At a Glance
- Tasks: Craft innovative video campaigns that captivate audiences and drive results.
- Company: Join a mission-driven team at a leading tech company in London.
- Benefits: Competitive salary, flexible working, and generous leave policies.
- Why this job: Make an impact with your creativity and data-driven insights in a dynamic environment.
- Qualifications: 2+ years in creative strategy or performance marketing with a strong portfolio.
- Other info: Collaborative culture focused on growth, learning, and diversity.
The predicted salary is between 28800 - 43200 ÂŁ per year.
We're looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don't just get noticed, they move people. This isn't a video editing role; it's about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You'll sit at the intersection of data, psychology, and storytelling, analysing what works, ideating what's next, and directing others to bring it to life.
Responsibilities
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Experience â Must Have
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g., Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be handsâon in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
Nice-to-have
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What Success Looks Like
- Growth in video creative's contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
How We Work
We're a missionâled, productâdriven team. We move fast, stay focused and take ownership from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You'll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better outcomes are worth it.
Benefits
- Competitive salary and annual reviews
- Opportunity to participate in Flo's performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, sameâsex and adoptive parents
- Accelerated professional growth through worldâchanging work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5âweek fully paid sabbatical at 5âyear Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, Equity and Inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role, nothing else. We're proud to be an equalâopportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Location: London, England, United Kingdom
Paid Social Creative Strategist in London employer: ETTravel
Contact Detail:
ETTravel Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Paid Social Creative Strategist in London
â¨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that a job description just can't.
â¨Tip Number 2
Show off your creative flair! When you get the chance to meet potential employers, bring along a portfolio that highlights your best work. Make sure it showcases how you've turned data into compelling campaigns that drive results.
â¨Tip Number 3
Be ready to talk numbers! Brush up on your understanding of key performance metrics like CTR and ROAS. Employers love candidates who can not only create but also analyse and optimise their work based on real data.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Social Creative Strategist in London
Some tips for your application đŤĄ
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, weâre looking for someone who can turn data into compelling stories, so donât hold back on your creative concepts.
Be Data-Driven: Since this role is all about performance, make sure to highlight your experience with data analysis. Share specific examples of how you've used insights to drive creative decisions in past campaigns. We love seeing how you connect the dots between data and creativity!
Tailor Your Application: Donât just send a generic application. Tailor your CV and cover letter to reflect the skills and experiences that align with our job description. Show us how your background in performance marketing and creative strategy makes you the perfect fit for our team.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets the attention it deserves. Plus, it shows us youâre serious about joining our mission-driven team!
How to prepare for a job interview at ETTravel
â¨Know Your Data
As a Paid Social Creative Strategist, you'll need to demonstrate your ability to analyse performance data. Brush up on key metrics like CTR, CR, and ROAS before the interview. Be ready to discuss how you've used data to inform creative decisions in past campaigns.
â¨Showcase Your Creative Process
Prepare to talk about your approach to developing strategic creative concepts. Bring examples from your portfolio that highlight your ability to turn insights into compelling briefs. This is your chance to show how you guide the creative process from start to finish.
â¨Stay Current with Trends
Familiarise yourself with the latest cultural trends and emerging AI tools in the creative space. During the interview, share your thoughts on how these trends can influence video campaigns. This shows your curiosity and passion for the industry.
â¨Communicate Clearly
Strong communication skills are essential for this role. Practice articulating your ideas clearly and concisely. Be prepared to explain how you translate complex insights into actionable creative directions for teams, ensuring everyone is aligned towards the same goals.
