Creative Strategist

We’re making good health last a lifetime. More than 1 billion people globally live with obesity, a major leading indicator of many preventable chronic diseases such as diabetes and heart disease. Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists. Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times. Since launching, we’ve grown fast to support millions of patients.

In the last 12 months:

• We grew the size of our patient base by 10x in the UK.
• Received selective NICE endorsement for our holistic approach to obesity management.
• Grew our team from 50 to 200.
• Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors.

What’s next? In 2025, we are charting the path to support hundreds of thousands of patients while launching into new conditions, demographics, and geographies as we move towards our vision of creating a preventive healthcare ecosystem. We’re building the world’s largest international digital healthcare company. This will be highly challenging and very rewarding, as well the adventure of a lifetime, working with the best operators you will ever encounter. If that gets you excited, let’s talk!

About The Role: We’re building a bold new brand to transform how people in the UK access and experience healthcare, from diagnosis to treatment. Sitting at the intersection of clinical care, digital experience, and behaviour change, we’re looking for an entrepreneurial, mission-driven Founding Growth Marketing Lead to drive growth across every touchpoint. This is a high-impact, high-ownership role. As part of the founding team, you’ll lead customer acquisition, build a scalable marketing engine, and shape how our brand shows up—from first impression to conversion.

What You’ll Do:

• Lead our growth strategy.
• Run and scale paid channels.
• Optimise the full funnel.
• Build the growth engine.
• Lead cross-functional execution.

About You: Skills & Experience

• Full-funnel growth expertise: You bring 7+ years of experience across growth, performance, or digital marketing—ideally in a high-growth startup or direct-to-consumer environment.
• Paid media operator with strong channel depth: You've scaled performance channels like Meta, Google, and TikTok.
• Obsessed with optimisation: You’ve owned the full funnel, from landing page conversion and onboarding flows to CRM and reactivation.
• Creative and commercially minded: You can brief, shape, and sharpen creative that converts.
• Data-savvy and outcome-driven: You’re fluent in marketing analytics, attribution models, and cohort data.

Nice to have - Builder of growth engines: You've played a key role in building or maturing growth functions.

Behaviours & Attitudes:

• You thrive in ambiguity and move fast.
• You act like an owner.
• You balance precision and pace.
• Relentlessly curious and always learning.

Why This Role Is Exciting:

• Build the growth engine of a category-defining brand.
• See your impact in real time.
• Join a founding team with big ambition and move at startup speed.

So, why join Eucalyptus?

• Make real impact, fast.
• You’ll be supported to accelerate your career.
• You’ll work with others who are incredibly passionate about what they do.
• We also offer a range of benefits including your own stake in the business, a monthly wellness allowance, a yearly personal development budget, 25 days holiday + bank holidays, and more!

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.