Founding Growth Lead - New Brand

We’re making good health last a lifetime. More than 1 billion people globally live with obesity, a major leading indicator of many preventable chronic diseases such as diabetes and heart disease. Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists. Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times. Since launching, we’ve grown fast to support millions of patients.

In the last 12 months:

• We grew the size of our patient base by 10x in the UK.
• Received selective NICE endorsement for our holistic approach to obesity management.
• Grew our team from 50 to 200.
• Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors.

What’s next? In 2025, we are charting the path to support hundreds of thousands of patients while launching into new conditions, demographics, and geographies as we move towards our vision of creating a preventive healthcare ecosystem. We’re building the world’s largest international digital healthcare company. This will be highly challenging and very rewarding, as well as the adventure of a lifetime, working with the best operators you will ever encounter.

About The Role: We’re building a bold new brand to transform how people in the UK access and experience healthcare, from diagnosis to treatment. Sitting at the intersection of clinical care, digital experience, and behaviour change, we’re looking for an entrepreneurial, mission-driven Founding Growth Marketing Lead to drive growth across every touchpoint. This is a high-impact, high-ownership role. As part of the founding team, you’ll lead customer acquisition, build a scalable marketing engine, and shape how our brand shows up—from first impression to conversion.

What You’ll Do:

• Lead our growth strategy. Connect GTM, brand, performance, and owned channels and partnerships to deliver high growth across new offerings.
• Run and scale paid channels. Lead performance marketing across search, social, and affiliate—testing fast and doubling down on what works.
• Optimise the full funnel. Improve conversion, LTV, and ROI across landing pages, onboarding, and retention loops.
• Build the growth engine. Establish systems for tracking, attribution, campaign ops, and analytics to support scale.
• Lead cross-functional execution. Collaborate with product, design, and content to deliver bold, high-converting creative—and grow a best-in-class team.

About You:

• Full-funnel growth expertise: You bring 7+ years of experience across growth, performance, or digital marketing—ideally in a high-growth startup or direct-to-consumer environment.
• Paid media operator with strong channel depth: You’ve scaled performance channels like Meta, Google, and TikTok, and know how to balance efficiency with long-term brand and business growth.
• Obsessed with optimisation: You’ve owned the full funnel, from landing page conversion and onboarding flows to CRM and reactivation.
• Creative and commercially minded: You can brief, shape, and sharpen creative that converts.
• Data-savvy and outcome-driven: You’re fluent in marketing analytics, attribution models, and cohort data.

• You thrive in ambiguity and move fast: You’re energised by the unknown, not paralysed by it.
• You act like an owner: You take full responsibility for results, care deeply about the quality of your work, and hold yourself to a high standard.
• You balance precision and pace: You know when to optimise for speed and when to zoom in on the details.
• Relentlessly curious and always learning: You seek out patterns, dive into the why, and iterate fast.

Why This Role Is Exciting:

• Build the growth engine of a category-defining brand - your work will directly shape how fast and far we scale.
• See your impact in real time - on patient lives, business metrics, and brand momentum.
• Join a founding team with big ambition and move at startup speed - perfect for accelerating your career.

So, why join Eucalyptus? Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Eucalyptus. You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential. You’ll work with others who are incredibly passionate about what they do.

We also offer a range of benefits including:

• Your own stake in the business with our employee options program.
• A monthly wellness allowance, for you to spend on whatever wellness means to you.
• A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself.
• 25 days holiday + bank holidays with an enhanced parental leave policy.
• A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties.
• Your own MacBook and more!

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.