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For Companies At a Glance
- Tasks: Craft innovative video campaigns that captivate and drive results.
- Company: Join the world’s #1 health & fitness app on a mission for female health.
- Benefits: Competitive salary, flexible working, paid sabbaticals, and health perks.
- Why this job: Make a real impact in digital health while unleashing your creative potential.
- Qualifications: 2+ years in performance marketing with a strong portfolio of data-driven concepts.
- Other info: Dynamic team culture focused on growth, creativity, and meaningful work.
The predicted salary is between 36000 - 60000 £ per year.
Overview
500M+ downloads. 77M+ monthly users. A decade of building and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health AI-powered, privacy-first, clinically backed to help our users know their body better.
The job
We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed they move people. This isn’t a video editing role it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You’ll sit at the intersection of data, psychology, and storytelling analysing what works, ideating what’s next, and directing others to bring it to life.
Your Experience
- Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
- Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What Success Looks Like
- Growth in video creative's contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
How We Work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You’ll Get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Paid Social Creative Strategist employer: ETTravel
Contact Detail:
ETTravel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Creative Strategist
✨Tip Number 1
Get to know the company inside out! Research Flo's mission, values, and recent projects. This will help you tailor your approach and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral, which can boost your chances of landing that interview.
✨Tip Number 3
Show off your creative flair! Prepare a portfolio that highlights your best work, especially data-driven campaigns. Make sure it’s visually appealing and easy to navigate, as first impressions matter!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Flo team!
We think you need these skills to ace Paid Social Creative Strategist
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn data into compelling stories, so don’t hold back on showing us what you can do.
Highlight Your Data-Driven Success: Make sure to include specific examples of how your creative strategies have led to measurable results in past roles. We love numbers, so if you’ve boosted ROAS or CTR, shout about it! This will help us see the impact you can bring to our team.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with the Paid Social Creative Strategist role. We want to see how you fit into our mission and culture!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team at Flo!
How to prepare for a job interview at ETTravel
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Whether it's ROAS, CTR, or engagement rates, having concrete data to back up your creative strategies will show that you understand the performance side of things.
✨Showcase Your Creative Process
Bring along a portfolio that not only highlights your best work but also explains your thought process behind each piece. Be ready to discuss how you turned insights into compelling creative directions and what impact they had on previous campaigns.
✨Stay Current with Trends
Familiarise yourself with the latest trends in video marketing and AI tools. Being able to discuss how these can be integrated into paid social strategies will demonstrate your curiosity and forward-thinking approach, which is crucial for this role.
✨Communicate Effectively
Practice articulating your ideas clearly and confidently. Since strong communication skills are a must-have, think about how you can translate complex data into simple, engaging narratives that resonate with a global audience.
