CRM Lead (Lifecycle), UK

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About Eucalyptus

We’re making good health last a lifetime. More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease. Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists. Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper. Since launching, we’ve grown fast to support millions of patients.

In the UK we grew from 5,000 to ~30,000 patients, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 45 to 165. Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors.

What’s next? Since reaching over 60,000 patients globally through our weight management program, our goal in 2025 is to extend access to our core treatment program to over 100,000 patients, whilst launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

About The Work

We’re seeking a CRM Manager to take the lead in shaping Juniper’s lifecycle and retention strategy. In this role, you’ll create engaging, data-driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Juniper and perceive the value we provide. Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence.

As we expand our range of services and build an ecosystem focused on delivering long-term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication. This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Juniper’s patient-first ethos.

About The Role (What You’ll Be Doing)

• Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging).
• Using data and insights to personalise communications for specific cohorts and stages in the patient journey.
• Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients.
• Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs.
• Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
• Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.

About You (Who Are We Looking For)

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
• Confident using technology, with proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (e.g. Tableau, Mixpanel, Metabase).
• Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests.
• Strong written communication skills, with a knack for creating engaging and empathetic content.
• Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness.
• Highly organised, independent, and able to collaborate effectively within a team.
• Thrives in a fast-paced environment, excited by creative problem-solving and innovation.

So, why join Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong.
• You’ll get to stretch yourself every day, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including your own stake in the business with our employee options program, a monthly wellness allowance, a yearly personal development budget, 25 days holiday + bank holidays with an enhanced parental leave policy, and more!

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.