At a Glance
- Tasks: Lead and scale paid social strategies, focusing on Meta for customer acquisition.
- Company: Join Eucalyptus, a fast-growing digital healthcare platform transforming long-term care.
- Benefits: Enjoy ownership of projects, career acceleration, and the chance to make a real impact.
- Other info: Dynamic environment with opportunities for creativity and innovation.
- Why this job: Be part of a mission-driven team redefining preventive healthcare and improving patient outcomes.
- Qualifications: 4+ years in performance marketing with expertise in Meta Ads Manager.
The predicted salary is between 60000 - 80000 £ per year.
About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global.
- Supported over 350k patients living with obesity across our 5 markets.
- Received selective NICE endorsement to provide services to the NHS.
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
About the role
We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth. You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best-in-class Meta growth engine in a fast-moving digital healthcare environment.
What you'll do:
- Own the paid growth strategy for the UK market with a strong focus on Meta advertising.
- Manage and optimise 7 figure monthly media budgets.
- Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences.
- Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages.
- Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results.
- Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities.
- Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities.
- Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value.
- Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space.
About you:
- 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager.
- Proven experience managing and scaling large paid social budgets with clear commercial accountability.
- Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation.
- Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention.
- Comfortable analysing data, identifying insights, and making fast, commercially driven decisions.
- Experience in D2C, consumer, subscription, or digital health businesses is highly desirable.
- Familiar with UK consumer behaviour and performance marketing best practices within the UK market.
- Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action.
- Excellent communication and stakeholder management skills.
Why join Eucalyptus?
Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care. Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.
What makes joining Eucalyptus unique:
- High-growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics.
- Meaningful impact – Your work will directly influence patient outcomes and business growth.
- Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy.
- Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment.
- Mission-driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long-term health outcomes.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Paid Social Lead in London employer: Eucalyptus
Eucalyptus is an exceptional employer, offering a dynamic and mission-driven work environment where your contributions directly impact patient outcomes and business growth. With a strong focus on career acceleration, you'll have the autonomy to innovate within a high-growth digital healthcare platform, all while collaborating with talented teams dedicated to redefining preventive care. Join us in making a meaningful difference in the lives of millions as we expand our reach across global markets.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Lead in London
✨Tip Number 1
Get to know the company inside out! Research Eucalyptus and its mission to make good health last a lifetime. Understanding their values and goals will help you tailor your approach during interviews and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, join relevant groups, and engage in conversations about digital healthcare and performance marketing. This can give you insider insights and potentially lead to referrals, which can be a game-changer in landing that role.
✨Tip Number 3
Prepare for the interview by practising common questions related to paid social strategies and creative testing. Use real examples from your past experiences to demonstrate your expertise in managing large budgets and driving customer acquisition. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows that you’re proactive and serious about joining the Eucalyptus team. Let’s get you that Paid Social Lead position!
We think you need these skills to ace Paid Social Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with paid social marketing, especially on Meta. We want to see how your skills align with our mission at Eucalyptus!
Showcase Your Achievements:Don’t just list your responsibilities; share specific results you've achieved in previous roles. Numbers speak volumes, so if you’ve managed large budgets or driven significant growth, let us know!
Be Creative:Since this role is all about creative testing and optimisation, feel free to showcase your creative side in your application. Maybe include a brief example of a successful campaign you led or an innovative idea you implemented.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands quickly. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Eucalyptus
✨Know Your Meta Inside Out
As a Paid Social Lead, you'll be focusing heavily on Meta advertising. Make sure you brush up on the latest features, algorithm changes, and best practices for the platform. Familiarise yourself with case studies or successful campaigns that have driven customer acquisition in the healthcare sector.
✨Showcase Your Creative Testing Skills
Eucalyptus values a creative-first testing culture. Prepare to discuss your past experiences with creative ideation and how you've successfully tested and optimised ad creatives. Bring examples of campaigns where your creative strategies led to significant performance improvements.
✨Be Data-Driven
You'll need to analyse campaign performance and translate data into actionable insights. Brush up on your analytical skills and be ready to discuss specific metrics you've used to measure success in previous roles. Highlight how you've made fast, commercially driven decisions based on data.
✨Understand the UK Market
Since this role is focused on the UK market, it's crucial to demonstrate your understanding of UK consumer behaviour and performance marketing trends. Research recent developments in the digital health space and be prepared to discuss how these could impact Eucalyptus's growth strategy.
