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- Tasks: Lead the sales strategy for our vibrant hospitality venues and drive exceptional customer experiences.
- Company: Join ETM Group, a dynamic leader in London's premium hospitality scene.
- Benefits: Enjoy 33 days of holiday, generous discounts, and professional development opportunities.
- Why this job: Make a real impact in a fun, fast-paced environment while growing your career.
- Qualifications: Experience in restaurant/events sales and strong leadership skills required.
- Other info: Be part of a passionate team that values excellence and innovation.
The predicted salary is between 48000 - 72000 £ per year.
ETM Group is a dynamic premium hospitality business behind some of London's most exciting restaurant and bar destinations. Our Head Office teams are the engine of our operations - partnering with venues to deliver excellence, champion our people, and support the continued growth of the brand. We're now on the lookout for Head of Sales - Reactive to join our passionate, friendly and ambitious Head Office team working with our Sport London and ETM Collection venues. Everyone in our office lives and works by our EPIC values.
The role of the Head of Sales - Reactive is to deliver the sales strategy within the reactive sales division, by developing a strategic sales action plan to achieve their pre-booked target, which is in line with the total sales and profit targets of the venues and company. The Head of Sales ensures maximum efficiency in both generating and converting enquiries, while cultivating the maximum sales value in every booking, all while providing excellent customer service and aftercare throughout. You will report to the Sales Director and have all the reactive sales personnel under your review and work with the sales planners that report to the Head of Sales for Proactive.
Benefits include:
- 33 days of holidays + one extra day of holiday for each year you work with us up to 5 days (after the 2nd year)
- ~50% off of food and drinks across our venues, for up to 5 friends and you
- Generous employee referral scheme
- Cycle to work scheme
- Access to Wagestream for better money management
- Access to the award-winning Hospitality Action Charity, offering an Employee Assistance Program
- Group wide Learning and Development opportunities
Sales & Client Growth
- Drive private hire and large-scale corporate events through proactive client development.
- Stay ahead of the market, monitoring competitors and shaping compelling sales activations.
- Own all reactive sales enquiries across ETM venues (web, phone, email, chat).
- Oversee bookings, guest communications, table planning and daily run sheets.
- Lead reservations systems, including auto-confirmed bookings, pre-orders, chat functionality and telephony.
- Manage rota planning and team coverage across a 6-day operation.
Guest Experience & Data
- Use guest feedback and CRM insights to strengthen relationships and drive repeat business.
- Maintain high-quality data capture and reporting to support commercial decisions.
Systems, Reporting & Performance
- Take ownership of booking platforms and the end-to-end booking journey to maximise sales.
- Ensure effective use of CRM and third-party systems.
- It is essential that you possess a restaurant/events background with knowledge of Collins, OpenTable/Triple Seat.
- Deliver clear, accurate sales analysis and forecasting.
- Lead, develop and inspire the Sales & Events team, setting clear KPIs and driving performance.
- Recruit, train and build a strong sales talent pipeline.
- Champion continuous improvement across sales processes and ways of working.
Director Sales Management in City of London employer: ETM Group London
Contact Detail:
ETM Group London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Sales Management in City of London
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees at ETM Group. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for the interview by researching ETM Group’s venues and their unique offerings. We want to see your passion for hospitality and how you can contribute to our EPIC values. Show us you’re not just another candidate, but someone who truly gets what we’re about!
✨Tip Number 3
Practice your sales pitch! As the Head of Sales - Reactive, you’ll need to demonstrate your ability to convert enquiries into bookings. We suggest role-playing with a friend or mentor to refine your approach and boost your confidence before the big day.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team at ETM Group. Let’s make it happen!
We think you need these skills to ace Director Sales Management in City of London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the hospitality industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about being part of our dynamic team and contributing to our venues.
Tailor Your CV: Make sure your CV is tailored to the Head of Sales - Reactive role. Highlight your relevant experience in sales management, especially in the hospitality sector. We love seeing how your background aligns with our needs, so don’t hold back!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate well-structured applications that get straight to the heart of your skills and experiences.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ETM Group!
How to prepare for a job interview at ETM Group London
✨Know Your Numbers
As a candidate for the Head of Sales - Reactive position, it's crucial to come prepared with data. Familiarise yourself with sales metrics, conversion rates, and any relevant KPIs from your previous roles. This shows you understand the importance of numbers in driving sales and can contribute to the company's goals.
✨Showcase Your Customer Service Skills
Since the role involves providing excellent customer service, be ready to share specific examples of how you've gone above and beyond for clients in the past. Highlighting your ability to cultivate relationships and ensure client satisfaction will resonate well with the interviewers.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would develop a strategic sales action plan for the reactive sales division. Think about market trends, competitor analysis, and how you would leverage CRM insights to drive repeat business. This will show that you're not just a doer but also a thinker who can align with their sales strategy.
✨Be Ready to Lead
As this role involves leading a team, be prepared to talk about your leadership style and how you've successfully managed teams in the past. Discuss your approach to setting KPIs, training, and inspiring your team to achieve their targets. This will demonstrate that you’re not only focused on your own success but also on developing others.