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- Tasks: Craft innovative video campaigns that captivate and drive results using data insights.
- Company: Join Flo, the world's #1 health & fitness app, on a mission for female health.
- Benefits: Competitive salary, flexible working, paid sabbaticals, and health perks.
- Why this job: Make a real impact in digital health while unleashing your creative potential.
- Qualifications: 2+ years in performance marketing with a strong portfolio of data-driven concepts.
- Other info: Dynamic team culture focused on growth, creativity, and making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Performance Creative Manager role at ETTravel. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health AI-powered, privacy-first, clinically backed to help our users know their body better.
The job involves looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed; they move people. This isn’t a video editing role; it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.
You’ll sit at the intersection of data, psychology, and storytelling, analysing what works, ideating what’s next, and directing others to bring it to life.
You’ll Be Responsible For:
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Your Experience:
Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What Success Looks Like:
- Growth in video creative's contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
How We Work:
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You’ll Get:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion:
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role; nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Location: London, England, United Kingdom
Performance Creative Manager in London employer: ETTravel
Contact Detail:
ETTravel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Flo or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creative flair! When you get the chance to interview, bring examples of your past work that highlight your ability to turn data into compelling stories. Make sure they see how you can drive results!
✨Tip Number 3
Be ready to discuss trends! Stay updated on the latest in performance marketing and video campaigns. Being able to chat about what's hot right now will show you're not just a candidate, but a passionate expert.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and makes it easier for us to connect with you.
We think you need these skills to ace Performance Creative Manager in London
Some tips for your application 🫡
Show Your Creative Side: When applying for the Performance Creative Manager role, make sure to showcase your creative flair. Include examples of your past work that highlight your ability to turn performance data into engaging video concepts. We want to see how you can capture attention and drive results!
Be Data-Driven: Since this role is all about blending creativity with data, don’t forget to mention your experience with performance metrics. Talk about how you've used insights from CTR, CR, and ROAS to inform your creative strategies. We love candidates who can think analytically!
Craft a Compelling Brief: Your application should reflect your ability to write sharp creative briefs. Make it clear how you translate insights into actionable directions for designers and writers. This will show us that you understand the importance of clear communication in the creative process.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our mission and values!
How to prepare for a job interview at ETTravel
✨Know Your Data
As a Performance Creative Manager, you'll need to demonstrate your ability to analyse performance data. Brush up on key metrics like CTR, CR, and ROAS. Be ready to discuss how you've used data to inform creative strategies in the past.
✨Showcase Your Creative Process
Prepare to talk about your creative process from concept to execution. Bring examples of your work that highlight how you turned insights into compelling campaigns. This will show your potential employer that you can blend creativity with strategic thinking.
✨Understand the Brand
Familiarise yourself with Flo's mission and values. Understand their target audience and what makes their approach unique. This knowledge will help you align your ideas with their brand goals during the interview.
✨Be Ready to Collaborate
Collaboration is key in this role. Think of examples where you've successfully worked with cross-functional teams, such as designers and marketers. Highlight your communication skills and how you ensure everyone is on the same page to drive results.
