CRM Executive in London

More than 1 billion people globally live with obesity, a significant leading indicator of many preventable chronic diseases such as diabetes and heart disease. Eucalyptus is the company behind Juniper, one of the world's largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists. Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.

Since launching, we’ve grown fast to support millions of patients. In the last 12 months:

• We grew the size of our patient base by 10x in the UK.
• Received selective NICE endorsement for our holistic approach to obesity management.
• Grew our team from 50 to 200.

Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe, Uber and Airbnb.

In 2025, we are charting the path to support hundreds of thousands of patients while launching into new conditions, demographics, and geographies as we move towards our vision of creating a preventive healthcare ecosystem. We’re building the world’s largest international digital healthcare company. This will be highly challenging, very rewarding and the adventure of a lifetime, working with the best operators you will ever encounter.

About the role: We’re looking for a CRM Executive to help shape how patients experience Juniper through every email, SMS and digital touchpoint. Juniper is on a mission to make healthcare feel human again - empowering women to take control of their health through empathy, science and design. As part of our growing CRM team, you’ll play a key role in delivering personalised, emotionally intelligent campaigns that support women on their health journey.

Working closely with our Senior CRM Manager, brand and medical teams, you’ll execute, optimise and scale data-driven lifecycle marketing that inspires confidence, builds connection, and drives retention.

Responsibilities: This isn’t about sending generic campaigns or chasing vanity metrics - it’s about helping women feel informed, motivated and proud of their progress. In short, this role includes:

• Executing CRM campaigns across email, SMS and other owned channels (using Customer i.o or similar ESPs).
• Developing segmentation strategies to deliver personalised, behaviour-based content throughout the patient journey.
• Owning and optimising automated flows (Onboarding, Follow-up and Winback etc.) to improve engagement and adherence.
• Collaborating with creative, brand and medical teams to ensure clarity, empathy and consistency across every message.
• Conducting A/B testing to optimise open, click-through and conversion performance.
• Managing weekly CRM reporting and analytics, highlighting insights and opportunities to improve patient experience and outcomes.
• Maintaining database hygiene and compliance with GDPR and other privacy regulations.
• Exploring and implementing new CRM technologies and AI tools to enhance workflow, creative ideation and personalisation.
• Supporting design direction and content creation by inputting copy and assets into CRM templates (Figma familiarity is a plus).

What We’re Looking For:

• 3+ years’ experience in CRM, lifecycle or retention marketing, ideally in a DTC or healthcare brand.
• Hands-on experience with Customer i.o, Braze, Iterable or similar ESPs.
• Strong understanding of segmentation, automation and campaign performance metrics.
• Analytical mindset with proficiency in Google Analytics, Looker or similar tools.
• Familiarity with Figma or equivalent design tools.
• Proactive in using AI tools to streamline copywriting and creative workflows while maintaining brand tone.
• High attention to detail and a passion for clean, human-centred communication.
• Understanding of GDPR and best practices in email marketing.
• Collaborative, curious and eager to learn from cross-functional teams.

So, why join Eucalyptus? Make real impact, fast — We build in the open together, which helps us learn and iterate more quickly to deliver high-quality outcomes faster than anyone else. Helping impact patients' lives for the better from the moment you join Euc. You’ll be supported to accelerate your career — Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential. You’ll work with others who are incredibly passionate about what they do — Our talent bar is high, and our work ethic is strong. You’ll get to stretch yourself every day, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.

We also offer a range of benefits including:

• Own stake in the business with our employee options program.
• Newly opened HQ in vibrant Old Street, designed for focus and collaboration.
• A flexible hybrid setup: 3 days a week in our Old Street office.
• A monthly wellness allowance, for you to spend on whatever wellness means to you.
• A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself.
• 25 days holiday + bank holidays with an enhanced parental leave policy.
• A fun office with regular socials including after-school sport, clubs, cycle kick-offs, and seasonal parties.
• Your own MacBook and more!

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.