At a Glance
- Tasks: Support marketing campaigns that connect learners and professionals with our mission.
- Company: Join a mission-driven organisation focused on growth and engagement.
- Benefits: Enjoy flexible working, health plans, and generous leave options.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Gain hands-on marketing experience while making a real impact.
- Qualifications: Passion for marketing and strong communication skills.
The predicted salary is between 33750 - 41250 £ per year.
The Marketing Officer plays a vital supporting role in helping connect our members and customers, including learners, students, professionals and organisations with ETF’s purpose; helping to grow our reach, engagement, and impact. Working closely with the Marketing Leads, the Marketing Officer will assist in the delivery of D2C and B2B marketing plans and campaigns that attract, nurture, convert, and retain key audience groups. This includes supporting campaigns across ETF’s product portfolio (commercial and contract). All marketing activity will be driven by audience insight and delivered across appropriate digital and offline channels. The Marketing Officer will help coordinate and implement campaign activity, monitor performance, and contribute to continuous improvement to meet lead generation and engagement objectives. This role is ideal for someone looking to build hands‑on experience in marketing within a mission‑driven organisation.
Responsibilities
- The Marketing Officer will support acquisition, retention, and engagement targets through the execution of audience‑led marketing activities across multiple channels, markets, and audience groups.
- Support Marketing Leads to develop high-quality and innovative marketing plans, including ‘always on’ activities to support annual targets for acquisition, retention, and engagement.
- Schedule, co‑ordinate and deliver audience‑led marketing activities aimed at generating marketing‑qualified leads for ETF products and services – based on audience insight and campaign briefs.
- Deliver email marketing campaigns using ETF’s email platform—responsible for selecting data (in accordance with GDPR policies), building and sending emails, setting up automations, and continuously optimising performance and engagement.
- Build, launch and optimise digital marketing campaigns, including paid social, organic social media, and website content.
- Support testing, performance tracking, and reporting of campaign results.
- Work closely with internal teams to help map and improve customer journeys that support conversion, engagement, retention and cross marketing.
- Support the development of marketing materials, multimedia assets, web content, presentations, and events collateral targeting individual customers and members.
- Support the planning and delivery of ETF’s presence at events, helping to coordinate logistics, ensure brand consistency, and track performance.
- Track and report on campaign performance and budget, compiling key insights and recommendations for ongoing optimisation and sharing with relevant teams.
- Liaise with internal teams and external partners (such as creative agencies or freelancers) to support the development of marketing materials and content that align with ETF brand guidelines and audience needs.
- Contribute to a collaborative, customer‑focused culture by working flexibly with the wider Marketing and Communications team and being open to learning, experimentation, and continuous improvement.
- Use of generative AI in carrying out your responsibilities is expected.
Your profile
The successful candidate will have:
- DBS check – Required. Although you will not be working directly with young people or vulnerable adults this role may involve you visiting education providers and you will be required to undertake a DBS check.
- Hybrid Working at ETF: The postholder will be expected to be in the office at least once a week, with occasionally being in the office (or customer site) for particular events or meetings more than once in a week.
Benefits
- London Allowance of £1,000 p/a for London office-based staff to support commuting costs
- Life Assurance (4x basic salary upon death, please keep your nomination updated)
- Employee Assistance Programme (EAP)
- Simplyhealth Health Cash Plan (funded by ETF)
- Flexible Working/Working from home
- Enhanced Maternity/Paternity Leave
- Volunteering leave – 5 days in total (3 days paid and 2 days unpaid)
- Cycle to Work Scheme and Season Ticket Loans
- Salary sacrifice electric vehicle lease scheme (TBC in 2027)
- BHN Extra Discounts – great savings on over 100 brands
- CPD Opportunities (apprenticeships and contributions to personal professional memberships)
Marketing Officer in City of Westminster employer: ETF Foundation
ETF is an exceptional employer that prioritises the growth and engagement of its employees while making a meaningful impact in the education sector. With a collaborative work culture, flexible working arrangements, and a strong focus on professional development, employees can thrive in their roles as they contribute to innovative marketing strategies. Located in London, the company offers unique benefits such as a London Allowance, enhanced parental leave, and opportunities for volunteering, making it an attractive place for those seeking rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ETF Foundation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ETF Foundation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ETF Foundation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ETF Foundation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ETF Foundation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ETF Foundation:Show us that you’ve done your homework! In your application, briefly mention what you admire about ETF Foundation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ETF Foundation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ETF Foundation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ETF Foundation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
