At a Glance
- Tasks: Manage relationships with major digital publishers and drive performance marketing growth.
- Company: Join American Express, a leader in innovation and customer support.
- Benefits: Enjoy competitive salaries, flexible working, and comprehensive health benefits.
- Why this job: Be part of a global team shaping the future of digital advertising.
- Qualifications: Experience in digital marketing and strong partner management skills required.
- Other info: Exciting career development opportunities in a dynamic, hybrid work environment.
The predicted salary is between 36000 - 60000 £ per year.
Work Location Options: Hybrid
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
As a part of the Enterprise Digital Center of Excellence, you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth. In the role of Analyst: Digital Publisher Partnership Solutions, you will be a part of the Enterprise Performance Channel Solutions team, which is responsible for delivering the Enterprise level strategy with major digital publishers, ongoing partnerships, and critical advertising technology. This team plays an integral part in delivering on revenue-driving business outcomes by ensuring American Express has access to best-in-class advertising solutions that future-proof our business.
You will report to the Manager within the Digital Publisher Partnership Solutions Team and will be responsible for enabling and supporting the usage of platforms and capabilities across programmatic and social media publishers such as Google, Reddit, Meta and Amazon. This is an exciting opportunity to develop the Enterprise's partnerships with large, global advertising publishers. You will drive a step change in growth across multiple countries and various lines of business, during a period of significant innovation in the industry.
A successful candidate will have a track record in Digital Performance Marketing and a deep understanding of the digital media and advertising tech landscape. Expertise or experience in campaign management, measurement, and understanding of the platforms and capabilities that can be used to drive performance is a plus. This is an exciting opportunity to join a global team of subject matter experts, while also gaining exposure to many colleagues across the business and critical Amex-external partners.
Responsibilities
- Manage relationships with advertising giants such as Google, Meta, Amazon and Reddit to support business outcomes
- Identify, assess and onboard new external advertising partners to ensure American Express continues to be a leader in the digital advertising space
- Scope new platform capabilities to drive future performance and input into advertising technology roadmaps
- Work with central and local marketing activation teams to ensure maximum value is driven from new capabilities
- Manage delivery of multiple value-add deals across partners and geographies, supporting negotiations and enabling marketing teams to access benefits
- Present digital capability strategy and roadmaps to stakeholders in markets and other central teams
- Monitor internal and external digital trends and ad technologies and act as subject matter expertise (SME) for these trends to continually improve the programme and maintain competitive advantage
- Act as a SME in publisher driven performance marketing across the enterprise, representing the team in global forums and cross-market initiatives
Minimum Qualifications
- Experience as a Technical Marketer with an understanding of Marketing, Data and Tech used to power business goals
- Proven track record of managing large-scale digital advertising relationships with partners such as Google, Meta and others, to deliver measurable acquisition outcomes
- Excellent partner management skills
- Excellent cross-functional collaborator
- Self-starter and initiative driven
- Exceptional program management and organisation skills
- Strong external perspective - ability to look externally at advertising landscape to understand and synthesize current and future trends, regulations, opportunities, and threats
- Excellent communication and presentation skills
- Understanding of regulatory environment surrounding advertising technology and experience working in a regulated industry would be preferable
Non-considerations For Sponsorship
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
Benefits
- Competitive base salaries
- Bonus incentives
- Support for financial well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Analyst Digital Publisher Partnership Solutions in London employer: Ethica Consulting
Contact Detail:
Ethica Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analyst Digital Publisher Partnership Solutions in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at American Express on LinkedIn. A friendly chat can give us insider info and maybe even a referral, which can really boost our chances.
✨Tip Number 2
Prepare for the interview by researching the latest trends in digital advertising. We want to show that we’re not just interested in the role but also passionate about the industry. Bring some fresh ideas to the table!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more we practice, the more confident we’ll be when it’s our turn to shine.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email can leave a lasting impression and shows that we’re genuinely interested in the position. Let’s keep the conversation going!
We think you need these skills to ace Analyst Digital Publisher Partnership Solutions in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Analyst role. Highlight your experience in digital performance marketing and any relevant partnerships you've managed. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven growth or improved processes in previous roles. This helps us understand the impact you can bring to our team.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the role. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: We encourage you to submit your application through our official website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining Team Amex!
How to prepare for a job interview at Ethica Consulting
✨Know Your Digital Landscape
Before the interview, brush up on your knowledge of digital media and advertising technology. Familiarise yourself with platforms like Google, Meta, Amazon, and Reddit. Being able to discuss recent trends or innovations in these areas will show that you're not just a candidate, but a passionate expert.
✨Showcase Your Partner Management Skills
Prepare examples from your past experiences where you've successfully managed relationships with large-scale digital advertising partners. Highlight specific outcomes you achieved and how your collaboration led to measurable results. This will demonstrate your ability to drive performance marketing growth.
✨Be Ready to Discuss Strategy
Think about how you would approach developing a digital capability strategy for American Express. Be prepared to share your ideas on how to scope new platform capabilities and what factors you would consider when onboarding new advertising partners. This shows your strategic thinking and initiative.
✨Practice Your Presentation Skills
Since excellent communication is key for this role, practice presenting your ideas clearly and confidently. You might be asked to present a digital capability strategy or roadmap during the interview, so being articulate and engaging will set you apart from other candidates.