Social Account Director, Health, Digital - UK

Key Responsibilities

• Digital & Social Strategy and Content Delivery
• Develop and deliver integrated digital communications strategies for global healthcare clients, with social media at the centre of channel planning.
• Create audience‑first engagement approaches across healthcare professionals, patients, policy and advocacy groups, and other health stakeholders.
• Advise clients on platform selection, content approaches, governance frameworks and measurement methodologies.
• Ensure digital programmes are connected across earned, owned, shared and paid channels.
• Use audience, channel and performance data to optimise programmes and inform future recommendations.
• Drive and take responsibility for final delivery of campaigns or always‑on content programmes according to high standards.
• Deliver best‑in‑class social content across formats from video to static, pushing for quality.
• Healthcare Communications Expertise
• Partner with Health experts to ensure communications remain compliant while maximising engagement opportunities.
• Demonstrate strong knowledge of pharmaceutical and healthcare communications regulations, including experience navigating review processes.
• Understand nuances of global, regional and local market implementation and governance.
• Support the development of programmes that engage healthcare professionals, patients and advocacy communities appropriately and effectively.
• Client Relationship
• Act as a trusted day‑to‑day client lead, ensuring timely delivery of all programmes.
• Lead and deliver digital workstreams across integrated accounts and programmes.
• Present recommendations confidently to both client and internal audiences.
• Identify opportunities to introduce innovative approaches, emerging platforms and new digital capabilities.
• Drive constructive collaboration with clients to deliver projects on time and identify growth opportunities.
• Team Contribution & Development
• Mentor and train junior team members as the account grows.
• Foster collaboration across Health, Digital and Integrated Solutions teams.
• Contribute to knowledge sharing and capability building across the wider business.

Experience & Qualifications

• Significant experience in healthcare communications, digital communications and social media strategy within an agency environment.
• Expertise in healthcare/pharmaceutical digital activation, not just digital marketing.
• Deep expertise in social media and content delivery.
• Strong understanding of pharmaceutical and healthcare communications regulations and approval processes.
• Strong strategic thinking, client management and presentation skills.
• Hands‑on focus on delivery and quality work.

We are dedicated to building a diverse, inclusive, and authentic workplace.

If you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway.

You may be the right candidate for this or other roles.

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