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- Tasks: Lead lifecycle marketing campaigns to enhance patient engagement and retention.
- Company: Eucalyptus, a mission-driven company focused on long-term health solutions.
- Benefits: Hybrid work model, wellness allowance, private health insurance, and professional development opportunities.
- Why this job: Make a real impact on patient experiences in the health and wellness sector.
- Qualifications: 4+ years in CRM/lifecycle marketing with strong data-driven skills.
- Other info: Join a fast-paced, innovative team dedicated to improving health outcomes.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About Eucalyptus
We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re building a better long‑term care ecosystem, with Juniper – the world’s largest weight‑management programme that combines GLP‑1 medication with personalised nutrition, movement support and clinician‑led care.
Growth Story
- 130% YoY revenue growth, $100 M+ raised from investors including BOND and Airtree.
- Over 100 k monthly active patients in Juniper.
- UK patient base expanded from 4 k to ~40 k; received NICE endorsement for NHS services.
- Tailored Juniper to over 5 k patients in Germany and Japan.
About The Role
We’re seeking a Senior CRM Manager to lead Juniper’s lifecycle and retention strategy. In this role, you’ll create engaging, data‑driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Juniper and perceive the value we provide.
Responsibilities
- Develop and execute lifecycle marketing campaigns across email, push, SMS and in‑app messaging.
- Personalise communications for specific cohorts and stages using data and insights.
- Create high‑quality, impact‑focused content on nutrition, weight loss and health.
- Design innovative campaigns such as automated onboarding flows, retention touchpoints and reactivation strategies.
- Collaborate cross‑functionally with marketing, product and analytics teams to align initiatives with business goals and patient needs.
- Continuously test and optimise campaigns through A/B testing, learning and improvement.
- Track and report on key engagement and retention metrics to measure impact and inform future strategies.
Qualifications
- At least 4 years of experience in lifecycle marketing, CRM within fast‑paced or startup environments.
- Proficiency with marketing automation tools (Klaviyo, Customer.io, Braze) and analytics platforms (Tableau, Mixpanel, Metabase).
- Data‑driven mindset, comfortable using insights to identify gaps and optimisation opportunities; experience running A/B tests.
- Strong written communication skills and empathy in content creation.
- Passionate about patient experience and problem‑solving, with a demonstrated interest in health and wellness.
- Highly organised, independent and collaborative within a team.
- Thrives in a fast‑paced environment, excited by creative problem‑solving and innovation.
Benefits
- Hybrid work model – 3 days per week in our Old Street office.
- Annual development budget and 3 days of professional development leave.
- Monthly wellness allowance and private health insurance.
- 25 days holiday.
Senior CRM Manager, UK in London employer: Eucalyptus
Contact Detail:
Eucalyptus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager, UK in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Senior CRM Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous lifecycle marketing campaigns. We want to see how you’ve driven engagement and retention – it’s all about proving your impact!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM strategies. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your experience effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our mission at Eucalyptus.
We think you need these skills to ace Senior CRM Manager, UK in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in lifecycle marketing and CRM. We want to see how your skills align with our mission at Eucalyptus, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills: Since we’re all about data-driven decisions, include specific examples of how you've used analytics tools to optimise campaigns. Mention any A/B testing you've done and the impact it had – we love seeing numbers that tell a story!
Be Creative in Your Content: As a Senior CRM Manager, you’ll need to create engaging content. Share examples of innovative campaigns you've designed or executed. We’re looking for creativity, so let your personality shine through in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Eucalyptus!
How to prepare for a job interview at Eucalyptus
✨Know Your CRM Tools
Make sure you’re well-versed in the marketing automation tools mentioned in the job description, like Klaviyo and Braze. Be ready to discuss how you've used these platforms in your previous roles to create successful campaigns.
✨Showcase Your Data Skills
Prepare examples of how you've used data to drive decisions in your past roles. Discuss specific A/B tests you've run and the insights gained from them. This will demonstrate your data-driven mindset and ability to optimise campaigns.
✨Understand Patient Experience
Since this role is all about enhancing patient experience, think about how you can relate your previous work to improving customer journeys. Share stories that highlight your empathy and problem-solving skills in a health or wellness context.
✨Collaborate and Communicate
Be ready to talk about your experience working cross-functionally with teams like marketing and analytics. Highlight any collaborative projects you've been part of and how you ensured alignment with business goals. Strong communication skills are key!
