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- Tasks: Lead the sales strategy for reactive sales, driving client growth and maximising revenue.
- Company: Join ETM Group, a dynamic hospitality business with exciting venues in London.
- Benefits: 33 days holiday, 50% off food and drinks, and generous employee perks.
- Why this job: Make a meaningful impact in a collaborative environment while leading a passionate team.
- Qualifications: Experience in restaurant/events and strong leadership skills required.
- Other info: Opportunity for career growth and continuous improvement in a vibrant workplace.
The predicted salary is between 43200 - 72000 £ per year.
ETM Group is a dynamic premium hospitality business behind some of London's most exciting restaurant and bar destinations. Our Head Office teams are the engine of our operations - partnering with venues to deliver excellence, champion our people, and support the continued growth of the brand. We're looking for individuals who share our passion for hospitality, thrive in a collaborative environment, and want to make a meaningful impact within a forward-thinking company.
Role Overview:
The role of the Head of Sales - Reactive, is to deliver the sales strategy within the reactive sales division, by developing a strategic sales action plan to achieve their pre-booked target, which is in line with the total sales and profit targets of the venues and company. The Head of Sales ensures maximum efficiency in both generating and converting enquiries, while cultivating the maximum sales value in every booking, all while providing excellent customer service and after care throughout. You will report to Sales Director and have all the reactive sales personnel under your review and work with the sales planners that report to the Head of Sales for Proactive.
Company Benefits:
- 33 days of holidays + one extra day of holiday for each year you work with us up to 5 days (after the 2nd year)
- 50% off of food and drinks across our venues, for up to 5 friends and you
- Generous employee referral scheme
- Money off your shopping at many high street stores
- Cycle to work scheme
- Access to Wagestream for better money management
- Access to the award winning Hospitality Action Charity, offering an Employee Assistance Program
- Group wide Learning and Development opportunities
Key Responsibilities:
- Sales & Client Growth: Drive private hire and large-scale corporate events through proactive client development. Build and manage a strong corporate pipeline, delivering high enquiry-to-booking conversion. Maximise revenue across peak and off-peak periods while retaining business within the ETM portfolio. Stay ahead of the market, monitoring competitors and shaping compelling sales activations.
- Enquiries, Reservations & Conversion: Own all reactive sales enquiries across ETM venues (web, phone, email, chat). Oversee bookings, guest communications, table planning and daily run sheets. Lead reservations systems, including auto-confirmed bookings, pre-orders, chat functionality and telephony. Manage rota planning and team coverage across a 6-day operation.
- Guest Experience & Data: Use guest feedback and CRM insights to strengthen relationships and drive repeat business. Maintain high-quality data capture and reporting to support commercial decisions.
- Systems, Reporting & Performance: Take ownership of booking platforms and the end-to-end booking journey to maximise sales. Ensure effective use of CRM and third-party systems. It is essential that you possess a restaurant/events background with knowledge of Collins, OpenTable/Triple Seat. Deliver clear, accurate sales analysis and forecasting.
- Leadership & Collaboration: Lead, develop and inspire the Sales & Events team, setting clear KPIs and driving performance. Recruit, train and build a strong sales talent pipeline. Work closely with Marketing and Operations to deliver a joined-up, premium guest experience. Champion continuous improvement across sales processes and ways of working.
ETM Group are proud to be an equal opportunity employer who seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives.
Head of Sales - Reactive in London employer: ETM Group London
Contact Detail:
ETM Group London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - Reactive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for hospitality! When you get the chance to chat with someone from ETM Group, let your enthusiasm shine through. Share your ideas on how you can contribute to their EPIC values and make a meaningful impact in the role of Head of Sales - Reactive.
✨Tip Number 3
Prepare for interviews by researching ETM Group’s venues and their unique offerings. Tailor your responses to highlight how your experience aligns with their goals. Remember, they’re looking for someone who can drive sales and enhance guest experiences, so come ready with examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at ETM Group. Let’s get you that interview!
We think you need these skills to ace Head of Sales - Reactive in London
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality industry shine through. We want to see how your experiences and enthusiasm align with our EPIC values - Excellence, Passion, Integrity, and Challenge.
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Sales - Reactive role. Highlight relevant experiences that demonstrate your ability to drive sales and manage client relationships effectively, as this is key to what we’re looking for.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and structure your information well so we can easily see your qualifications and achievements. Remember, we appreciate clarity!
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches us quickly and securely, plus you’ll get a feel for our brand while you’re at it!
How to prepare for a job interview at ETM Group London
✨Know Your Stuff
Before the interview, dive deep into ETM Group's venues and their unique offerings. Familiarise yourself with their EPIC values—Excellence, Passion, Integrity, and Challenge—and think about how your experience aligns with these principles. This will show that you’re genuinely interested in the company and its culture.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to developing a strategic sales action plan. Think of specific examples from your past roles where you successfully increased sales or improved conversion rates. Be ready to explain how you would apply similar strategies to the reactive sales division at ETM Group.
✨Demonstrate Leadership Skills
As a Head of Sales, you'll need to inspire and lead a team. Share experiences where you've successfully managed a team, set KPIs, or driven performance improvements. Highlight your ability to recruit and train talent, as this is crucial for building a strong sales pipeline.
✨Engage with Customer Experience Insights
Discuss how you’ve used guest feedback and data insights to enhance customer relationships and drive repeat business. Be prepared to talk about your familiarity with CRM systems and how you would leverage them to maximise sales and improve the booking journey at ETM Group.
