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- Tasks: Lead marketing strategies and brand positioning in the dynamic ETF data space.
- Company: Join a fast-paced FinTech startup focused on innovative ETF solutions.
- Benefits: Enjoy competitive pay, growth opportunities, and a collaborative work culture.
- Why this job: Make a visible impact while working with industry leaders and cutting-edge technology.
- Qualifications: 5+ years in B2B marketing, preferably in fintech or asset management.
- Other info: Ideal for self-starters eager to thrive in a competitive environment.
The predicted salary is between 43200 - 72000 £ per year.
About: In this role, you’ll focus on brand & positioning by developing and executing a comprehensive marketing strategy aligned with business goals. This role offers the chance to make a truly visible impact in a dynamic, fast-evolving field of ETF data and analytics.
Responsibilities:
- Work on positioning the company as a thought leader in the ETFs space within the institutional client base (buy and sell side).
- Work closely with business, product, data and leadership teams to align marketing activities with business development.
- Manage with other stakeholders the sales collateral, pitch decks, and client-facing materials.
- Lead strategy for ETF industry events, sponsorships, and conferences.
- Lead media partnerships with leading financial experts and press.
- Work on the brand value propositions tailored for institutional investors including digital marketing strategy.
- Work closely with the product team to create effective go-to-market (GTM) strategies for new releases.
- Oversee brand consistency across all channels (website, contents, social media, PR).
- Define and track key marketing KPIs.
Requirements:
- 5+ years in B2B marketing, preferably in fintech, asset management, or wealth management industries.
- Proven track record in developing & executing marketing strategies that contribute to uplift in brand recognition.
- Strong stakeholder management skills, working with sales, product, and leadership teams.
- Hands-on experience with marketing automation tools.
- Experience managing webinars, industry events, and partnerships.
- Strong understanding of LinkedIn for B2B fintech engagement.
- Self-starter and self-motivated with a strong drive to achieve results in a competitive environment.
What We Offer:
- Ability to contribute to the development of a cutting-edge platform for global ETF markets.
- Work with senior colleagues and institutional clients on innovative solutions.
- Exciting growth opportunities in a fast-paced startup.
- Competitive compensation.
- Collaborative and innovative work culture.
Marketing Manager (FinTech Experience) employer: ETFbook
Contact Detail:
ETFbook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (FinTech Experience)
✨Tip Number 1
Familiarise yourself with the latest trends in the FinTech and ETF sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest and expertise in the field, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the FinTech industry, especially those involved in ETFs. Attend relevant events, webinars, or conferences to connect with potential colleagues and learn about the latest developments, which can give you an edge in discussions during the hiring process.
✨Tip Number 3
Showcase your experience with marketing automation tools and B2B strategies in your conversations. Be prepared to discuss specific campaigns you've led and their outcomes, as this will highlight your hands-on experience and ability to drive results.
✨Tip Number 4
Prepare to discuss how you would position the company as a thought leader in the ETF space. Think of innovative ideas for content, partnerships, and events that could elevate the brand's presence, demonstrating your strategic thinking and creativity.
We think you need these skills to ace Marketing Manager (FinTech Experience)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly within the fintech or asset management sectors. Use specific examples of strategies you've developed and executed that led to increased brand recognition.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of ETF data and analytics. Discuss how your skills align with the responsibilities listed, such as managing sales collateral and leading media partnerships.
Showcase Relevant Experience: When detailing your work history, focus on your hands-on experience with marketing automation tools and your success in managing webinars and industry events. This will demonstrate your capability to fulfil the role's requirements.
Highlight Stakeholder Management Skills: Since strong stakeholder management is crucial for this position, provide examples of how you've successfully collaborated with sales, product, and leadership teams in previous roles. This will show your ability to work effectively across departments.
How to prepare for a job interview at ETFbook
✨Showcase Your FinTech Knowledge
Make sure to brush up on the latest trends and developments in the FinTech sector, especially related to ETFs. Demonstrating your understanding of the industry will show that you're not just a marketer, but someone who is genuinely invested in the field.
✨Prepare for Stakeholder Management Questions
Given the emphasis on collaboration with various teams, be ready to discuss your experience in managing stakeholders. Prepare specific examples of how you've successfully aligned marketing strategies with business development in previous roles.
✨Highlight Your Marketing Automation Skills
Since hands-on experience with marketing automation tools is a requirement, be prepared to discuss the tools you've used and how they contributed to your marketing success. Share any metrics or results that demonstrate your effectiveness.
✨Demonstrate Your Event Management Experience
With responsibilities including leading industry events and partnerships, come equipped with examples of past events you've managed. Discuss the strategies you employed and the outcomes achieved to illustrate your capability in this area.
