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- Tasks: Lead brand strategy and creative direction to launch innovative health products.
- Company: Join Eucalyptus, a pioneering digital healthcare company transforming patient care.
- Benefits: Flexible hybrid work, competitive salary, wellness allowance, and professional development support.
- Why this job: Make a real impact on women's health while shaping compelling brand narratives.
- Qualifications: 7-10+ years in brand strategy or product marketing with a creative background.
- Other info: Collaborate with a motivated team in a vibrant office culture.
The predicted salary is between 36000 - 60000 £ per year.
About the role (What you’ll be doing)
This role blends brand strategy, creative direction, and proposition development. You’ll work at the intersection of marketing, product, and the wider business, shaping how our emerging verticals are positioned and brought to market.
In this role, you will…
- Craft the story: Build the unifying Juniper narrative: a brand architecture that ties weight, diagnostics, curated commerce, and new conditions into one compelling story.
- Develop the emotionally resonant angle for each new product line: what it means, why it matters, and how it helps women feel understood.
- Shape the propositions: Translate insight (patient research, clinical signals, usage patterns) into clear value propositions, bundles, and membership concepts that drive adoption.
- Design and test new vertical propositions: positioning, messaging, naming, creative hooks.
- Bring ideas to life across touchpoints: Partner with product, CRM, and design, and growth to embed propositions across journeys, ensuring patients experience them as part of care, not clutter. Guide the creative direction for campaigns, landing pages, in-product surfaces, and lifecycle messaging.
About you (Who you are)
You enjoy working in fast-moving environments, take ownership seriously, and bring clarity where things are still being figured out. Above all, you’re motivated by impact — not just launching work, but seeing it land, perform, and evolve.
You’ll excel in this role if you…
- Have 7–10+ years in brand strategy, creative strategy, proposition design, product marketing, or a related hybrid role.
- Can turn complex problems into simple, compelling storytelling.
- Know how to build from 0→1: proposition, positioning, naming, creative direction.
- Are equally comfortable in creative ideation and rigorous strategic thinking.
- Can work cross-functional with product, design, CRM, clinical teams.
- Enjoy owning the big picture but aren’t afraid to write the actual line or sketch the first wire.
- Thrive in ambiguous, fast-paced environments where you get to define the playbook, not follow it.
- Care deeply about building brands that make people feel understood, supported, empowered.
- Have experience in women’s health, wellness, or consumer health.
- Have shaped or launched connected product ecosystems.
- Bring a creative background (copywriting, brand design, creative strategy).
Why join Eucalyptus?
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare. Here’s what makes joining Euc unique:
- What’s next: Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
- Build something world-changing: We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
- Make real impact: You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
- Accelerate your growth: You will have high ownership, continuous feedback, and dedicated development support.
- Join a motivated team: You will collaborate with talented peers to solve complex clinical and operational problems at scale.
What’s ahead in the UK
- Be an owner: Your own stake in the business with our employee options program.
- Invest in your growth: Annual development budget plus 3 days of professional development leave.
- Work flexibly: Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration.
- Support your well-being: Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you.
- Take time off: 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year.
- Join a connected team: A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
Go-to-Market (GTM) Lead in England employer: Eucalyptus
Contact Detail:
Eucalyptus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-to-Market (GTM) Lead in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Eucalyptus. A friendly chat can open doors and give you insights that might just help you land that GTM Lead role.
✨Tip Number 2
Show off your storytelling skills! Prepare a few examples of how you've crafted compelling narratives in your past roles. This will demonstrate your ability to shape the unifying Juniper narrative they’re looking for.
✨Tip Number 3
Be ready to discuss your creative process! They want someone who can blend strategic thinking with creative ideation, so come prepared with ideas on how you’d approach their product positioning and messaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Eucalyptus.
We think you need these skills to ace Go-to-Market (GTM) Lead in England
Some tips for your application 🫡
Craft Your Story: Just like in the role, your application should tell a compelling story about you. Highlight your experiences and how they connect to the Go-to-Market strategy. Make it personal and relatable!
Showcase Your Creativity: Don’t shy away from showing off your creative side! Whether it's through your CV design or the way you articulate your experiences, let your personality shine through. We love seeing unique approaches!
Be Clear and Concise: While we appreciate creativity, clarity is key. Make sure your application is easy to read and gets straight to the point. Use bullet points if needed to highlight your achievements and skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Eucalyptus
✨Craft Your Narrative
Before the interview, think about how you can weave your personal story into the role. Reflect on your past experiences in brand strategy and creative direction, and prepare to articulate how these have shaped your understanding of positioning and storytelling.
✨Know Your Propositions
Familiarise yourself with the company's products and their unique value propositions. Be ready to discuss how you would translate insights into compelling narratives that resonate emotionally with the target audience, especially in women's health.
✨Showcase Cross-Functional Collaboration
Prepare examples of how you've successfully worked with diverse teams in the past. Highlight your ability to partner with product, design, and marketing teams to bring ideas to life, ensuring a seamless experience for users.
✨Embrace Ambiguity
Demonstrate your comfort with fast-paced and ambiguous environments. Share instances where you've taken ownership and clarity in situations that were still being figured out, showcasing your proactive approach to problem-solving.
