B2B Campaign Specialist

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future ready. For more than 75 years, we\’ve been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we\’ve expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we\’re partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Job Description

The B2B Campaign Specialist will support the planning, execution, and optimization of ETS’s Account-Based Marketing (ABM) and broader B2B demand generation programs. This role will work closely with the ABM Lead, Growth Marketing leadership, and cross‑functional teams to deliver integrated, high‑performing campaigns that drive engagement and pipeline growth. The specialist will manage campaign logistics across digital, paid, and event channels; ensure data accuracy and performance tracking in HubSpot and Salesforce; and contribute to testing, reporting, and optimization efforts to enhance overall marketing effectiveness.

This position will play a pivotal role in enabling ETS to meet ambitious growth targets, ensuring campaign excellence and scalability across the enterprise.

This is a specialist level role designed for a marketer eager to build expertise in ABM, digital, and event campaigns. The Campaign Specialist will be hands‑on with campaign execution, performance reporting, and cross‑functional collaboration to support PSI’s growth objectives.

Responsibilities

• Campaign Execution & Support
• Assist in the development and delivery of digital multi‑channel campaigns across email, paid media, social, content syndication, and landing pages.
• Support event marketing initiatives including trade shows, webinars, and customer events by managing campaign logistics, promotional communications, and follow‑up.
• Draft and edit campaign copy for emails, landing pages, and supporting materials with input from senior team members.
• ABM Program Support
• Partner with the ABM Lead to coordinate campaigns across 1:1, 1: Few, and 1: Many programs.
• Ensure account lists, segments, and campaign assets are accurately set up and executed in HubSpot, Salesforce, and ABM platforms.
• Monitor and maintain lead flow processes to support Sales alignment and account engagement efforts.
• Reporting & Optimization
• Assist in tracking campaign metrics and providing regular reports on engagement, conversion, and lead quality.
• Support testing initiatives (A/B tests, subject lines, CTA variations) to optimize messaging and campaign impact.
• Contribute to campaign retrospectives by sharing insights and recommendations for improvement.
• Work with cross‑functional partners in sales, design, and content to coordinate deliverables and ensure campaign alignment.
• Manage incoming requests and tasks through Monday.com or other project management tools, ensuring deadlines are met.
• Support data accuracy and campaign documentation within HubSpot and Salesforce.

Skills

• Exposure to ABM programs or tools (e.g., Triblio, MarketingOS, 6Sense, HubSpot).
• Experience supporting event marketing campaigns.
• Basic understanding of paid digital channels (LinkedIn Ads, Google Ads).
• Proactive learner with a strong interest in ABM and demand generation.
• Comfortable balancing creative and analytical tasks.
• Strong collaborator with excellent communication and interpersonal skills.
• Flexible and adaptable to changing priorities in a fast‑paced environment.
• Quality‑focused with a commitment to accuracy and detail.

Required Experience

Education

• Bachelor’s degree in marketing, Business, Communications, or related field (or equivalent combination of education and experience).

Experience

• 1–2 years of experience in B2B marketing, digital campaigns, or event marketing.
• Specific experience building out marketing campaigns.
• Exposure to ABM programs or tools (e.g., Triblio, MarketingOS, 6Sense, HubSpot).
• Experience supporting event marketing campaigns.
• Knowledge/Experience of paid digital channels (LinkedIn Ads, Google Ads).
• Strong collaborator with excellent communication and interpersonal skills.
• Flexible and adaptable to changing priorities in a fast‑paced environment.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing

Industries

Education Administration Programs