, and 50% shaping our GTM motion - messaging, positioning, and the regulatory narrative that wins trust with buyers who are paid to be sceptical.
What you'll do:
- Own the full sales cycle for digital asset clients - prospecting, qualification, demos, commercial negotiation, and close.
- Translate Eunice's compliance capabilities (due diligence, risk monitoring, MiCA and SEC/CFTC workflows) into business value for compliance, legal, and risk buyers.
- Act as a credible voice on the regulatory landscape in client conversations - you can speak the buyer's language because you've worked in it.
- Partner with founders and product on positioning, pricing, and which segments and jurisdictions to prioritise next.
- Feed the front line back into the roadmap - what's blocking deals, what buyers actually need, where we win and lose.
What we're looking for:
Required:
- At least 1 year of quota‑carrying or growth sales experience, with a track record of closing and expanding accounts - ideally for a compliance, regulatory, or otherwise trust‑heavy product.
- A legal, compliance, or regulatory background, or deep first‑hand exposure to it - you understand how compliance and risk teams think, buy, and get approval internally.
- Strong commercial instincts paired with genuine subject‑matter credibility - you can hold your own with a Head of Compliance and still drive a deal forward.
- Exceptional written and verbal communication: you can explain complex regulation clearly to technical, legal, and business audiences.
- Comfortable with ambiguity and fast iteration - you find practical paths to revenue, not just reasons something is hard.
Bonus points:
- Existing network among exchanges, custodians, brokers, or trading firms in digital assets.
- Experience selling into compliance, legal, or risk functions specifically.
Not required:
- Coding or technical background.
- A traditional pure‑sales CV - we care more about credibility plus closing ability than a perfectly linear sales path.
Why this role matters:
Most sales roles ask you to push a product. This one asks you to earn the trust of buyers whose job is to manage risk - and then turn that trust into revenue. You'll be the commercial engine for our digital assets business and have real influence over how we expand, who we sell to, and how we tell our story in a market where credibility is everything.
Why join now:
- Real traction, real customers: Coinbase, Crypto.com, Copper.co, and FalconX already trust us with production workflows.
- Founding‑team impact: you'll shape GTM, pricing, and company trajectory.
- Elite, execution‑focused team – research‑heavy, tech‑forward, built by repeat founders: High autonomy, steep learning curve – career‑defining scope in a tight, fast‑moving environment.
- Backed and scaling – $8M from top VCs; named Sifted 100 fastest‑growing startup.
- Visa sponsorship: Available.
Apply for this role.
GTM Lead, Digital Assets employer: Eunice
Eunice is an exceptional employer, offering a dynamic and innovative work environment in the heart of London, with the flexibility of hybrid or remote work options. As a rapidly growing startup backed by top-tier investors, we provide our employees with unique opportunities for professional growth and influence, allowing you to shape the future of digital assets while working alongside an elite team of industry experts. Join us to be part of a mission-driven company that values credibility, autonomy, and impactful contributions in the evolving landscape of AI in finance.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Lead, Digital Assets
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Eunice. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace GTM Lead, Digital Assets
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Eunice.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Eunice's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Eunice
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Eunice.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Eunice will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Eunice employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
