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- Tasks: Lead marketing strategies and brand positioning in the fast-paced FinTech sector.
- Company: Join a dynamic startup focused on ETF data and analytics, making a real impact.
- Benefits: Enjoy competitive pay, growth opportunities, and a collaborative work culture.
- Why this job: Be part of an innovative team shaping the future of finance with exciting projects.
- Qualifications: 5+ years in B2B marketing, preferably in fintech or asset management.
- Other info: Work closely with industry leaders and contribute to cutting-edge solutions.
The predicted salary is between 43200 - 72000 £ per year.
About: Are you the right candidate for this opportunity? Make sure to read the full description below. In this role, you’ll focus on brand & positioning by developing and executing a comprehensive marketing strategy aligned with business goals. This role offers the chance to make a truly visible impact in a dynamic, fast-evolving field of ETF data and analytics.
Responsibilities:
- Work on positioning the company as a thought leader in the ETFs space within the institutional client base (buy and sell side).
- Work closely with business, product, data and leadership teams to align marketing activities with business development.
- Manage with other stakeholders the sales collateral, pitch decks, and client-facing materials.
- Lead strategy for ETF industry events, sponsorships, and conferences.
- Lead media partnerships with leading financial experts and press.
- Work on the brand value propositions tailored for institutional investors including digital marketing strategy.
- Work closely with the product team to create effective go-to-market (GTM) strategies for new releases.
- Oversee brand consistency across all channels (website, contents, social media, PR).
- Define and track key marketing KPIs.
Requirements:
- 5+ years in B2B marketing, preferably in fintech, asset management, or wealth management industries.
- Proven track record in developing & executing marketing strategies that contribute to uplift in brand recognition.
- Strong stakeholder management skills, working with sales, product, and leadership teams.
- Hands-on experience with marketing automation tools.
- Experience managing webinars, industry events, and partnerships.
- Strong understanding of LinkedIn for B2B fintech engagement.
- Self-starter and self-motivated with a strong drive to achieve results in a competitive environment.
What We Offer:
- Ability to contribute to the development of a cutting-edge platform for global ETF markets.
- Work with senior colleagues and institutional clients on innovative solutions.
- Exciting growth opportunities in a fast-paced startup.
- Competitive compensation.
- Collaborative and innovative work culture.
Marketing Manager (FinTech Experience) employer: ETFbook
Contact Detail:
ETFbook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (FinTech Experience)
✨Tip Number 1
Network with professionals in the fintech and asset management sectors. Attend industry events, webinars, and conferences to connect with potential colleagues and leaders in the field. This can help you gain insights into the latest trends and establish valuable relationships that may lead to job opportunities.
✨Tip Number 2
Showcase your expertise in B2B marketing by engaging on platforms like LinkedIn. Share relevant content, comment on industry news, and participate in discussions related to ETFs and fintech. This will not only enhance your visibility but also demonstrate your knowledge and passion for the industry.
✨Tip Number 3
Familiarise yourself with the latest marketing automation tools and analytics platforms. Being well-versed in these technologies will give you an edge, as they are crucial for executing effective marketing strategies and tracking KPIs in a data-driven environment.
✨Tip Number 4
Prepare to discuss your previous successes in developing and executing marketing strategies during interviews. Be ready to provide specific examples of how your efforts have led to increased brand recognition or engagement, particularly in the fintech space, to demonstrate your capability for this role.
We think you need these skills to ace Marketing Manager (FinTech Experience)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly within the fintech or asset management sectors. Use specific examples of marketing strategies you've developed and executed that led to increased brand recognition.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the ETF market and how your skills align with the responsibilities outlined in the job description. Mention any relevant experience with stakeholder management and marketing automation tools.
Showcase Relevant Achievements: Include quantifiable achievements in your application, such as successful campaigns or events you’ve managed. This will demonstrate your ability to drive results and contribute to the company's goals.
Highlight Industry Knowledge: Demonstrate your knowledge of the fintech landscape and the importance of brand positioning within it. Discuss any experience you have with digital marketing strategies tailored for institutional investors, especially on platforms like LinkedIn.
How to prepare for a job interview at ETFbook
✨Showcase Your FinTech Knowledge
Make sure to brush up on the latest trends and developments in the FinTech sector, especially related to ETFs. Demonstrating your understanding of the industry will show that you're not just a marketer, but someone who truly gets the market landscape.
✨Prepare for Stakeholder Management Questions
Given the emphasis on collaboration with various teams, be ready to discuss your experience in managing stakeholders. Prepare examples that highlight your ability to work effectively with sales, product, and leadership teams.
✨Highlight Your Marketing Strategy Successes
Be prepared to share specific examples of marketing strategies you've developed and executed in the past. Focus on how these strategies contributed to brand recognition and business growth, as this aligns directly with the role's responsibilities.
✨Demonstrate Your Digital Marketing Skills
Since the role involves digital marketing strategies, be ready to discuss your hands-on experience with marketing automation tools and platforms like LinkedIn. Share any successful campaigns you've led and the results they achieved.
