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- Tasks: Lead creative strategy and performance for Meta, driving impactful campaigns.
- Company: Join Flo, the world's #1 health & fitness app with a mission for female health.
- Benefits: Competitive salary, flexible working, paid sabbaticals, and health perks.
- Why this job: Make a real impact in digital health while leading a dynamic creative team.
- Qualifications: 5+ years in performance marketing or creative strategy with strong analytical skills.
- Other info: Collaborative culture focused on growth, innovation, and diversity.
The predicted salary is between 76000 - 92000 £ per year.
Flo is the world's #1 health & fitness app on a mission to build a better future for female health. We are looking for a Creative Strategy Lead to drive creative performance across our paid UA channels, with a primary focus on Meta. This is a player-coach role: you will lead and develop a small team of channel-specific Creative Strategists while personally owning creative strategy and performance on Meta.
Responsibilities:
- Owning Meta (app) creative strategy and performance end-to-end, from insight and concept through testing, iteration, and scale.
- Translating performance data (CTR, CVR, ROAS, CAC, engagement) into clear creative insights and hypotheses.
- Defining and evolving creative testing frameworks, formats, and learning agendas.
- Ensuring creative output aligns with brand guardrails while maximising performance impact.
- Leading, coaching, and developing a small team of channel-specific Creative Strategists.
- Setting clear expectations for strategic thinking, analysis quality, and creative craft.
- Partnering closely with Paid UA, Growth, Product, and Brand teams to align creative strategy with business goals.
- Identifying patterns, trends, and creative opportunities across platforms, audiences, and formats.
Your experience:
- 5+ years in performance marketing, creative strategy, or growth roles.
- Proven experience owning creative performance at scale.
- Strong analytical skills confident turning data into insight, direction, and action.
- Excellent communication and briefing skills, with the ability to influence cross-functional stakeholders.
- Fluency in English and comfort crafting ideas for a global audience.
What success looks like:
- Sustained improvement in Meta creative performance (ROAS, CAC, CVR, CTR).
- Clear creative strategy and testing roadmap for Meta and other paid channels.
- A high-performing, confident team of Creative Strategists delivering consistently strong work.
Salary Range: £76,000 - £92,000 GBP
Diversity, equity and inclusion: We are proud to be an equal opportunity employer, welcoming applicants from all backgrounds, communities, and identities.
Lead Creative Strategist employer: ETTravel
Contact Detail:
ETTravel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your creative strategy prowess. Make sure it’s easily accessible when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their mission and values. We want to see your passion for what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Flo.
We think you need these skills to ace Lead Creative Strategist
Some tips for your application 🫡
Show Your Creative Side: When applying for the Lead Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique approach to creative strategy. We want to see how you think outside the box!
Be Data-Driven: Since this role is all about performance, make sure to highlight your analytical skills. Share examples of how you've turned data into actionable insights in your previous roles. We love candidates who can blend creativity with numbers!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the job description. Mention your experience with Meta and how it aligns with our mission at Flo. We appreciate attention to detail!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Flo!
How to prepare for a job interview at ETTravel
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CTR, CVR, and ROAS. Be ready to discuss how you've used these metrics in past roles to drive creative strategy and performance. This shows you understand the importance of data in shaping effective campaigns.
✨Showcase Your Creative Process
Prepare to walk through your creative process from insight generation to execution. Bring examples of successful campaigns you've led, highlighting how you translated data into actionable creative strategies. This will demonstrate your hands-on experience and ability to lead a team effectively.
✨Understand the Brand
Familiarise yourself with Flo's mission and values. Think about how your creative strategies can align with their goals for female health. Showing that you understand the brand will help you connect your experience to their needs and demonstrate your commitment to their mission.
✨Prepare for Cross-Functional Collaboration
Be ready to discuss how you've partnered with other teams in the past, such as Paid UA or Product. Highlight specific examples where your collaboration led to improved outcomes. This will show that you can work well across departments and contribute to a cohesive strategy.
