At a Glance
- Tasks: Drive innovative marketing campaigns and events for a leading hospitality tech company.
- Company: Rapidly growing hospitality technology business with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting chance to shape marketing strategies across UK, Europe, and the Middle East.
- Why this job: Be at the forefront of AI transformation in hospitality and make a real impact.
- Qualifications: 5+ years in B2B marketing, strong event management, and Salesforce proficiency.
The predicted salary is between 50000 - 65000 £ per year.
Our client is a rapidly scaling hospitality technology business with a global reach. This is a rare opportunity to be the key figure in the marketing function across UK, Europe and the Middle East for a company in serious growth mode, with an AI-led product suite that is genuinely changing how hotels, resorts, and casinos operate. This role will initially focus on the UK market but will, in time, expand to a European and Middle East remit.
Based in Surrey, you'll be the marketing engine for the region, taking a world-class global strategy and making it land. You'll work directly with the UK, European and MEA sales leadership, run a packed calendar of campaigns and events, and be the bridge between a high-performing US marketing team and a market that needs local expertise to unlock it.
This isn't a role for someone who wants to sit in strategy meetings. It's for someone who wants to get things done, and can point to pipeline numbers that prove it.
This is an excellent opportunity to be representing an organisation's cloud-native SaaS platform, which covers the entire guest journey, covering property management, point of sale, spa, golf, dining, payments, and analytics, used by thousands of properties across hotels, resorts, casinos, cruise lines, universities, healthcare, and sports & entertainment venues globally.
The company is now deep into an AI transformation, launching new AI-powered features in 2026 across intelligent guest profiles, conversational reservations, agentic automation, and revenue intelligence. The product story is compelling and the market momentum is real.
As Marketing Manager, UK & EMEA, you'll be responsible for:
- Developing and executing demand generation campaigns that build pipeline for the EMEA sales team
- Planning and delivering a busy calendar of events — trade shows, roundtables, webinars, and hosted dinners
- Localising global marketing messaging for UK, European and MEA hospitality buyers
- Running targeted ABM programmes in close partnership with the sales team
- Owning the full funnel from brand awareness through to bottom-of-funnel sales engagement
- Managing lead qualification, handover, and tracking via Salesforce
- Measuring and reporting on campaign impact, lead conversion rates, and pipeline contribution
To be considered for the Marketing Manager, UK & EMEA, you will need:
- 5+ years of B2B marketing experience across UK and internationally, ideally in SaaS, enterprise software, or technology services or, within a group of hotels.
- A genuine track record of pipeline and lead generation, commercial outcomes, not just campaign activity
- Strong events management experience, you've owned a busy event calendar and know how to make them convert
- Demand generation and ABM toolkit, you know how to build and run targeted account programmes
- Salesforce proficiency, lead tracking, reporting, and the handover process with sales
- Able to operate autonomously across multiple workstreams without hand-holding
- Data-driven, with the ability to measure and present campaign impact to senior stakeholders
A strong advantage:
- Experience in hospitality tech, travel technology, or an adjacent enterprise software vertical, prior exposure shortens ramp significantly
- Familiarity with the EMEA hospitality event landscape, HTL, HITEC Europe, and equivalent industry forums
- Experience marketing to both technical (IT Director, CTO) and business buyer (GM, Revenue Manager, F&B Director) audiences
- Partner and channel marketing exposure
Please reach out to Chris Hulatt at or apply directly via LinkedIn. All applications are treated in the strictest confidence. Only shortlisted candidates will be responded to, if you do not receive a response within 14 days, please accept this as notification that you have not been shortlisted.
About us: Ethos BeathChapman (EBC) is an award-winning executive search and recruitment consultancy helping organisations hire exceptional talent and build high-performing teams. Founded in Sydney in 2005, EBC has since expanded across Asia-Pacific and Europe, with offices in Singapore, Hong Kong, Sydney, Melbourne, London, and Manila, partnering with leading organisations to deliver tailored talent solutions built on integrity, expertise, and partnership.
Marketing Manager, Hospitality Technology in Guildford employer: Ethos BeathChapman
Join a rapidly scaling hospitality technology business based in Surrey, where innovation meets opportunity. As a Marketing Manager, you'll thrive in a dynamic work culture that values autonomy and results, with ample opportunities for professional growth in a company at the forefront of AI transformation. Enjoy the unique advantage of being part of a global team while making a significant impact on the UK, European, and Middle Eastern markets through engaging campaigns and events.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Hospitality Technology in Guildford
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, webinars, or even on LinkedIn. The more people you know in the hospitality tech space, the better your chances of landing that Marketing Manager gig.
✨Tip Number 2
Show off your results! When chatting with potential employers, be ready to share specific examples of how you've driven pipeline and lead generation in past roles. Numbers speak louder than words, so let your achievements do the talking.
✨Tip Number 3
Tailor your pitch! Make sure you understand the company's AI-led product suite and how it impacts the hospitality sector. When you apply through our website, highlight how your experience aligns with their needs and how you can help them grow in the UK and EMEA markets.
✨Tip Number 4
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you're interested in, even if they’re not hiring right now. A friendly email expressing your interest can go a long way in making a lasting impression.
We think you need these skills to ace Marketing Manager, Hospitality Technology in Guildford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager in Hospitality Technology. Highlight your B2B marketing experience, especially in SaaS or technology services, and showcase any relevant achievements that demonstrate your ability to generate leads and drive pipeline.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about hospitality tech and how your skills align with our needs. Be specific about your experience with demand generation campaigns and events management, and don’t forget to mention your familiarity with the EMEA market.
Showcase Your Data Skills:Since this role is data-driven, make sure to include examples of how you've measured campaign impact and presented results to stakeholders. We want to see your analytical side, so don’t hold back on sharing those numbers that prove your success!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Ethos BeathChapman
✨Know Your Product Inside Out
Before the interview, make sure you understand the company's AI-led product suite and how it impacts the hospitality industry. Familiarise yourself with their cloud-native SaaS platform and be ready to discuss how your marketing strategies can enhance its visibility and adoption.
✨Showcase Your Campaign Success
Prepare specific examples of demand generation campaigns you've executed in the past. Highlight the pipeline numbers and commercial outcomes you've achieved, as this role is all about getting things done and proving your impact on sales.
✨Be Event-Ready
Since events are a big part of this role, come prepared with ideas for trade shows, webinars, and roundtables. Discuss how you've successfully managed busy event calendars before and how you can ensure these events convert into leads.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used data to measure campaign impact and lead conversion rates. Show that you can present this information clearly to senior stakeholders, as this will be crucial in demonstrating your effectiveness in the role.
