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- Tasks: Support planning and execution of B2B marketing campaigns to drive engagement and growth.
- Company: Join ETS, a global leader in education and talent solutions.
- Benefits: Gain hands-on experience with competitive salary and professional development opportunities.
- Why this job: Be part of a mission-driven team making a real impact on learners worldwide.
- Qualifications: 1-2 years in B2B marketing; passion for digital and event campaigns.
- Other info: Dynamic work environment with opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future ready. For more than 75 years, we have been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories.
The B2B Campaign Specialist will support the planning, execution, and optimization of ETS's Account-Based Marketing (ABM) and broader B2B demand generation programs. This role will work closely with the ABM Lead, Growth Marketing leadership, and cross‐functional teams to deliver integrated, high‐performing campaigns that drive engagement and pipeline growth.
Responsibilities
- Assist in the development and delivery of digital multi‐channel campaigns across email, paid media, social, content syndication, and landing pages.
- Support event marketing initiatives including trade shows, webinars, and customer events by managing campaign logistics, promotional communications, and follow‐up.
- Draft and edit campaign copy for emails, landing pages, and supporting materials with input from senior team members.
- Partner with the ABM Lead to coordinate campaigns across 1:1, 1: Few, and 1: Many programs.
- Ensure account lists, segments, and campaign assets are accurately set up and executed in HubSpot, Salesforce, and ABM platforms.
- Monitor and maintain lead flow processes to support Sales alignment and account engagement efforts.
- Assist in tracking campaign metrics and providing regular reports on engagement, conversion, and lead quality.
- Support testing initiatives (A/B tests, subject lines, CTA variations) to optimize messaging and campaign impact.
- Contribute to campaign retrospectives by sharing insights and recommendations for improvement.
- Work with cross‐functional partners in sales, design, and content to coordinate deliverables and ensure campaign alignment.
- Manage incoming requests and tasks through Monday.com or other project management tools, ensuring deadlines are met.
- Support data accuracy and campaign documentation within HubSpot and Salesforce.
Skills
- Exposure to ABM programs or tools (e.g., Triblio, MarketingOS, 6Sense, HubSpot).
- Experience supporting event marketing campaigns.
- Basic understanding of paid digital channels (LinkedIn Ads, Google Ads).
- Proactive learner with a strong interest in ABM and demand generation.
- Comfortable balancing creative and analytical tasks.
- Strong collaborator with excellent communication and interpersonal skills.
- Flexible and adaptable to changing priorities in a fast‐paced environment.
- Quality‐focused with a commitment to accuracy and detail.
Required Experience
- Bachelor's degree in marketing, Business, Communications, or related field (or equivalent combination of education and experience).
- 1–2 years of experience in B2B marketing, digital campaigns, or event marketing.
- Specific experience building out marketing campaigns.
- Knowledge/Experience of paid digital channels (LinkedIn Ads, Google Ads).
B2B Campaign Specialist in London employer: ETS
Contact Detail:
ETS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Campaign Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals, especially in B2B marketing and ABM strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace B2B Campaign Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the B2B Campaign Specialist role. Highlight your experience with ABM programs and digital campaigns, as we love seeing how your skills align with our needs!
Showcase Your Creativity: When drafting your campaign copy, let your creativity shine! We’re looking for someone who can balance creative flair with analytical thinking, so don’t be afraid to show us your unique style.
Be Detail-Oriented: Pay attention to the details in your application. We value accuracy and quality, so make sure there are no typos or errors. A polished application reflects your commitment to excellence!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with ETS!
How to prepare for a job interview at ETS
✨Know Your ABM Basics
Before the interview, brush up on your knowledge of Account-Based Marketing (ABM). Understand the key concepts and tools like HubSpot and Salesforce, as well as how they relate to campaign execution. This will show that you're not just familiar with the terms but can also apply them in a practical context.
✨Showcase Your Campaign Experience
Be ready to discuss specific campaigns you've worked on in the past. Highlight your role in planning, executing, and optimising these campaigns. Use metrics to demonstrate your impact, such as engagement rates or lead conversions, to make your experience tangible.
✨Prepare for Collaboration Questions
Since this role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Be prepared to discuss how you handle differing opinions and ensure everyone is aligned towards common goals.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company's marketing strategies or upcoming campaigns. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values.
