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- Tasks: Lead the sales strategy for our vibrant hospitality venues and drive exceptional customer experiences.
- Company: Join ETM Group, a dynamic leader in London's premium hospitality scene.
- Benefits: Enjoy 33 days of holiday, generous discounts, and access to professional development opportunities.
- Why this job: Be part of an ambitious team shaping unforgettable events and experiences in hospitality.
- Qualifications: Experience in restaurant/events sales and strong leadership skills are essential.
- Other info: Dynamic work environment with opportunities for growth and innovation.
The predicted salary is between 48000 - 72000 £ per year.
ETM Group is a dynamic premium hospitality business behind some of London's most exciting restaurant and bar destinations. Our Head Office teams are the engine of our operations - partnering with venues to deliver excellence, champion our people, and support the continued growth of the brand. We're now on the lookout for a Head of Sales - Reactive to join our passionate, friendly and ambitious Head Office team working with our Sport London and ETM Collection venues. Everyone in our office lives and works by our EPIC values.
The role of the Head of Sales - Reactive is to deliver the sales strategy within the reactive sales division, by developing a strategic sales action plan to achieve their pre-booked target, which is in line with the total sales and profit targets of the venues and company. The Head of Sales ensures maximum efficiency in both generating and converting enquiries, while cultivating the maximum sales value in every booking, all while providing excellent customer service and aftercare throughout. You will report to the Sales Director and have all the reactive sales personnel under your review and work with the sales planners that report to the Head of Sales for Proactive.
Benefits include:
- 33 days of holidays + one extra day of holiday for each year you work with us up to 5 days (after the 2nd year)
- ~50% off of food and drinks across our venues, for up to 5 friends and you
- Generous employee referral scheme
- Cycle to work scheme
- Access to Wagestream for better money management
- Access to the award-winning Hospitality Action Charity, offering an Employee Assistance Program
- Group wide Learning and Development opportunities
Sales & Client Growth
- Drive private hire and large-scale corporate events through proactive client development.
- Stay ahead of the market, monitoring competitors and shaping compelling sales activations.
- Own all reactive sales enquiries across ETM venues (web, phone, email, chat).
- Oversee bookings, guest communications, table planning and daily run sheets.
- Lead reservations systems, including auto-confirmed bookings, pre-orders, chat functionality and telephony.
- Manage rota planning and team coverage across a 6-day operation.
Guest Experience & Data
- Use guest feedback and CRM insights to strengthen relationships and drive repeat business.
- Maintain high-quality data capture and reporting to support commercial decisions.
Systems, Reporting & Performance
- Take ownership of booking platforms and the end-to-end booking journey to maximise sales.
- Ensure effective use of CRM and third-party systems.
- It is essential that you possess a restaurant/events background with knowledge of Collins, OpenTable/Triple Seat.
- Deliver clear, accurate sales analysis and forecasting.
- Lead, develop and inspire the Sales & Events team, setting clear KPIs and driving performance.
- Recruit, train and build a strong sales talent pipeline.
- Champion continuous improvement across sales processes and ways of working.
Head of Hospitality Sales in City of London employer: ETM Group London
Contact Detail:
ETM Group London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Hospitality Sales in City of London
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees at ETM Group. Building relationships can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching ETM Group’s venues and their unique selling points. Show us you’re passionate about hospitality and have a solid understanding of what makes our brand stand out.
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with the Head of Sales role. Highlight your achievements in driving sales and managing teams, and make sure to share specific examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace Head of Hospitality Sales in City of London
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality industry shine through. We want to see how your enthusiasm aligns with our EPIC values and how you can contribute to our vibrant team.
Tailor Your Experience: Make sure to highlight your relevant experience in sales and events management. We’re looking for someone who knows their way around booking platforms like Collins and OpenTable, so don’t hold back on showcasing your skills!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and qualifications are easy to spot. Remember, we’re busy too!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with ETM Group!
How to prepare for a job interview at ETM Group London
✨Know Your Stuff
Before the interview, dive deep into ETM Group's venues and their unique offerings. Familiarise yourself with their EPIC values and think about how your experience aligns with their mission. This will show that you're genuinely interested and ready to contribute.
✨Showcase Your Sales Strategy
Prepare to discuss specific sales strategies you've implemented in the past. Think about how you can develop a strategic sales action plan for the reactive sales division. Be ready to share examples of how you've maximised efficiency and generated sales in previous roles.
✨Customer Service is Key
Since the role emphasises excellent customer service, come armed with stories that highlight your commitment to client satisfaction. Discuss how you've used guest feedback to improve services and drive repeat business, as this will resonate well with their focus on guest experience.
✨Lead with Confidence
As a potential leader of the Sales & Events team, demonstrate your leadership style during the interview. Share your approach to setting KPIs, training staff, and inspiring teams. Show them that you can not only lead but also cultivate a strong sales talent pipeline.