Vice President / Acct Director, Personal Finance

About the role

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

What you’ll do

• Lead day‑to‑day communications programmes for a portfolio of consumer financial services clients.
• Develop and execute proactive media strategies that secure high‑impact coverage across national, consumer, business and trade media.
• Identify compelling news angles from client announcements, research, data and market developments.
• Build strong relationships with personal finance, consumer affairs, business and news journalists.
• Advise senior client stakeholders on media engagement, messaging, issues management and reputation.
• Create integrated campaigns that combine research, thought leadership, content and earned media.
• Translate complex financial products, regulation and market developments into clear, engaging stories.
• Support business development activity, credentials presentations and new business opportunities.
• Mentor and develop junior team members, helping to build a high‑performing and ambitious practice.

What we’re looking for

Essential

• 5‑7+ years’ experience in communications, public relations, journalism or related fields.
• Strong experience across consumer or retail financial services.
• Demonstrable success securing coverage in national, consumer and specialist media.
• Excellent understanding of the UK media landscape, particularly:
  • Personal finance
  • Consumer affairs
  • Business and money pages
  • Broadcast news
  • Financial services trade titles
• Strong understanding of the economic and policy issues affecting UK households, including:
  • Cost of living
  • Savings and investing
  • Mortgages
  • Insurance
  • Pensions
  • Consumer credit
  • Retail banking
• Ability to turn complex regulatory and financial topics into engaging media stories.
• Exceptional written and verbal communication skills.
• Strong client handling experience and confidence working with senior stakeholders.

Desirable

• Experience working with retail banking, investing, fintech, insurance or wealth management brands.
• Existing relationships with leading personal finance and consumer reporters.
• Experience generating coverage across TV, radio and broadcast.
• Familiarity with regulatory developments affecting consumer financial services.
• Experience managing integrated research‑led campaigns.
• NCTJ qualification or journalism background.
• We would particularly love to hear from people who are currently working in a communications agency specialising in financial services.
• In‑house at a financial services, fintech, banking, investing or insurance organisation.
• Personal finance or consumer affairs journalists looking to move into communications.
• Passionate about helping millions of consumers make better financial decisions.
• Excited by the prospect of working with some of the UK’s most recognised and trusted financial brands.

Why join us?

You may be just the right candidate for this or other roles. You will join one of the UK’s leading financial services communications teams, working alongside specialists in banking, investing, pensions, fintech and insurance. You’ll have the opportunity to shape conversations around the issues that matter most to consumers, from financial resilience and retirement planning to innovation in banking, investing and insurance, while working with market‑leading brands and some of the UK’s most influential journalists.

It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected.

We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum.

Since Dan Edelman founded the firm in 1952, we have remained an independent, family‑run business, and our culture is one that brings understanding, collaboration and respect to our work and to each other.

Diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our clients and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration.

Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe.

The relentless pursuit of excellenceThe freedom to be constantly curiousThe courage to do the right thingThe commitment to positively impact society.

We grow our peopleWe invite and celebrate differencesOur reputation is our brandWe’re global, yet localWe offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry.

Our culture is built on trust, innovation and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.

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