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- Tasks: Lead consumer communications strategy across Europe, shaping Etsy's media presence and storytelling.
- Company: Etsy is a vibrant marketplace for unique, handmade items from sellers worldwide.
- Benefits: Enjoy flexible work options, equity packages, performance bonuses, and competitive benefits.
- Why this job: Join a creative team driving impactful media coverage and brand love for Etsy.
- Qualifications: 7+ years in consumer PR with strong UK and European media experience required.
- Other info: Mentorship opportunities available for junior team members.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Senior Manager, Consumer Communications role at Etsy
Join to apply for the Senior Manager, Consumer Communications role at Etsy
What’s the role?
What’s the role?
Etsy is looking for a Senior Manager, Consumer Communications to lead and shape earned media strategy across the UK and key European markets. This role will focus on scaling Etsy’s presence in new and existing markets—tailoring our efforts to ensure our story resonates with audiences across the region.
You will be responsible for setting the regional PR vision, leading our external agency, and identifying the most impactful ways to tell Etsy’s story to consumer and lifestyle media. You’ll work cross-functionally with Marketing, Brand, and International teams, to drive high-impact press coverage while uncovering new storytelling opportunities.
This is a full-time position reporting to the Director of Global Consumer Communications. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
For this role, we are considering candidates based in the UK.
Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our Flex and Office-based work modes and workplace safety policies here.
What’s this team like at Etsy?
The Consumer Comms team drives global relevance through a steady drumbeat of organic coverage that strengthens Etsy’s positioning as the go-to destination for original, special items from sellers around the world. We play a key role in crafting Etsy’s brand perception and fueling brand love by showcasing what makes Etsy special, amplifying major initiatives, telling seller stories, and crafting buzz-worthy campaigns that resonate with media and inspire buyers. Working closely with both internal partners and external PR agencies, we implement high-impact storytelling that makes Etsy unmissable in the media.
What does the day-to-day look like?
- Own consumer comms strategy across Europe and the UK, shaping how Etsy shows up in the media and scaling our presence in new and existing markets.
- Manage external PR agencies, providing strategic guidance and ensuring a steady drumbeat of earned media coverage across lifestyle and consumer press.
- Tailor global campaigns into locally relevant stories and activations, translating key initiatives to resonate in the UK and European markets.
- Build compelling narratives and story angles that drive high-impact media interest across key verticals, including home, style, gifts, and more.
- Balance proactive and reactive storytelling—driving strategic campaigns while staying nimble and jumping on cultural moments that make sense for the brand.
- Build and maintain strong relationships with journalists, editors, and influencers across the UK and Europe.
- Find and execute opportunities for our consumer-facing spokesperson, including messaging development, ghostwriting quotes, media prep, and more.
- Deeply integrated with the International team, ensuring regional PR efforts complement global objectives and align with broader business priorities.
- Work cross-functionally with Marketing, Social, and Brand teams, as well as the broader Consumer Comms team, to amplify campaigns and find new storytelling opportunities.
- Plan, lead, and execute local press events around key campaigns, landing coverage and strengthening our media relationships.
- Share and amplify media coverage internally, keeping key leaders and partners updated with regular reporting on media moments, campaign impact, and press results.
- Source and vet sellers and products for localized media outreach.
- Support issues management and reputational strategy in the region as needed.
- Mentor more junior team members, helping to elevate their work and media relationships.
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy\’s discretion, or otherwise applicable with local law.
Qualities that will help you thrive in this role are:
- 7+ years of experience in consumer PR, with a strong background in the UK and European media landscape.
- Experience leading PR agencies, including setting strategies, prioritizing efforts, and evaluating success.
- Lives and breathes culture—you’re tapped into what’s new and emerging, always thinking about how Etsy can be part of the conversation.
- A creative storyteller who knows how to craft compelling narratives, pitch them effectively, and secure impactful coverage.
- Deep understanding of consumer behavior, media trends, and shopping habits in the UK + EU.
- A sharp sense of what makes a story land—you can find opportunities, package them creatively, and get them noticed.
- A self-starter who thrives in a fast paced environment, balancing multiple priorities without missing a beat.
- Leads with optimism and a “can do” attitude.
- Nimble and scrappy—you’re resourceful, adaptable, and willing to roll up your sleeves to get things done.
- Detailed and highly organized, with the ability to lead multiple projects seamlessly.
- Strong writing, verbal communication, and media pitching skills.
- Ability to speak multiple languages is a plus
Seniority level
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Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Software Development
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Senior Manager, Consumer Communications employer: Etsy
Contact Detail:
Etsy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Consumer Communications
✨Tip Number 1
Familiarise yourself with Etsy's brand and its unique selling points. Understanding what makes Etsy special will help you tailor your approach and demonstrate how you can amplify their story effectively.
✨Tip Number 2
Network with professionals in the consumer PR space, especially those who have experience with lifestyle brands. Building relationships with journalists and influencers can give you insights into the media landscape and help you stand out.
✨Tip Number 3
Stay updated on current trends in consumer behaviour and media coverage within the UK and Europe. Being able to discuss recent developments will show your passion for the industry and your readiness to contribute to Etsy's goals.
✨Tip Number 4
Prepare to showcase your storytelling skills by thinking of creative angles for potential campaigns. Having a few ideas ready can demonstrate your proactive approach and ability to generate buzz around Etsy's offerings.
We think you need these skills to ace Senior Manager, Consumer Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer PR, particularly within the UK and European media landscape. Emphasise your leadership skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling abilities. Discuss how you can shape Etsy's narrative and connect with audiences across Europe. Mention specific examples of past successes in similar roles.
Highlight Relevant Skills: Clearly outline your skills that align with the job description, such as media pitching, relationship building with journalists, and strategic campaign management. Use concrete examples to demonstrate these skills.
Showcase Cultural Awareness: Etsy values cultural relevance, so include insights into current trends and how they relate to the brand. Discuss your understanding of consumer behaviour and media trends in the UK and EU to show you're in tune with the market.
How to prepare for a job interview at Etsy
✨Know Your Audience
Before the interview, research Etsy's brand and its positioning in the market. Understand their target audience and how they communicate with them. This will help you tailor your responses to show that you can resonate with their consumers.
✨Showcase Your Storytelling Skills
Prepare examples of how you've crafted compelling narratives in previous roles. Be ready to discuss specific campaigns you've led, the strategies you employed, and the results achieved. This will demonstrate your ability to create impactful stories for media coverage.
✨Demonstrate Cross-Functional Collaboration
Etsy values teamwork across various departments. Share experiences where you've successfully collaborated with marketing, social media, or other teams to amplify a campaign. Highlight your ability to work with diverse groups to achieve common goals.
✨Be Ready for Cultural Moments
Etsy's role involves being nimble and responsive to cultural trends. Prepare to discuss how you've identified and leveraged cultural moments in your past work. This shows that you can think on your feet and adapt strategies to current events.
