At a Glance
- Tasks: Drive conversion optimisation through A/B testing and user journey enhancements.
- Company: Join Eucalyptus, a fast-growing health tech company transforming weight management.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and contribute to innovative health solutions.
- Why this job: Make a real impact on health outcomes while working in a dynamic environment.
- Qualifications: 3-4 years of experience in conversion rate optimisation and A/B testing.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Conversion Rate Manager, Germany role at Eucalyptus
About Eucalyptus
We’re making good health last life a lifetime. More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.
Eucalyptus is the company behind “Juniper,” one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.
Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.
Since launching, we’ve grown fast to support millions of patients. In 2024 alone…
- Globally, grew revenue by >120% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb
- Grew to over 100,000 monthly active patients globally across our weight management program
- Grew from 5,000 to ~40,000 patients in the UK alone, and received selective NICE endorsement to provide service to the NHS
- 5x’d our German patient base in 2025 alone
About The Role (What You’ll Be Doing)
We are seeking an exceptional Conversion Optimisation Manager to support our growth in Germany. You will be responsible for the continued optimisation of our quiz buyflow, our landing pages as well as our lifecycle management (email campaigns).
- Own and execute a robust experimentation strategy across web and app, designing and running A/B and multivariate tests to improve conversion rates and user journeys.
- Champion a data-driven culture of continuous testing and learning, collaborating across departments to embed experimentation into product and marketing workflows.
- Leverage tools like Dynamic Yield, FullStory, Hotjar, and Zoovu to uncover user behavior insights, drive personalization, and optimize content strategies.
- Manage the full experimentation lifecycle — from research and hypothesis creation to implementation and post-test analysis — ensuring clear communication of results and actionable insights.
- Collaborate with cross-functional stakeholders, including product, engineering, design, and marketing, to align on testing priorities and ensure seamless execution.
Requirements
About You (Who We’re Looking For)
- Proven hands-on experience of 3-4 years+ designing, running, and analyzing A/B tests across key customer touchpoints — including landing pages, checkout/buyflows, and email campaigns.
- Strong understanding of conversion rate optimization (CRO) principles and how to apply them in a structured experimentation framework.
- Comfortable working with experimentation and analytics tools (e.g. Dynamic Yield, Optimizely, Google Optimize, Braze, or similar).
- Ability to form data-driven hypotheses, define success metrics, and clearly communicate test results and recommendations to stakeholders.
- Experience working cross-functionally with teams like product, design, engineering, and marketing to deliver test ideas and implement findings.
- Attention to detail, curiosity, and a growth mindset — always looking for ways to improve the user journey and drive better outcomes.
- Experience in D2C, consumer, or subscription-based businesses is essential — you understand how to optimize for acquisition, retention, and lifetime value.
- Strong communication skills in English, both written and verbal; able to clearly present ideas, test outcomes, and insights to cross-functional teams.
- A deep understanding of German consumer behavior, with the ability to localize strategies and messaging for maximum impact in the German market.
Great to Have
- Experience in Healthcare, Wellness, Fitness, Weight loss and/or our core audience of women 30+
- Consumer Behaviour or Psychology background
- Previous experience in a start-up / scale-up environment (digital health and/or e-commerce is a plus)
- Bonus: Experience with HTML/CSS or working knowledge of email template structures (e.g. JSON or MJML).
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Project Management and Information Technology
Industries
- Health and Human Services
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Conversion Rate Manager - Germany in City of London employer: Eucalyptus
Eucalyptus is an exceptional employer, dedicated to fostering a culture of innovation and collaboration in the health and wellness sector. With a strong focus on employee growth, we offer robust training and development opportunities, ensuring that our team members thrive in their roles while making a meaningful impact on the lives of millions. Located in Germany, you will be part of a dynamic environment that champions diversity and embraces unique perspectives, all while working towards a common goal of improving health outcomes for our patients.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Manager - Germany in City of London
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We think you need these skills to ace Conversion Rate Manager - Germany in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Eucalyptus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Eucalyptus
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At Eucalyptus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
