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- Tasks: Lead marketing strategies and brand positioning in the fast-paced FinTech sector.
- Company: Join a dynamic startup focused on ETF data and analytics.
- Benefits: Enjoy competitive pay, growth opportunities, and a collaborative work culture.
- Why this job: Make a visible impact while working with industry leaders and innovative solutions.
- Qualifications: 5+ years in B2B marketing, preferably in fintech or asset management.
- Other info: Hands-on experience with marketing tools and strong LinkedIn engagement required.
The predicted salary is between 43200 - 72000 £ per year.
In this role, you’ll focus on brand & positioning by developing and executing a comprehensive marketing strategy aligned with business goals. This role offers the chance to make a truly visible impact in a dynamic, fast-evolving field of ETF data and analytics.
Responsibilities:
- Work on positioning the company as a thought leader in the ETFs space within the institutional client base (buy and sell side).
- Work closely with business, product, data and leadership teams to align marketing activities with business development.
- Manage with other stakeholders the sales collateral, pitch decks, and client-facing materials.
- Lead strategy for ETF industry events, sponsorships, and conferences.
- Lead media partnerships with leading financial experts and press.
- Work on the brand value propositions tailored for institutional investors including digital marketing strategy.
- Work closely with the product team to create effective go-to-market (GTM) strategies for new releases.
- Oversee brand consistency across all channels (website, contents, social media, PR).
- Define and track key marketing KPIs.
Requirements:
- 5+ years in B2B marketing, preferably in fintech, asset management, or wealth management industries.
- Proven track record in developing & executing marketing strategies that contribute to uplift in brand recognition.
- Strong stakeholder management skills, working with sales, product, and leadership teams.
- Hands-on experience with marketing automation tools.
- Experience managing webinars, industry events, and partnerships.
- Strong understanding of LinkedIn for B2B fintech engagement.
- Self-starter and self-motivated with a strong drive to achieve results in a competitive environment.
What We Offer:
- Ability to contribute to the development of a cutting-edge platform for global ETF markets.
- Work with senior colleagues and institutional clients on innovative solutions.
- Exciting growth opportunities in a fast-paced startup.
- Competitive compensation.
- Collaborative and innovative work culture.
Marketing Manager (FinTech Experience) employer: ETFbook
Contact Detail:
ETFbook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (FinTech Experience)
✨Tip Number 1
Familiarise yourself with the latest trends in the FinTech and ETF markets. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the FinTech space, especially those involved in ETFs. Attend relevant industry events or webinars to connect with potential colleagues and learn about the challenges they face, which can give you insights to discuss during your application process.
✨Tip Number 3
Showcase your experience with marketing automation tools by discussing specific campaigns you've managed. Be prepared to explain how these tools have helped you achieve measurable results, as this is crucial for the role.
✨Tip Number 4
Highlight your stakeholder management skills by preparing examples of successful collaborations with sales, product, and leadership teams. This will illustrate your ability to work cross-functionally, which is essential for the Marketing Manager position.
We think you need these skills to ace Marketing Manager (FinTech Experience)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly within the fintech or asset management sectors. Use specific examples of past marketing strategies you've developed and executed that led to increased brand recognition.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the ETF market and how your skills align with the responsibilities outlined in the job description. Mention your experience with stakeholder management and marketing automation tools.
Showcase Relevant Achievements: Include quantifiable achievements in your application, such as successful campaigns or events you’ve managed. This will demonstrate your ability to drive results and contribute to the company's goals.
Highlight Industry Knowledge: Demonstrate your knowledge of the fintech landscape and the importance of brand positioning within it. Discuss any relevant media partnerships or industry events you have led or participated in, showcasing your thought leadership.
How to prepare for a job interview at ETFbook
✨Showcase Your FinTech Knowledge
Make sure to brush up on the latest trends and developments in the FinTech sector, especially related to ETFs. Demonstrating your understanding of the industry will show that you're not just a marketer, but someone who truly gets the space.
✨Prepare for Stakeholder Management Questions
Given the emphasis on collaboration with various teams, be ready to discuss your experience in managing stakeholders. Have specific examples ready that highlight your ability to work cross-functionally and align marketing strategies with business goals.
✨Highlight Your Data-Driven Approach
Since tracking key marketing KPIs is crucial for this role, prepare to discuss how you've used data to inform your marketing strategies in the past. Be ready to share metrics or results that demonstrate your impact on brand recognition.
✨Demonstrate Your Event Management Skills
With responsibilities including leading industry events and partnerships, be prepared to talk about your experience in managing webinars and conferences. Share any successful events you've led and the outcomes they achieved.
