CRM Executive

More than 1 billion people globally live with obesity, a significant leading indicator of many preventable chronic diseases such as diabetes and heart disease. Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists. Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.

Since launching, we’ve grown fast to support millions of patients. In the last 12 months, we grew the size of our patient base by 10x in the UK, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 50 to 200. Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors.

We’re looking for a CRM Executive to help shape how patients experience Juniper through every email, SMS and digital touchpoint. As part of our growing CRM team, you’ll play a key role in delivering personalised, emotionally intelligent campaigns that support women on their health journey. Working closely with our Senior CRM Manager, brand and medical teams, you’ll execute, optimise and scale data-driven lifecycle marketing that inspires confidence, builds connection, and drives retention.

Responsibilities

• Executing CRM campaigns across email, SMS and other owned channels (using Customer i.o or similar ESPs)
• Developing segmentation strategies to deliver personalised, behaviour-based content throughout the patient journey
• Owning and optimising automated flows (Onboarding, Follow-up and Winback etc.) to improve engagement and adherence
• Collaborating with creative, brand and medical teams to ensure clarity, empathy and consistency across every message
• Conducting A/B testing to optimise open, click-through and conversion performance
• Managing weekly CRM reporting and analytics, highlighting insights and opportunities to improve patient experience and outcomes
• Maintaining database hygiene and compliance with GDPR and other privacy regulations
• Exploring and implementing new CRM technologies and AI tools to enhance workflow, creative ideation and personalisation
• Supporting design direction and content creation by inputting copy and assets into CRM templates (Figma familiarity is a plus)

What We’re Looking For

• 3+ years’ experience in CRM, lifecycle or retention marketing, ideally in a DTC or healthcare brand
• Hands-on experience with Customer i.o, Braze, Iterable or similar ESPs
• Strong understanding of segmentation, automation and campaign performance metrics
• Analytical mindset with proficiency in Google Analytics, Looker or similar tools
• Familiarity with Figma or equivalent design tools
• Proactive in using AI tools to streamline copywriting and creative workflows while maintaining brand tone
• High attention to detail and a passion for clean, human-centred communication
• Understanding of GDPR and best practices in email marketing
• Collaborative, curious and eager to learn from cross-functional teams

So, why join Eucalyptus?

• Make real impact, fast— We build in the open together, which helps us learn and iterate more quickly to deliver high-quality outcomes faster than anyone else.
• You’ll be supported to accelerate your career— Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up.
• You’ll work with others who are incredibly passionate about what they do— Our talent bar is high, and our work ethic is strong.
• We also offer a range of benefits including: Own stake in the business with our employee options program, newly opened HQ in vibrant Old Street, designed for focus and collaboration, a flexible hybrid setup, a monthly wellness allowance, a yearly personal development budget and 3 extra days of leave, 25 days holiday + bank holidays with an enhanced parental leave policy, a fun office with regular socials.