Business Development Manager in London

ETM Group is a dynamic premium hospitality business behind some of London's most exciting restaurant and bar destinations. Our Head Office teams are the engine of our operations - partnering with venues to deliver excellence, champion our people, and support the continued growth of the brand. We are looking for individuals who share our passion for hospitality, thrive in a collaborative environment, and want to make a meaningful impact within a forward-thinking company. We are now on the lookout for a commercially driven Business Development Manager to lead pre-booked sales at Greenwood - one of Sport London's flagship venues.

Role Overview:

The role of a Business Development Manager is all about driving revenue, building long-term client relationships and positioning Greenwood as a go-to destination for corporate events, sporting occasions and premium hospitality experiences. Working closely with Operations, Marketing and venue leadership, you will shape and deliver a high-impact sales strategy that fuels both growth and guest experience.

Measures of Success - EPIC Values

• Excellence: Consistently delivers sales targets and KPIs.
• Passion: Champions the venue and brand at every opportunity.
• Integrity: Builds trusted relationships internally and externally.
• Challenge & Innovate: Drives new ideas that enhance revenue and guest experience.

This is a Hybrid role, with flexibility for evenings/weekends around key events.

Company Benefits:

• 33 days of holidays + one extra day of holiday for each year you work with us up to 5 days (after the 2nd year)
• 50% off of food and drinks across our venues, for up to 5 friends
• Generous employee referral scheme
• Money off your shopping at many high street stores
• Cycle to work scheme
• Access to Wagestream for better money management
• Access to the award-winning Hospitality Action Charity, offering an Employee Assistance Program
• Group wide Learning and Development opportunities

Key Responsibilities:

• Commercial Performance & Sales Growth:

• Deliver and exceed pre-booked sales and revenue targets.
• Create and execute a strategic venue sales & events plan.
• Drive corporate and consumer bookings across events, group dining, celebrations and Christmas.
• Build a strong forward pipeline around key calendar moments and sporting fixtures.
• Provide clear forecasting, conversion and performance reporting.

• Act as Greenwood's commercial lead and key contact for event sales.
• Proactively win new business while growing existing accounts.
• Network within corporate and sporting communities to build venue profile.
• Host show rounds, create compelling proposals and negotiate bookings.
• Deliver showcase events to engage agencies, bookers and corporate clients.

• Oversee event planning from enquiry to execution.
• Produce detailed event briefs and function sheets.
• Meet and host clients at key events, ensuring seamless delivery.
• Manage guest feedback and service recovery where required.

• Lead on large/complex enquiries and drive conversion.
• Own CRM and reservations systems (Collins & OpenTable).
• Manage pipeline reporting, invoicing and event administration.
• Support table planning and yield management to maximise revenue.

• Coach and support on-site sales teams where applicable.
• Work cross-functionally with Marketing and Operations.
• Share best practice across the wider Sport London & ETM sales teams.
• Act as a passionate brand ambassador for Greenwood.

Skills & Experience

• Essential:

• Proven success in business development or event sales within hospitality or sport.
• Strong commercial acumen and track record of hitting revenue targets.
• Passion for sport and knowledge of the sporting events calendar.
• Confident presenter and relationship builder.
• Highly organised with strong CRM and reporting capability.

• Experience with Collins, OpenTable or similar systems.
• Established corporate or sporting events network.
• Experience delivering showcase or networking events.

ETM are proud to be an equal opportunity employer who seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives.