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- Tasks: Drive product marketing for test prep solutions and manage marketing activities.
- Company: Join ETS, a leader in education innovation with a mission to empower learners worldwide.
- Benefits: Flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities for travel and industry events.
- Why this job: Be part of a dynamic team shaping the future of education and assessment.
- Qualifications: 4 years in product marketing or related fields, strong analytical and communication skills.
The predicted salary is between 36000 - 60000 £ per year.
About ETS
For more than 75 years, ETS has advanced quality and equity in education through rigorous research and innovative learning solutions. Our mission is to help learners worldwide unlock opportunities through trusted assessments, pioneering research, and transformative educational tools. Our portfolio includes globally recognized assessments such as TOEFL®, TOEIC®, GRE®, and Praxis®, alongside cutting‑edge research and development that shapes the future of learning and measurement. We partner with educators, policymakers, and institutions to address critical issues and create solutions that empower learners everywhere. With new senior leadership and a renewed vision, ETS is expanding its global footprint and driving innovation in the education and ed‑tech space. Our goal is to remain at the forefront of assessment and measurement efficacy as the industry evolves.
About PSI – An ETS Company
PSI is a leading provider of workforce assessment solutions and credentialing services, now proudly part of ETS. Together, ETS and PSI deliver a comprehensive suite of learning and measurement solutions that span education, professional certification, and workforce development. This partnership strengthens our ability to support learners and professionals throughout their lifelong learning journey.
At PSI we are building a strong foundation for product marketing to support our wide portfolio of solutions better. The Product Marketing Specialist (PMS) will report directly to the Product Marketing Manager, who leads the strategic positioning for PSI’s product suite. This role is designed to drive executional excellence and provide bandwidth by owning specific streams of work related to product communication, competitive intelligence, and performance analysis. The PMS will take on direct responsibility for managing the marketing activities of PSI’s test prep and practice test prep products and assets, including the GMetrix program, ensuring these solutions are effectively positioned and actively promoted in their respective markets. This is a hands‑on role that requires both analytical and creative skills, ensuring our products are effectively positioned in the market, that internal teams are aligned with product updates, and that customer and competitive insights inform strategy. The PMS will collaborate closely with product managers, insights, customer marketing, and sales enablement to ensure consistency, clarity, and impact in how PSI presents its products to the market. This role is a full‑time permanent position, flexible from Monday to Friday during typical office hours. Occasional travel may be required for team meetings, workshops, and industry events.
Role Responsibilities
- Create, update, and manage a central library of product demos and marketing assets. Ensure demo content reflects current product features, value propositions, and messaging.
- Manage the marketing activities and product communication for PSI’s test prep and practice test prep products, including the GMetrix program.
- Partner with Product Management to track and communicate roadmap updates across Marketing, Sales, and Customer Success.
- Support in creating clear, digestible product update materials for internal and external use.
- Collaborate with the Insights team to support ongoing competitor monitoring and reporting.
- Benchmark competitors’ products, features, and messaging, translating findings into actionable insights.
- Support planning, content creation, coordination, and execution of NPS surveys.
- Lead analysis of NPS data, identifying trends and opportunities for improvement.
- Develop and maintain communication streams across PSI’s solutions, ensuring consistent updates on new features, enhancements, and product positioning.
- Partner with customer marketing to align lifecycle messaging with product narratives.
- Work with Sales, Customer Success, and Digital Marketing to ensure product messaging is embedded across campaigns, collateral, and customer touchpoints.
- Provide input into go‑to‑market strategies by feeding insights from NPS, demos, and competitive benchmarking.
Required Experience
- Around 4 years in product marketing, product management, or a related marketing role.
- Marketing, B2B Business or Project Management experience preferred.
- Strong analytical ability in data analysis, reporting, and deriving insights from customer feedback (NPS, surveys) and competitive intelligence.
- Excellent verbal and written communication skills, able to distill complex product updates into clear, engaging messaging.
- Tech‑savvy, comfortable with CRM, marketing automation, and collaboration tools.
- Organized project management skills, juggling multiple projects, priorities, and stakeholders with attention to deadlines and detail.
- Collaborative mindset, enjoying cross‑functional work with diverse teams in a matrixed, evolving environment.
- Adaptability, quick to learn new tools and flex as priorities shift.
- Experience with HubSpot & Salesforce.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing, Sales, and Product Management
Industries: Education Administration Programs
Product Marketing Specialist employer: ETS
Contact Detail:
ETS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at ETS. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This gives you a chance to demonstrate your creativity and analytical skills in a way that a CV just can’t.
✨Tip Number 3
Prepare for interviews by researching ETS and PSI thoroughly. Understand their products, recent news, and competitors. This will help you tailor your answers and show that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at ETS and PSI.
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Specialist role. Highlight your relevant experience in product marketing and how it aligns with our mission at ETS. We want to see how you can contribute to our innovative learning solutions!
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, don’t shy away from sharing examples of how you've used data to drive marketing decisions. We love seeing candidates who can turn insights into action, so let us know how you've done this in the past!
Be Clear and Engaging: Your written communication should reflect the clarity and engagement we value at ETS. Use straightforward language and avoid jargon where possible. Remember, we want to see how well you can distill complex information into something digestible for our audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ETS!
How to prepare for a job interview at ETS
✨Know Your Products Inside Out
Before the interview, dive deep into PSI’s test prep and practice test prep products, especially the GMetrix program. Understand their features, value propositions, and how they stand out in the market. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, prepare to discuss your experience with data analysis and deriving insights from customer feedback. Bring examples of how you've used data to inform marketing strategies or product positioning in previous roles.
✨Prepare for Cross-Functional Collaboration
The Product Marketing Specialist role involves working closely with various teams. Be ready to share examples of how you've successfully collaborated with product managers, sales, or customer success teams in the past. Highlight your ability to communicate effectively across different functions.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask thoughtful questions about the company’s future direction, the team dynamics, or how they measure success in this role. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.